2007 Southwestern Level Lighting Market Research Report (Photo)


Sichuan Mianyang ranks first in Meishan, and there are 18 prefecture-level cities in Sichuan Province. There are about 540 merchants in prefecture-level cities (except Chengdu). Among them, the most noteworthy is Mianyang, the city's economic development is relatively good, the real estate industry is more active, the traffic is more convenient, there are three professional lighting markets, such as the Golden Home Lighting City Taste Garden Lighting City and IKEA Midea City, the number of lighting merchants There are as many as 120, and the number of large stores is also among the best, with 15 such as Dongsheng Lighting, Jihao Lighting, and Guoyi Lighting. Due to the large number of merchants and fierce competition, dealers continue to improve the decoration grades in order to attract consumers' attention. Among them, Huatai Monopoly, Jihao Lighting, Little Swan Electric, etc. are more luxuriously decorated. Because Meishan is relatively close to Chengdu, consumers are accustomed to buying lighting products in Chengdu, so there is no professional lighting market in Meishan, only 10 lighting dealers.




In Mianyang, the brands with better sales are NVC, Huatai, Jiamei and Opp. The main reason is that the above brands have settled in the local area earlier, and have established a good image and reputation in the minds of consumers. Secondly, the decoration style of these brands is more attractive to consumers, they have done outdoor advertising in key areas. In addition, these brands have professional sales teams and after-sales service teams. The brand with better sales in Nanchong market is NVC. This is mainly because NVC’s overall image decoration in Nanchong market is more attractive to consumers, and the business is professionally engaged in NVC, with professional sales team and after-sales service team. The planning of the overall pavement is more obvious. The brands with better sales in Leshan market are: NVC, Sanxiong, Aurora. These two brands are displayed in Leshan in a specialty store with a unified image and a large advantage in the engineering field. In general, Opt and NVC have performed the best in the Sichuan prefecture market.

Among the prefecture-level cities in Sichuan, only Mianyang and Zhangzhou have professional lighting fixtures. Mianyang has golden homes, garden lighting cities, and IKEA lighting cities. The number of merchants is 32, 20, and 24 respectively. There are Sanjiu Lighting City and Kewei Lighting City in Zhangzhou. The number of merchants is 30 or 12 respectively.


Merchants in Sichuan mainly understand the manufacturer's information through the Internet and the "Guzhen Lighting" newspaper. At present, 20% of the merchants in the prefecture market mainly purchase goods in the ancient town, and 80% of the merchants purchase the goods in Chengdu.


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