Ali leads AR Auto Navigation Corporation WayRay receives $18 million in financing

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Ali leads AR Auto Navigation Corporation WayRay receives $18 million in financing from Baidu VR

[Baidu VR original manuscript, reproduced please indicate the source]

There are many kinds of car navigation today, such as independent GPS car navigation, smart phone map application (Apple AR maps), and traditional paper maps, whether artificial intelligence or driverless technology today, because the technology is not yet mature It is impossible to make you feel real security without worry, and you will increase the risk index in the event of blind driving.

WayRay AR car navigation device

For safe driving, WayRay, an Augmented Reality (AR) start-up company in Switzerland, has launched a car navigation prototype Navion (automobile holographic navigation device) that can use augmented reality technology to project holographic images onto the windscreen. On the screen you will see holographic images of the road ahead, including navigation information and safety predictions.

It is precisely because of the rise of this emerging market that the capital has seen the value of the AR field. For this reason, Alibaba led the investment, Sequoia Capital, 500 Startups, Intel Capital, Accel Partners, (New Enterprise Associates and Y Combinator participated in the joint venture. WayRay announced that it has received another round of 18 million U.S. dollars in financing. The company’s current financing amount has reached 30 million U.S. dollars.

AR car navigation system

WayRay was founded in 2012, R & D department in Russia, headquartered in Lausanne, Switzerland, the core product is the above-mentioned AR technology car navigation device Navion, the device will project navigation holographic image from a small device of the dashboard to the windshield and Show the effect of holographic projection, and finally display navigation information and safety tips. For a simple example, when you navigate to the destination you want to go to, you only need to set the navigation application through the Navion device. In this case, There will be a lot of arrows on the wind screen, just follow the arrow and you can drive to the place where you want to go.

Since the navigation arrows appear to be projected on the road, you do not need to look sideways to the car navigation system. This will greatly reduce your travel safety index.

WayRay AR Car Navigation System

Baidu VR learned through WayRay that Navion will be launched into the market in 2017 and the price will be between 300-500 US dollars. The first batch of countries and regions to market will be the United States and China. Users can download their favorite apps from the Navion App Store and connect to their phones via Bluetooth. They can also interact via voice as well as gestures and devices.

You can make calls anytime and anywhere without disturbing driving

In addition, the company’s goal is not just the US and China markets. Vitaly Ponomarev, founder and executive director of WayRay, stated: “We will be launching the Navion consumer version in 2017. Currently, Navion is the only company in the world to integrate an augmented reality system. In the car, in the future, we will also cooperate with well-known automakers at home and abroad to deploy our products in the entire automotive market and break through the traditional automotive field."

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