Amazon officially launches virtual currency

Recently, Amazon released its first virtual currency, Amazon Coins, and distributed 500 Amazon Coins to all Kindle Fire users, equivalent to US$5.

Amazon Coins can be used to purchase games, applications, and in-app purchases. At present, the ratio of Amazon Coins to the US dollar is 100 to 1. However, consumers can also enjoy certain discounts when using cash to make purchases. The current discount is 10%. For example, buying 10,000 Amazon Coins theoretically costs $100 and the discounted price only costs $90.

However, now Amazon Coins can only be used in the United States.

Mike George, Amazon’s vice president of applications and games, said: “Today is the first day of the Coins release. We will develop more ways to earn Coins and provide more content and activities to meet the consumption of Coins. demand."

As early as February of this year, Amazon announced that it would launch virtual currency. At that time, the company also stated that it would distribute tens of millions of dollars of virtual currency to consumers free of charge.