Dongying City, Shandong Province is located in the center of the Yellow River Delta, bordering Bohai Sea in the east and north, Binzhou City in the west, Zibo City and Weifang City in the south, and two districts in Dongying and Hekou, and three counties in Guangrao, Lijin and Kenli. The population is about 2 million people. As an emerging modern oil port city, Dongying was established in 1983, and the famous Shengli Oilfield Headquarters was established in Dongying.
Strong development momentum in emerging cities, real estate development drives lighting sales
Dongying is an important member of the Bohai Economic Circle and its geographical location is very important. Under the premise of the oilfield pillar industry and the stable development of the local economy, the Dongying economy is growing steadily, sustainably and rapidly, which provides strong support for infrastructure construction, especially real estate construction. With the further expansion of the investment promotion work, the situation of migrant workers and business people in the local purchase of houses has become more and more common, and the demand for housing has also increased rapidly.
According to relevant statistics, according to incomplete statistics, from 2004 to the first half of 2007, there were more than 100 newly opened projects in Dongying City, with a cumulative sales area of ​​more than 5 million square meters, which does not include urban and Shengli oil fields. Affordable housing.
According to industry analysts, in the next five years, Dongying City's real estate will be on the fast track of development, there are two reasons: First, the local economic development is very strong; followed by the original welfare points of the oilfield workers now living The house tends to age, and the new house is gradually becoming a trend.
As the finishing touch to reflect the style of the room and the taste of the owner, the lighting is the top priority of home decoration. Under the spurt of real estate development, the huge pulling effect of interior decoration, the cake of Dongying lighting market can be imagined.
The demand for lamps and lanterns is analyzed in the middle and low grades
With Shengli Oilfield driving the rapid development of Dongying's economy, the total supply of Dongying real estate market continues to increase, and the high-income consumer population has increased substantially. People have been able to accept higher-priced lighting, so the capacity of Dongying lighting market is still very strong in the next few years. huge. At the same time, consumers' demand for home lighting has also shifted from medium to low-end to medium-to-high-end, and the quality of lighting has been increasingly valued. Price is no longer the only standard for consumers to choose lighting, so the brand has become a new bright spot for consumers to buy home lighting.
In the four lighting markets of Dongying, brand lighting can be seen everywhere, which greatly enriches the choice of medium and high-end lighting.
Analysis of the current situation of lighting stores: four competitive two strong and two weak
In the current Dongying, there are four professional cities with different scales and different grades. The basic situation is as follows:
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