Zhongshan Guzhen Leiliang Lighting Factory is a home lighting enterprise integrating R&D, production and marketing. At present, it mainly produces ceiling lamps, kitchen lights and panel lights. Although it has only been established for more than two years, it is famous in the local area. Mainly because Lei Liang's ceiling lamp mask design is unique and used by many lighting companies.
General Manager Li Zhongming is from Nanchong, Sichuan. He worked in industrial design before starting a business, so he has a unique idea for the design of the product's appearance. He stressed that Lei Liang's ceiling lamp mask is completely designed and manufactured by himself, and never imitates other companies.
In Lei Liang's exhibition hall, the walls are covered with various shapes and colorful ceiling lamps. Based on acrylic masks, round molds and square molds have their own advantages; UFO, ingot, octagonal, colored border, rainbow, plum, Samsung, etc. A variety of shapes and excitement; flowers and plants, fish, rivers and lakes, sun and moon stars, birds and animals, geometric figures and other images in the mask carefully carved, pleasing to the eye, creating a variety of home environments for users. The names of these ceiling lamps are also very good, such as Valentine's Day, field scenery, year-round scenery, grand exhibitions, Jixing Gaozhao, smooth sailing, success, etc., which is in line with the consumer psychology of consumers, and the appearance and function of lighting Complete matching is conducive to the marketing of products. Li Zhongming proudly said that because of its unique design, Leiliang's shaped ceiling lamp masks occupy an important position in the industry; and Leiliang's development ability is strong, styles are rich, and the update is fast, which is favored by dealers. On the light source, Lei Liang completely uses energy-saving lamps and high-efficiency fluorescent lamps in response to the national strategic deployment of energy-saving lamps. In addition, in the product packaging, Lei Liang also stipulates a unified VI image, which is the basic requirement for product sales and brand building.
In terms of market positioning, Lei Liang's principle is the medium and high-grade quality, low-end price. Lei Liang's price advantage lies in the independent development and manufacture of its lampshade, because in general, the lampshade occupies half of the cost of lighting, and Leiliang relies on its own lampshade, which can save a lot of cost of lighting, thus reducing the market price as much as possible. Play the price competitiveness in the market and get the favorite of dealers and consumers. Lei Liang attaches great importance to quality, strictly implements the ISO9001 series quality management system, and specifies the standard configuration of each product in detail. The products have passed 3C and CE certification and won a good reputation in the market. Li Zhongming said that so far, there have been very few complaints about quality. Lei Liang stipulates that all products with quality problems will be replaced, and in fact, there are very few products that are returned, mainly due to the damage of the mask caused by transportation.
Lei Liang made the ceiling lamp from March, including four brands, Lei Liang, Hua Ying, Ke Guang, Ke Long and Jing Shang, mainly in the second and third-tier market wholesale and retail, directly with the terminal dealers, Therefore, dealers are required to adhere to the principle of good faith and ensure the timely payment of goods, and Lei Liang also does its best to provide relevant services for dealers. In just half a year, Lei Liang has been very popular in the market. In Harbin, Shenyang, Taiyuan, Jinan, Chengdu, Nanchang, Changzhou, Changde and other cities, Leiliang has achieved considerable sales and has a place in the market.
At present, Leiliang's plant area is about 2,000 square meters. Due to the rapid expansion of the market scale, Leiliang plans to expand production scale in the summer of next year, increase production of bracket products, and launch high-end ceiling lamps to enhance brand quality. Li Zhongming believes that the domestic market is of great use, and the issue of export is not considered for the time being.
This year's Guzhen International Lighting Fair is about to be held. Leiliang is developing more than ten new products in an intense manner. It is expected to be launched at the Expo to strive for market effects as soon as possible. At the same time, a second store will be opened in Guzhen to further expand Leiliang in the ancient town and even National market impact. Li Zhongming said that the brand orientation of lighting consumption is the trend of the times. Lei Liang is also working hard to gradually grow into a big brand.
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