Appliance gadgets become a big problem

At present, a variety of home appliances and digital products are being updated more and more frequently. While businesses are catering to consumers constantly pushing new products, the problem of spare parts for product maintenance has gradually been neglected, and subsequent maintenance for consumers has brought a lot of worries. The problems caused by these gadgets have become a common problem.

"The refrigerator used the sixth year to pull the door is broken, the factory after-sales department does not have the appropriate accessories can not be repaired, can only be eliminated!" Recently, just through the newspaper "consumer through train - 3.15 hotline tonight" to reflect the refrigerator Mr. Sun, the consumer of the problem, said very sadly. He believes that, in fact, the main functions of the refrigerator such as freezing and refrigerating have no problem, because the axis of the door is broken, and the manufacturer's shortage of spare parts for the old product leads to the inability to repair. For this reason, Mr. Sun can only exchange a new refrigerator.

The problems encountered by Mr. Sun are not an exception. In the survey, the reporter found that many consumers have encountered similar problems. Among the household appliances such as refrigerators, washing machines, and air conditioners that have a relatively long service life, there are many shortages of accessories. In addition, due to the high price of spare parts, maintenance is not as good as the replacement of new machines. Not long ago, Ms. Liu, a consumer, once reported to this newspaper that she had bought her mobile phone for the past two years and she broke the need to replace the screen and the back cover. The manufacturer’s after-sales service price was as high as 2,160 yuan, and the market price of the new mobile phone was also high. Only about 2600 yuan.

Zhu Zhu, who is engaged in appliance repair, told reporters that the supply time of home appliances and electronic product accessories is getting shorter and shorter, mainly because the rate of product replacement is accelerating. When the reporter visited the market, he also noticed that home appliances and electronic products will introduce two or three generations of new products almost every year. Regardless of whether they are exterior designs or internal structures, they will occasionally undergo revolutionary changes. This kind of product upgrade will determine the accessories of their products. Universal or mutual replacement. Consumers believe that there is nothing wrong with the continuous upgrading of products, but for electronic products, especially household appliances, where users spend a lot of time, manufacturers are obliged to ensure adequate supply of spare parts for a longer period of time. Allow consumers to bear these consequences.

Don't let gadgets ruin big brands

The increasingly fierce market competition, the decisive position of the brand effect in the market is more and more obvious. Parts seem to be a trivial matter, but manufacturers who do not value after-sales service are like burying themselves with countless time bombs. These "bombs" do not burst, and once it breaks out, it is the devastating harm to the user's brand loyalty.

In fact, for household appliances that require frequent use for 78 years or even more than a decade, we believe that most users will understand the occasional glitches, and that after-sales service personnel will come to the door until the problem is solved. A second experience, a good maintenance experience can also better consolidate the user's "stickiness" of the brand. However, for manufacturers, once they are obliged to phase out products due to accessories, it seems that it is the hope of new product sales, which is actually the beginning of the loss of users. Users are likely to immediately switch to other brands because of the instant trust in the brand collapse. Brand.