Cui Huafeng:
Oriental culture background / from the central level of the school / live in the South, eat in Guangzhou / China's earliest independent studio / work direction: corporate headquarters space, brand culture image display space, theme hotel.
Research direction: Contemporary? Oriental? Impression
Cui Huafeng, a lot of social names, the most successful is: the first line of essential designers, directional strength designers
Contemporary? Oriental? Impression, the combination of these three words makes Cui Huafeng's design thinking the focus of debate. Over the years, in the face of various questions, Cui Huafeng has always adhered to the contemporary, "Oriental" road. In the contemporary China, how much oriental charm has Cui Huafeng unearthed? The reporter and the interior designer Ding Mechanics, together with Cui Huafeng, began a journey to explore the topic of contemporary?
Designing the mother tongue is the basis of the design language
Reporter: Is it the only way for designers to find their native language? With the globalization of the economy, culture begins to infiltrate each other. Do you really need to distinguish between native languages?
Cui Huafeng: This is for sure. The native language of a designer does not need to be searched. This is innate, and the mother tongue is naturally formed under the influence of the living environment. The mother tongue is a foundation. When you have the foundation, you have a communication, mutual integration, etc. If you want to do this, you can't be blank. If it is blank, it is to take someone else's without communication and collision.
Reporter: Talking about the cultural environment. As you said, the education of childhood environment forms a cultural background. This is the foundation but growing up. We experience the process of accepting a culture from unconsciousness to studying a culture. By the time you study a culture, you can spend all your time. Therefore, studying the things of the East is a must for a designer to go international, and studying the culture of the East is a must. Is it necessary?
Cui Huafeng: Our mother tongue, traditional Eastern culture is a basic foundation, it needs to be improved and developed, and this is two steps. The latter plays a positive role in the oriental culture and is the process of sublimation of the oriental culture. As for whether this is the only channel, I think that from the perspective of design, design is going forward, which requires foundation. Maybe we can use "gene" to describe this basis.
When I set the direction, I put the contemporary in front, and the result is an impression, so the name is: Contemporary? Oriental? Impression. Therefore, I have always insisted that I am Cui Huafeng in 2007. I must be contemporary. In addition, I have to announce to the world that I am the East. My position is very firm. I want to tell you that I will not take antiques to deal with you. The East is not entirely antique.
Reporter: What new techniques or language do you use to refine Eastern culture?
Cui Huafeng: Actually, in my works, there are indeed traditional Eastern things. But when these things are used in space, what they want to express is not the shape, but the meaning behind it. Like a stone, it is natural. The natural world is the same for the world. Different people hold different ideas to see and see different results. Why do some people think that they will feel oriental and have a taste of Zen. They rely on the "gene" mentioned above, which is a specific cultural deposit.
Works "Yu"
Based on oriental culture, looking for contemporary design language
Reporter: The scope of oriental culture is very wide. What is the actual oriental culture you are referring to? Is it Chinese culture?
Cui Huafeng: There is a problem with Chinese characters, which means more words. My "Oriental" has nothing to do with geography, it is relative to the West. In fact, the source of oriental culture is China, although it has changed a lot since it was released. However, the difference between Eastern and Western thinking is too significant, so the East actually represents a way of thinking. Different ways of thinking determine different aesthetics. But the two camps are not necessarily opposite each other. With the development of the world, the result will no longer be the result of the East and the West, but the result of the world.
Reporter: There are many different voices about New Oriental or neo-classical. How do you understand the East?
Cui Huafeng: Neo-classical and New Oriental are the attributives of the design circles themselves, but they are too attached to the form and the text, and ignore the source of thought. The distinctive feature of Eastern culture is its infinite expansion. Oriental culture pays great attention to "enlightenment." If you do not stand in the perspective of "enlightenment", you will always see only the appearance and the essence. But if you stand in the perspective of enlightenment, then this space is infinite, because each person's sentiment is different.
When many Western designers saw my work, they only saw shape. But they will not deny the things of the East, and use a word to describe: inscrutable! This is the charm of our culture. Use the jargon of the design world to say: it is durable, long-lasting, and out of date. What is durable and long-lasting? It must not be a physical thing, it is something behind the shape, giving people constant feelings, is the charm of design. The appeal of Eastern culture is very strong, and once contacted, it will be poisoned. I hope that through my understanding of oriental culture, I can speed up the understanding of contemporary culture by young designers.
Reporter: From the perspective of the designer, how do you think about metaphysical or metaphysical?
Cui Huafeng: I think I am passionate, but my passion is late. I advocate metaphysicalism on the premise of thinking, but there is no passion in the shape. If the appearance is not attractive, then talk about the design. But the most terrible thing is a metaphysical thing. There is no thought, no connotation, no passion.
I am too attracted to the oriental culture, this is the driving force of my current passion. The more you delve into it, the more you discover the vastness of this culture, like an unpolished gem, waiting for others to discover.
Reporter: If you do this, will China be the same?
Cui Huafeng: It won't be a big brother. There is a contemporary in front of my practice, and there are problems with the Lord and the Object. In addition, different people's understandings and expressions are different. The two contemporary words are endless. Science and technology, human processing technology, everything is moving forward, and the times are progressing. As long as we are firm in foundation, determine the background culture, based on the present, combined with various factors, we will definitely There are a lot of flowers in the situation.
Reporter: What makes you pay attention to Eastern culture and have this sense of responsibility?
Cui Huafeng: Reform and opening up gave me the opportunity to walk in the world. I am a designer, so I don't stay in appearance when I look at things, but think. The background of Eastern education, as well as the techniques, means, attitudes, behaviors, etc. seen in foreign countries, the thinking and comparison here, let me discover that Eastern culture has quality, depth, and development, and there are opportunities to play. After I came back, I was more convinced of the belief in the contemporaryization of oriental thought.
Reporter: Do you regard it as a culture or an artistic act, or a commercial design?
Cui Huafeng: I hope to open up a business field. When my thoughts are mature and the system is mature, I will sell my works, so it is essentially a business act, but this business must be good for our culture and nation. If the work can't be sold, it will adjust itself, but I absolutely don't doubt the charm of oriental culture.
Reporter: When a culture is too strong, there will be two situations of acceptance and exclusion. I feel that Ms. Cui's work is very strong in the first paragraph. Too strong intentions will give people a sense of pressure. I personally think that your oriental cultural space is also academic, how do you view your work?
Cui Huafeng: The recent book on Chinese medicine has inspired me a lot. The Chinese medicine side is very subtle, and it also pays great attention to adjusting the scale. The effect achieved by one or two less than one or two may be completely different. The same good designer can't escape the constant adjustment, and it is these subtle adjustments that can touch people. I also make adjustments by accumulating experience.
Cui Huafeng's understanding of designing the mother tongue: Since 2000, I have set my own practice direction: to modernize the traditional oriental culture. Every designer should have his native language design. Since our Chinese designers, or designers influenced by Eastern culture, our design mother tongue should be Eastern culture. Designers must have their own native language, and when they speak their native language, they actually have a clear background. When you stand at the international height with your own background, you are no longer a neutral person.
â– Cui Huafeng's work
Cui Huafeng firmly believes that the light of the East is the most hopeful. Therefore, he insists on the contemporary design style of oriental culture. His design philosophy is: traditional culture must be expressed by contemporary means, in line with contemporary people's ideological system--aesthetic, Values, this system must not be a superficial figure, but a connotation behind it, which is spiritual and philosophical. Calm, essence, and sentiment are very important elements.
His works hope to convey a kind of "Tao" and "God", which is the essence of things. At the same time, it can arouse people's interest, the form is beautiful, and encourage everyone to be practical, positive, and motivated, and achieve a good wish.
His favorite designer, Beirui Ming. "Because he has not forgotten the East." We can find an annotation to this design idea in the new work below Cui Huafeng.
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