Affected by the replacement of the 2.5/2.75G mobile phone market in Mainland China by the new 3G handsets, the Taiwan-based white-chip mobile phone-related chip supply chain suffered a lot. In the first quarter of 2012, the operation was more conservative. Taiwan's suppliers of small-size LCD driver ICs pointed out This wave of mainland China 2.5/2.75G mobile phone orders decline trend, as early as 2011 after the 11th holiday after the mainland domestic mobile phone market was replaced by a 3G mobile phone product sales after a single show, they see a lot of customers stop 2.5/2.75 The development of the G handset was even directly cut. This situation was even more severe in the first quarter of 2012. Many Taiwanese-related wafer suppliers have been weighed down by operating performance in the first quarter.
Mainland China's white-brand mobile phone makers pointed out that just seeing new people laughing and not seeing old people cry has always been an ironclay for the 3C product market. Mainland telecom operators continue to offer high-subsidy policies for 3G handset products, and give quite a few communications and links. After the preferential rates for the Internet, the domestic market for 3G mobile phone products in the mainland has already witnessed a phenomenal and valuable bull market phenomenon. It has also enabled mainland brands and white-brand mobile phone makers to continue to invest in new 3G mobile phone products to grab the market.
As for the 2.5/2.75G mobile phones, they will be exported to the export market. However, under the consideration of economies of scale production and exchange rate fluctuations, the relatively low-priced 2.5/2.75G mobile phones will no longer have access to industry players and market eyes, resulting in new product development. The number of cases has been greatly reduced.
Taiwan-based wireless communication chip suppliers pointed out that the 3G mobile phone products have been clearly the main products of the mobile phone market in mainland China in 2012. At present, the focus of the R&D resources of the entire industry chain has been tilted to the development of 3G mobile phone products. Well, after all, it's time to squeeze more money from each phone.
As for the 2.5/2.75G mobile phone product development case, the idea is to win. After all, the unit price of the product is low and the function is relatively monotonous. In order to continue to stimulate the replacement of 2.5/2.75G mobile phones, it is necessary to find another shortcut. While the mobile phone market in mainland China has been deterred, the Middle East, Africa, Eastern Europe and South America markets are expected to become the major importers of 2.5/2.75G mobile phones in 2012.
Due to Taiwan's IC design industry's involvement in the global 2.5/2.75G mobile phone related chip market, including MediaTek, Morningstar, Chuangchuang, Zunli, Lianhe, Qijing, Xujing, Qiruiya, Yilongdian, Maoda, Lishui, Haobao, Jiushaodian and Jinghaoke all have a lot of performance contributions from the mainland mobile phone market. After the market demand for 2.5/2.75G mobile phones in the mainland blew out lights, most Taiwanese wafer suppliers will quickly The new wafer development focus shifted to 3G mobile phones.
Only in the speed of 3G mobile phone orders can quickly generate a performance contribution, in the first quarter of 2012 did not seem to have caught up with the shrinking order of 2.5/2.75G mobile phones, the relevant Taiwanese IC design industry mostly agree with 2012 1 = There will be a traditional off-season.
Mainland China's white-brand mobile phone makers pointed out that just seeing new people laughing and not seeing old people cry has always been an ironclay for the 3C product market. Mainland telecom operators continue to offer high-subsidy policies for 3G handset products, and give quite a few communications and links. After the preferential rates for the Internet, the domestic market for 3G mobile phone products in the mainland has already witnessed a phenomenal and valuable bull market phenomenon. It has also enabled mainland brands and white-brand mobile phone makers to continue to invest in new 3G mobile phone products to grab the market.
As for the 2.5/2.75G mobile phones, they will be exported to the export market. However, under the consideration of economies of scale production and exchange rate fluctuations, the relatively low-priced 2.5/2.75G mobile phones will no longer have access to industry players and market eyes, resulting in new product development. The number of cases has been greatly reduced.
Taiwan-based wireless communication chip suppliers pointed out that the 3G mobile phone products have been clearly the main products of the mobile phone market in mainland China in 2012. At present, the focus of the R&D resources of the entire industry chain has been tilted to the development of 3G mobile phone products. Well, after all, it's time to squeeze more money from each phone.
As for the 2.5/2.75G mobile phone product development case, the idea is to win. After all, the unit price of the product is low and the function is relatively monotonous. In order to continue to stimulate the replacement of 2.5/2.75G mobile phones, it is necessary to find another shortcut. While the mobile phone market in mainland China has been deterred, the Middle East, Africa, Eastern Europe and South America markets are expected to become the major importers of 2.5/2.75G mobile phones in 2012.
Due to Taiwan's IC design industry's involvement in the global 2.5/2.75G mobile phone related chip market, including MediaTek, Morningstar, Chuangchuang, Zunli, Lianhe, Qijing, Xujing, Qiruiya, Yilongdian, Maoda, Lishui, Haobao, Jiushaodian and Jinghaoke all have a lot of performance contributions from the mainland mobile phone market. After the market demand for 2.5/2.75G mobile phones in the mainland blew out lights, most Taiwanese wafer suppliers will quickly The new wafer development focus shifted to 3G mobile phones.
Only in the speed of 3G mobile phone orders can quickly generate a performance contribution, in the first quarter of 2012 did not seem to have caught up with the shrinking order of 2.5/2.75G mobile phones, the relevant Taiwanese IC design industry mostly agree with 2012 1 = There will be a traditional off-season.
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