Domestic brands lead the traditional home appliance market

Looking at the home appliance market in 2012, whether it is air-conditioning, color TV or refrigerators, washing machines, domestic brands have performed well. Among them, large-screen flat-panel TVs, air conditioners that can purify the air, silent refrigerators with low battery power, etc. are all attracting our attention.

Domestic brands lead the traditional home appliance market

In 2012, the home appliance industry was affected by multiple factors such as the real estate market, shrinking consumer power, and self-adjustment. It could be described as "several families happy," and it seems that it is difficult to use live words such as "hot" and "active". To describe. However, after September, with the arrival of the traditional peak season for home appliances and the rapid decline in the share of Japanese household appliances in the domestic market, domestic appliances seem to usher in a new hope for sales.

Previously, data on stores showed that in the traditional home appliance market, domestic appliance brands accounted for nearly 60% of market share in the first half of this year alone. Among them, energy-saving air-conditioning in the home appliance market this year is outstanding performance, Gree, Midea, Kelon and other domestic brands continue to lead the air-conditioning sales. In the high-end color TV products, the 2,000-4,000 yuan color TV model is favored by consumers, especially Skyworth, Konka, Hisense, Changhong-based domestic brands, in this year's TV sales can be described as impressive .

Domestic home appliance highlights

Looking at the home appliance market in 2012, although the domestic appliance industry was caught in the most painful period of growth, it did not hinder the home appliance industry's pursuit of a good home appliance. Under the promotion of the national energy conservation subsidy policy, many home appliance brands still have developed a number of products that are applauded and sold through their own technological innovations and improved quality. And these "good Chinese home appliances" that have achieved a good response in the market are also actually injecting "stimulants" into the 2012 Chinese home appliance industry under the sluggish market.

Therefore, in the inventory and summary of the 2012 home appliance industry, this newspaper will start from the development trend of the industry and the replacement of household electrical appliances. Through the introduction and inventory of hot-selling products and new products of home appliances enterprises in 2012, we will show home appliances. Businesses are striving to promote the development of the right to speak through products. At the same time, it is even more important to provide consumers with the most valuable, practical, and reliable guidance through the inventory and conclusion of “Good Household Appliances in China”.