Explore the history of the dead end of GPS

Recently, the major IT industry media focused on the joint announcement of the well-known brands in the GPS industry on the "E Luhang" trademark. According to the contents of the announcement, we can easily draw this conclusion. July will be the dark period of the cottage E road route, and the brand confusion E road. The aviation market will be severely rectified, and Hong Kong Huafeng will also become the only legal holder and owner of the “E Luhang” trademark on the domestic market. Other cottages will become clouds.

Hong Kong Huafeng was established in 2005 as a well-known brand manufacturer in the GPS industry. Its operating E-Navigation navigation products have always been of concern and welcome to consumers. It has also successfully registered the “E-Road eroda” trademark in Hong Kong in 2008. , making E Luhang brand has made considerable progress. However, the issue of the "E Luhang" Continental Trademark has always been in dispute with Acorn International, as both companies have operated the E Road Airlines brand for two years of negotiations. Recently, the two parties finally signed an agreement on the transfer of the "E-Luhang" Continental Trademark, marking the end of the competition for the E-Road brand of the GPS industry. Hong Kong Huafeng will be the only legal holder and owner of the domestic “Euro eroda” trademark.

At the same time, we can see from the joint announcement that Hong Kong Huafeng and Acorn will soon complete the clean-up of the E-Road Hang Shanzhai market by the UN's industrial and commercial departments, and warn that companies and companies that use the E-Road Airmarks and LOGO without authorization immediately stop production and sales. The act of infringing the product, otherwise it will be severely punished by the law. Undoubtedly, this will be a bomb in the turbulent E-Luhang market. The enterprises that are “fishing around” and “fishing in troubled waters” will be severely punished. Even some companies with ulterior motives will confuse the public with the registration of other types of “E-Luhang” trademark books. It is an act of infringement and unfair competition. If it does not stop the illegal activities immediately, it is estimated that Hong Kong Huafeng and Acorn will join forces with the industrial and commercial and public security departments in a targeted attack.

As the dust of the E-Luhang trademark has been settled, how should consumers face it? This is also the focus of the author's consideration. The joint statement focuses on reminding consumers to pay attention to identifying genuine and fake E-roads. If they purchase counterfeit products, they can contact the local industrial and commercial department or the trademark right holder (Hong Kong Huafeng) for joint resolution. As a well-known GPS brand manufacturer in the industry, Hong Kong Huafeng’s “comfortable and attentive” service promise has always placed consumers’ rights in an important position, which indicates the brand’s atmosphere and sense of responsibility. E Luhang brand next step to how? Its brand owner, Hong Kong Huafeng's new development strategy, we will wait and see.