Hardware vendors call for bigger smart TVs

With the participation of traditional television manufacturers, Internet companies, IT companies, content service providers, and other parties, smart TV has never been so popular. In the field of smart TV, whether the princes are segregated or whether they are unilaterally dominant, in terms of current competition, each party has its own advantages and disadvantages, and it is difficult to distinguish between short and long term. However, in the eyes of traditional TV makers, they are alone in the Internet. It is impossible for the business model of “a move to eat all over the world” for a long time.

Changhong's irony that Internet companies will not be long-term

Ye Honglin, general manager of Changhong Multimedia Industry Group Co., Ltd. interviewed China National Grid at the 2013 China Digital TV Annual Conference yesterday (December 12th), and spearheaded LeTV, which has stepped into the smart TV field.

In the smart TV market, several current forces are targeting the fertile soil in the living room terminal. As the living room terminal window, the color TV has occupied the value transmission pipeline and the active advantage of creating a profit model. Obviously waiting for the move, LeTV Its 60-inch cheap Super TV to bundle its content resources with superior advantages, so that the traditional TV manufacturers are also difficult to prevent scratching them.

The recent birth of TCL iQIYI TV, Konka launch of the second brand KKTV TV, Skyworth and Alibaba.com's smart TV, which only sells online, all show that traditional hardware companies can't stand still.

So in the field of smart television, especially in the living room terminal, which model will be longer? Who will win? "I think the model of content service providers + hardware vendors can create a long-term development model for living room terminals." Ye Honglin said to China National Grid that LeTV is also a combination of content and hardware, but this does not mean that LeTV's model will be successful. At present, LeTV is looking for a single shot to win the living room terminal.

In Ye Honglin’s view, LeTV’s launch of its own super-TV product is unrealistic in its positioning, and it also faces some consumer-level issues, including its subsequent entry into large chain channel system sales, taking the path of traditional enterprises, indicating that it will also face traditional Potential problems on the model.

On the discussion of such issues, Yang Dongwen, president of Skyworth Group, changed his mind about tit for tasting some time ago. He said very generously to the outside world yesterday. “If smart TV does not include the participation of all parties like Xiaomi and LeTV, it won’t be as lively as it is now. Since then, we are not competitors. We hope to jointly promote the development of smart TVs."

Will the smart TV market enter the Warring States era?

In contrast, in the traditional TV industry, the challenges that the Internet brings to the industry will be transformative. Under the influence of e-commerce, both prices and channels will suffer. The price “only lower and lower than the lowest” makes the traditional TV industry abnormal development. Online channels Severely hit the channel under the line.

The impact of “Internet spirit” on television products is even more worrying. The business model of LeTV’s so-called “terminal+content+advertisement” claims that it does not rely on hardware to rely on the background, and that millet TV also proposes that the whole machine does not make money on accessories. The service is very profitable, which makes the whole machine feel at home.

Similarly, under the impact of the Internet, the traditional management ideas of enterprises and the integration of industrial chains are also facing deconstruction. How to sell content and services, how business models, how to change organizational structure, how to cooperate with upstream and downstream companies, etc. The practical problems that companies have to face.

Businesses either catch nets or die, and the rapid growth of Internet genes is very urgent for complete machine companies. TCL, Skyworth, and Konka have touched the Internet in different ways. Ye Honglin disclosed that Changhong will immediately announce an Internet company with smart TVs. Cooperation.

Yu Liangxing, president of AVC Consulting, stated that based on the improvement of color TV smart ecological chain, the industry value chain for terminals and content will reach around 300 billion in 2013, which is a huge number, which will lead to product form, business model, and consumption. The profound transformation of the entire color TV industry chain of behavior.

However, besides active networking, traditional enterprises have a firm hold on the hardware. Yang Dongwen said: “The hardware industry is still very good. Products must be made. We should (television companies) honestly supply Chain is stronger."

In the heated competition atmosphere, how does the smart TV market structure go? Liang Feng, head of the Electronic Information Department of the Ministry of Industry and Information Technology, believes that smart TVs are developing rapidly and their diversified forms are inevitable. Smart TVs will enter the "Warring States Period," but the exploration of sustainable development models and the establishment of industry standards will become important issues.