Recently, the China Electronics Video Industry Association, together with the China Household Electrical Appliances Business Association and color TV companies at home and abroad, launched a nationwide campaign to upgrade consumers. Samsung and TCL, two giants in the world’s largest TV industry, took the lead in responding to the cooperation with large-scale channel providers in Changchun, Baotou, Shijiazhuang, Linyi, Tangshan, Changsha, and Chongqing to carry out the “renewal of the old†program. Participating companies not only help users recycle old TVs that exceed the safe use period, and carry out environmental dismantling, but also take part in high-end products such as quantum dots, ultra-high-definition, artificial intelligence, ultra-lightweight, and other products. The experience of upgrading was praised by consumers.
According to Peng Jianfeng, deputy secretary-general of the China Electronic Video Industry Association, the organizer of the event, “Adjusting the Old†is to encourage consumers to eliminate older televisions that have been in use for more than seven years, replacing them with more environmentally friendly, better picture quality and smarter. An industrial consumption upgrade project for the product. In addition to the inability to enjoy new Internet services, poor service quality, poor sound quality, and poor interactive experience, there are also potential safety hazards such as fire. At present, the price of TVs is very close to the people. It is recommended that TVs use families that have been used for more than seven years, and conditions should be upgraded as much as possible to replace a high-performance large-screen TV.
Regarding how to "change the best" to upgrade the living room screen, Peng Jianfeng gave the following suggestions:
First, how do you choose the TV size?
According to the "Recommendation Specification for Mainstream Size of Living Room Flat-panel TVs" formulated by the China Electronics Industry Association, under the condition of 4K resolution, a 55-inch TV is recommended for a living room of 2.5 meters to 3 meters; a living room is recommended for a shopping room of 3 meters to 3.5 meters. An inch-inch TV; a 3.5-meter to 4-meter living room recommends buying a 75-inch TV. According to statistics from the association, in the first half of this year, sales of 55 and 65 inches have already accounted for one-third of the total sales volume of color TVs. In fact, they have become the first choice for living room television. In order to obtain a better presence, it is recommended that ordinary families choose 55-inch and 65-inch products; users with large living rooms and theater-goers can consider buying 75-, 78-, or 85-inch large-screen products in one step.
Second, is 4K mandatory?
According to the statistics of the association, in the first half of this year, the penetration rate of 4K ultra high-definition has reached 58%. From the content of the program, all major Internet TV platforms have launched 4K large area. In addition, Guangdong Province will vigorously develop the 4K industry. In the future, it plans to broadcast 1-2 4K channels. By the end of the year, 3 million 4K TV users will be added, and 4K TV users will reach 20 million before 2020. Other provinces and cities will also continue to develop 4K ultra-high-definition industries. At present, the price difference between 4K Ultra High Definition TV and ordinary Full HD Full HD TV has been small, and it is recommended that living room TVs select 4K products as much as possible.
Third, is intelligence so important?
The answer is yes. The popularity of mobile Internet and smart phones has greatly changed people’s lifestyles, and the next wave will usher in the widespread popularity of home Internet and smart TVs. Everyone has become accustomed to using a mobile phone to chase dramas, but after all, the screen is too small, and long-term looking down on video has some damage to eyesight and cervical spine. Compared with mobile phones, TV's back posture and ultra-high-definition large screen are more suitable for the whole family to watch together, and Internet TV also has a massive source library, and supports multi-screen interaction and other functions. The new generation of "artificial intelligence televisions" can not only quickly find films, but also jump to specific characters or scenes, search and purchase the goods in the drama, etc., as well as realize more complex intelligent home control through simple voice manipulation. Especially suitable for families with elderly people. Therefore, we must pay more attention to the level of intelligence in buying TV, and try to pick products that are faster and have better interactive experiences.
Fourth, what are the latest display technologies?
At present, the main screen of the living room is the LCD TV. The liquid crystal display technology has been continuously upgraded in recent years. The application of new technologies such as HDR and QLED quantum dots has greatly improved the brightness, contrast and color reproduction of LCD TVs. At present, quantum dot technology is very mature. QLED QD TV not only has excellent picture quality, but also has excellent reliability, durability, energy saving and cost control, and is suitable for users who require a high degree of color reproduction. In addition, OLED display is worthy of attention, which is one of the mainstream directions of the next-generation display technology. Its characteristics are self-luminous display, high response speed and contrast, can be made into flexible products, wallpaper TV is already on the market, the future is very promising. The third is laser projection technology. With the use of a laser light source, the problem of insufficient projection brightness was changed and there was no need to pull down the curtain during the screening. At the same time, ultra-short focal front projection technology can be used to directly place a laser television host on a TV cabinet to shoot a 100-inch 4K screen at close range, which is ideal for watching movies and sports and sports programs.
Fifth, what are the latest design trends?
When it comes to design trends, ultra-thin and narrow frame designs are the most noticeable. At present, LCD TVs have been able to do the thickness of the iPhone. On the material, the TV frame and the back plate are heavily made of stainless steel or aluminum alloy material processed by CNC. The surface is sandblasted, brushed, or treated with high light, and it is delicate and has a sense of quality. Fitting wall hangings has become the focus of this year's global market. The TV hangs on the wall and no longer has a wide gap between the fists. It can be directly attached to the wall like a picture frame. It looks simple and beautiful. The split design has gradually become popular. In addition to the slimmer screen, the host plug-in also facilitates the installation of multi-channel surround sound units, which makes the television more enjoyable.
Finally, Peng Jianfeng concluded: “The seven-year replacement of color TVs will become a new consumer trend. Since we can change a smart phone for two years, why can’t we upgrade televisions for seven years? For a big-screen smart TV, we can immediately lay down. Enjoy a huge amount of internet movies and shows on the sofa."
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