Chen Bozhen, general manager of HTC’s Taiwan region, said yesterday (23) that the 499 yuan NTD online feed has a real impact on the high-end mobile phone market. On the other hand, the mid-range aircraft’s empty space is growing. It is expected that the telecom tariff will be Slowly go up again.
For Taiwan's smart phone market outlook this year, Chen Bojun predicted that sales for the whole year are likely to decline compared to last year. As for HTC’s market share in April, it fell out of five, mainly because the new machine was not launched in April, and the old machine reached the end of the product life cycle.
Recently, telecom operators have launched a net fee of 499 yuan for NTD, which does not include the purchase of mobile phone discounts, that is, the subsidy for consumers to buy mobile phones, directly to the consumers with the tariff. After the subsidy is reduced, in addition to the original loyal fans will still buy a high-end flagship machine, most people if there is a need to change the machine, then choose a cost-effective medium-end machine.
Chen Bozhen said that in this wave of warfare, the sales of the mid-range aircraft showed growth. Corresponding to different tariffs, HTC hopes to have products at each price point, so there are Desire 12 series below 10,000 yuan, U11 Eyes over 10,000 yuan, and U11, U11 plus, and high-end U12+.
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