In the media recently, Liangdi’s dealers published their comments and feelings on Liangdi. Li Peihui, general manager of Liangdi Lighting, was very touched after reading it. He said that he deeply understood the expectations of dealers for Liangdi’s future. Seeing its own responsibilities and obligations, as the founder of the Liangdi brand, this responsibility and obligation have made the future of Liangdi more spacious.
Management change management model
Reporter: Hello, Mr. Li. In recent years, Liangdi has deliberately kept a low profile. There are many opinions in the industry. We would like to know what kind of work Liangdi has done in the company this year.
Li Peihui: It is not so much that Liang Di deliberately keeps a low profile. It is better to say that he has been working quietly and has not deliberately expressed anything. In the industry, it is said that Liangdi is a production-type manufacturer and does not pay attention to promotion and dissemination. I think that every company has different internal and external environments. As for what kind of things to do at what stage, it is not an overemphasis. Of course, as the market develops and competition intensifies, innovation and quality are far from enough. When the company develops to a certain scale, the reform of the company's management model is imperative, so the company decided the 2007 corporate strategy at the beginning of the year. At the time of planning, the internal management and marketing system was adjusted in time to clarify and refine the division of functions of various departments, strengthen the quantitative management of the marketing process and the quantitative management of the entire enterprise objectives and assessments. And under the new organizational structure, the national store system was quickly launched and 17 offices were formed. Solve the detailed management problems of channels and markets, and effectively meet the interests of the majority of dealer friends.
Channels can store up to 500 stores in September
Reporter: So in what way did Liangdi develop marketing and channels in the past few years? What is the current progress?
Li Peihui: It can be said with certainty that from 2002 to now, Liangdi has made progress every year. 2002-2004 is mainly doing products. At this stage, Liangdi is very hard, but the result is happy. Liangdi products cater to the market demand and have been recognized by the majority of dealers and consumers. In 2005-2006, Liangdi began the channel operation, and launched some special sales areas in the country at the right time. Due to the limitations of product lines and the lagging sales management, the development of the company was affected to some extent, so after the end of 2006, sufficient market research was conducted. After the company strengthened the research and development of products, in 2007, two batches of different styles of headlights were quickly listed, and then the store was launched in May and a new VI image was planned. At present, the number of specialty stores nationwide has reached more than 300. It is estimated that the number of specialty stores will reach 500 in September. At the marketing level, the company will increase its support for promotion, promotion, promotion, and shopping guides of the terminal, hoping to effectively guide the terminal to enhance management and profitability.
Products form 10 series
Reporter: Liang Di's ceiling lamps and cabinet lights have been selling well. What is your company's positioning and planning for such products?
Li Peihui: Liang Di is not a flash in the pan. The cabinet series launched in 2004 and the European series of ceiling lamps are well received. Liangdi has a strong new product development ability and successful experience. In line with the principle of being responsible for each type of product and steadily extending the product line, it is necessary to do better. This year, the company's products will form 10 series, which meet the needs of one-stop purchase of terminals, such as energy-saving lamps, mirror headlights, multi-function headlights, dining chandeliers, Yuba, desk lamps, brackets, etc.
In the future, create a win-win situation for the group
Reporter: In the face of the rise and challenges of the peers, what is the next corporate development goal of Liangdi? How can I guarantee its implementation?
Li Peihui: I have been feeling the pressures and challenges from the industry for a long time, and even thinking about the same problem every day: the company is not a personal one now, suppliers, distributors, employees, and so many Domestic and foreign consumers who have a special liking for Liangdi, although our company is not big, but all these things have become inseparable from Liangdi. We are a whole, have common interests and prospects, we must work together to develop, create a beautiful situation of consumers, distributors, and win-win.
We have high-quality products, strong technical innovation and development capabilities, excellent elite teams, and the most influential and competitive customers. We believe that all groups in the value chain of Liangdi can achieve better development. I believe that Liangdi’s future will be more spacious.
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