On August 20th, JD Wuxing Wujie's retail stores in Wenzhou and Fuzhou successively released opening reports. Both stores completed various indicators for opening ahead of schedule, and sales of major categories reached new highs. Although the local rainy weather continues, tens of thousands of people entered the store after the opening three days, and the store’s popularity is in full swing, becoming a major "landscape" against the 818 e-commerce node.
"It was raining for three days and two days after the opening, but the number of customers visiting the store continued unabated. The sales of the opening activities were booming, which attracted a large number of people to shop in the store. Basically, I have to be busy until one or two in the middle of the night to close every day. "Such a situation is happening in Wenzhou and Fuzhou.
Popular hot models open the door in one hour to grab the light
Customers line up at four in the morning"I want a 64G Apple 8P, priority is given to space gray. If not, other colors are okay. Are they still in stock?" The 3C shopping guide of Jingdong Five-Star Unbounded Retail Fuzhou Store frequently answered the same question from customers throughout the morning. The most popular Apple X is nowadays. , 8P, Honor 10, Huawei Nova3i, etc. all prepared sufficient sources before opening. Under the double attack of buying enthusiasm and price concessions, the popular hot models were still robbed within one hour of opening for business. Stores had to take emergency replenishment measures to respond to the strong market demand.
This situation also occurs in the home furnishing brand "Xinggema" stores. Bone china tableware sets, Thai latex pillows, brand towels, oil cans and other daily necessities are very popular in Fuzhou. "Within less than three hours after opening, towels and oil cans were constantly being transferred from the warehouse, and they were robbed by customers before they could be put on the shelves in the store." The person in charge of Xingma said that the products in the store were launched in conjunction with major brands. Explosive products, both high quality and cost-effective, even some customers buy ten oil cans and seven or eight pairs of latex pillows in one go, which are very easy to use or give away.
At the Jingdong Five-Star Unbounded Retail Store in Wenzhou, more than 300 kilometers away, customers lined up outside the store as early as 4 a.m., even if it rained, they waited patiently for the opening with their umbrellas under their umbrellas. "We prepared a wealth of gifts for three days after the opening. For example, 100 bags of rice a day were robbed in less than 5 minutes, and the opening full reduction event launched by the ICBC. There were many customers who wanted to pay at the cashier early in the morning... Modern marketing methods have aggregated very strong purchasing power."
JD.com's five-star dual brand "obviously powerful"
Home appliances continue to "dominate the screen" golden nine silver tenThe 60-inch Sharp large-screen color TV sold an average of eight units per hour on the first day. The iPhone X/8P in the store sold forty to fifty units after more than an hour. Siemens washing machines with more than 500 liters sold more than 90 units in the morning, a big one. Gree wall-mounted air conditioners exceeded 400 units in three days... Many trendy products such as Dyson vacuum cleaners, smart health pots, smart speakers, balance bikes, etc. in the JD experience zone have also attracted the attention of consumers, and many customers choose to line up to scan the electronic price on site Sign the order and JD will deliver it home. The major brand partners also used abundant resources to cooperate with the opening of the two stores, slogans as low as 35% off mainstream brand models, demonstrating the strong appeal of the dual-brand "JD + Five-Star Electric".
Driven by the dual discounts of "new store opening + e-commerce 818", powerful preferential resources, promotional models, gift resources and commodity sources have attracted a large number of consumers. To this end, Five Star urgently mobilized more than 100 highly experienced sales personnel from nearby branches to join the opening of new stores in Wenzhou and Fuzhou to ensure service efficiency and quality.
Entering September, major e-commerce platforms and stores have also officially entered the peak period of sales, and the Jinjiuyin ten home decoration season has become a constant hot topic every year. Take Five Star Appliances as an example. In addition to the accumulating discounts of online five-star appliances flagship stores on Jingdong, Hangzhou, Jinhua, Yunnan, Sichuan, Nantong, Xuzhou, Wuxi and other cities will open or reinstall and upgrade more than 30 offline stores. , And major brands focus on promoting the stocking of smart high-end home appliances, and strengthen the introduction of new products in major categories. Combining the experience advantages of five-star electrical appliances offline stores, consumers can obtain product trial, one-stop service convenience from purchase to distribution, installation, and after-sales, which fully meets the diversified needs of "Golden Nine Silver Ten".
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