In recent years, the domestic capital market is very active. Some investment institutions and investors have said that money is not a problem. As long as there are good projects, LED is a bright spot for new materials, energy conservation and environmental protection industries, and has been well received by funds. Listed companies raised more than one billion investment in chip production, private small capital investment of hundreds of thousands of downstream applications, the construction of LED industrial parks all over the country, allegedly investing tens of billions to build the world's largest LED industrial park, impetuous funds The impetuous industry has jointly raised thousands of LED companies of all sizes. However, are they doing well?
Recently, due to the performance of three consecutive years, which is far less than expected, a well-known LED company in Guangdong lost its gambling agreement with institutional investors. Under the refusal of cash compensation, the major shareholder had to reach a share-based compensation agreement with the venture capital institution. . Many LED downstream manufacturers in China are struggling to survive between losses and meager profits. Many investors are asking: "Can LED really make money?"
Regarding the development prospects of the LED industry, the reporter visited some well-known enterprises in the industry. Mr. Xie Yongjun, the general manager of Jiuzhou Optoelectronics, accepted the author's exclusive interview. When talking about the development and prospects of the LED industry, Mr. Xie Yongjun said: The whole LED industry is still in a market cultivation period. Although various applications and various new designs are emerging one after another, overall there is no effective market demand, and the overall market is still Not big. Especially in the LED lighting industry, which is the most concerned in the LED industry, the market is developing slowly and there has not been any explosive growth. However, the prospect of the LED lighting industry is bright. LED lighting is a new revolution in the lighting industry after Edison invented the light bulb, and it is also the inevitable development direction of the lighting industry.
Regarding the development status of domestic LED enterprises, he believes that the big waves are in the sand, and the cruel market competition has its iron discipline. At the same time that a large number of enterprises have fallen, naturally, a number of enterprises with market competitiveness have grown stronger. Only those companies that have a solid foundation, accurate positioning, seize market demand, have their own technology accumulation, and constantly innovate can truly enlarge and strengthen the LED industry.
Since its establishment in 2004, Jiuzhou Optoelectronics has always insisted that the development direction of LED is unwavering, not abandoning, giving up, not blindly expanding, starting from its own strength building and deepening the LED industry. Its market positioning is very clear: adhere to the differentiated route, as a supplier of special high-quality LED lighting products, to provide high-tech, high-quality LED light source for the market.
The reporter visited Jiuzhou Optoelectronics' subway and aviation lighting source product line. As a special lighting product, Jiuzhou Optoelectronics' subway and aviation lighting sources have a very high technical content, from packaging to electronic design, from heat dissipation to light distribution. Its products have reached the most advanced level in the world and have been adopted by many aviation and subway companies both at home and abroad. As a special lighting supplier, Jiuzhou Optoelectronics has applied its own technical strength to the general lighting field and developed a series of high-quality LED general illumination sources, which have been warmly welcomed by the market. Accurate market positioning helped Jiuzhou Optoelectronics occupy a place in the fierce competition and successfully achieved leap-forward growth in business performance.
At the end of the interview, Mr. Xie Yongjun once again talked about the development prospects of the LED industry: the invention of incandescent lamps and the creation of European and American lighting giants such as Philips and Osram. The launch of the LED lighting market is a rare strategic opportunity for the development of Chinese enterprises. Everyone should continue to strengthen their confidence and face the difficulties. He quoted a sentence from Li Bai's "Difficulties in Traveling" to the author: "It is difficult to travel, it is difficult to travel, and there are many roads, and today is in peace. When the wind and waves break, there will be a time to hang the clouds and sail the sea!"
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