Juke Lighting: Reputable Rising LED New

On June 29, Matsumoto Shinsin, the general manager of Japan's Musashi High-Tech Co., Ltd., which is in a monopoly position in the global dispenser market, visited Guangdong Juke Lighting Co., Ltd. to seek technical and market strategies in the development of COB's new dispensers. Cooperation. In the field of LED packaging, the company has always been a strong and proud equipment manufacturer. This time, why is it a low-profile initiative to “talk” to a newly established LED packaging application company? Polykee, the reason why this recently-recognized LED newcomer has developed rapidly is what?

Technology drives LEDs to be truly market-oriented

As a new type of light source, LED has received wide attention from the society because of its energy saving, pollution-free, long life and high color rendering. A large number of enterprises are involved in it, and the whole market is in full swing. But the reality is that LED lighting applications are still at a policy-oriented level due to high prices. Pulling down the price of LED lighting products and realizing the marketization has become an urgent pursuit of many aspiring brands.

Poly LEDs put the hope of achieving this goal in the innovation of packaging and application technology.

“Mu Zang visits Polytechnical to seek technical cooperation because of our understanding of the development trend of COB and our research team and capital structure.” Zhou Jianhua, director and general manager of Juke Lighting, explained to reporters, “Mu Zang hopes to jointly develop COB for COB. The dispensing machine continues to achieve its leading position in the global market. Polytech hopes to realize the real market application of LED lighting through the breakthrough of COB mass production technology. This is a win-win cooperation."

According to the reporter, COB technology has the characteristics of high cost performance, space saving, convenient installation and beautiful appearance. The mass production application of COB will be an important factor in promoting the true marketization of LED lighting and replacing traditional light sources. However, at the same time, COB package manufacturing requires higher-end technology accumulation, and special high-speed welding machines and packaging machines and PCB patches are more stringent in environmental requirements. Technical defects and equipment matching have become the roadblocks for domestic LED packaging companies.

Achieving strategic cooperation with Musashi, the industry's attention to COB mass production technology has made the company's research and development team, which has been hidden behind the scenes, come to the forefront for the first time. The research and development team of more than 20 people comes from semiconductor giants all over the world, such as OSRAM, Jingyuan, Foxconn, etc. The average industry experience has been more than 10 years, and they are proficient in semiconductor R&D and application manufacturing. The elite team and the international technology trend vision have built the company's deep accumulation of technology and the right to speak with upstream resources. In addition, around the core goal of “Technology Leading”, Polytech and Taiwan Jingyuan reached chip supply cooperation, established more than 5,000 square meters of 100000 clean room, multiple LAMP, SMD, COB size power integrated packaging production lines, reaching Nissan 1000KK It has the production capacity of LED light-emitting diodes and an annual output of 100,000 sets of lighting application lamps and more than forty patents. The product and environmental system has passed ISO9001:2008, ISO14001, CQC, CE, RoHS and EMC certifications, and has won the recognition of customers.

“Jico’s strategy is to focus on the high-end packaging of LED white light, to reduce the manufacturing cost of the products with technological innovation. At the same time, strengthen the bargaining power of upstream imported chips and equipment, and lower the market price of the products, thus promoting the marketization of LED lighting.” Wang Junhua, the director and vice president of marketing, described the company's goals. “Of course, we hope that our own or domestic companies can intervene in the high-quality chip field, which is also an important way for the market application of LED lighting.”

Internal repair and external brand strength

From a market perspective, the annual output value of China's led industry has exceeded 140. But compared to the traditional lighting industry, there are only a handful of well-known brands in the LED industry. The huge amount of market and the lack of brand have formed a serious asymmetry.

“The sales and application of LED application products in China are mainly concentrated in the municipal government-led municipal roads and lighting projects, business and homes are also at a low level, neither of which shows too much brand effect.” Wang Junhua objectively analyzed LED lighting The brand environment, "but in the long run, LED branding is an inevitable trend. Now let's see which company is taking the lead and seize the opportunity."

Indeed, many LED companies, including Polytechnics, have begun to increase their R&D investment, develop toward high-tech, high value-added, and intelligent products, and carry out branding display and dissemination. This is evident from the Guangya exhibition that closed last month.

Compared with the improvement of manufacturing strength, brand building is a process that requires more time to accumulate and invest. “It takes 3 years to build an industry brand and 5 years to build a mass brand” has been unanimously recognized by the board of directors and venture capital. To build a famous brand in the LED industry, Polytech has been fully prepared for its concepts and capital.

According to the brand strategy of Juke, the industry brand and the mass brand will go hand in hand. On the packaging products, it has reached a strategic cooperation with Jingyuan, positioning it in the high-end package of white light, providing a cost-effective light source for other LED application brands, and becoming one of the high-quality symbols of LED lighting brands. In terms of application, commercial lighting is the main push, and through a variety of media platforms, brand information penetration directly into the consumer market.

Brand promotion is inseparable from the support of channel entities, especially for the Chinese LED market that needs to conduct consumer education and training. Based on this consideration, for lighting products, Poly is the first in the industry to launch the "LED Light Effect Experience Center", providing customers with a one-stop service from experience to after-sales service in the form of products and light effects. For customers of packaged products, Juke also promoted the “LED Optical Promotion Center”, which is equipped with various testing instruments and provides free product testing services for customers. At present, the first LED Light International Trade Center "LED Light Effect Experience Center" and the "LED Optical Promotion Center" of Gudu Ancient Town Accessories Market has entered the operation stage.

"Achieve self, serve the public." This is the social value pursued by Juke. This value pursuit has been fully explained in the company's brand vision: Polytechnics advocates energy-saving lighting, low-carbon green life as the vision of enterprise development, and uses the professional experience and global vision in the field of lighting engineering to provide customers with health, Environmentally friendly lighting products with a modern social spirit. To this end, Juke Lighting is committed to pursuing the beauty of the light environment of various lighting places. In addition, through continuous technological innovation, it helps communities and society reduce energy consumption and carbon dioxide emissions, creating the best social, economic and environmental conditions. benefit.

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