The sword of Damocles hanging on the head of China-Japan color TV company finally landed. Korean companies tried to eliminate the price difference between OLED and LCD, and decisively cut prices. One leaf Zhiqiu, the omen of LCD will be replaced by the OLED industry is becoming more and more obvious. Such a move has triggered panic in the industry.
Curved OLED TV is reduced by 30%
In order to stimulate sales of OLED TVs, Samsung Electronics recently announced a 34% price reduction for 55-inch curved OLED TVs, from 15 million won to 9.9 million won.
Recently, LG Electronics also said that it will reduce the price of curved OLED TVs in the Korean market by 30%, from the previous 15 million won to 10.9 million won (9788 dollars).
It is reported that compared with the traditional flat-panel TV, the curved OLED screen increases the viewing angle, so even if the audience is at an off-center angle, the viewing effect can still be guaranteed.
Although the price cut is not small, but as the color TV upstream panel provider LG Display is very low-key, LG Display vice president Qiu Yisheng pointed out that although for the color TV, the panel accounted for the bulk, but the price reduction should be the downstream machine manufacturers The marketing actions taken by themselves.
At present, curved OLED has not yet reached the stage of significant price reduction, but with the gradual maturity of OLED technology and the continuous emergence of market demand, the price of the whole machine will inevitably decline. The industry generally believes that once the price of OLEDs falls, the life of LCD TVs will be shortened rapidly.
Enterprises extend LCD life
The price of OLEDs has always been the biggest comfort for companies in the LCD market. Liang Qichun, vice president of TCL, once said that the current OLED technology is not perfect, and an important problem is that it is expensive. Samsung and LG's OLED TVs are priced at tens of thousands of dollars, while the same size LCD screens are priced at $1,000, a difference of 15 times.
Zhang Yu, vice president of BOE Technology, also said: "The demand for OLEDs will increase. But in the large and medium size market, unless the price drops to 1.3-1.6 times the price of the LCD screen, the growth will occur."
The curved OLED TV is on the top. At the end of August, the Japanese company Sony also introduced a replacement curved LCD TV. At that time, this behavior was interpreted as extending the life cycle of the LCD TV and challenging the Korean manufacturer's curved OLED products. Sony's biggest advantage is the price. Sony's arc screen LED TV price estimate is only about 30,000 yuan, only about 1/3 of LG related products.
OLED industry development accelerates
However, a technical researcher who did not want to be named told the Beijing Business Daily that although liquid crystals, OLEDs and LCDs can now be made into curved surfaces, in terms of physical properties, OLED panels use very thin organic coatings and glass substrates. When there is current, these organic materials will illuminate, no backlight is needed, and the LED performance is superior.
Qiu Yisheng said that he does not evaluate the behavior of competitors. From the current point of view, Korean companies are accelerating in the OLED market. In February this year, LG Display said that the 8.5-generation OLED TV panel production line will be installed in the Paju factory in South Korea, with a monthly capacity of 26,000 pieces, which is expected to be in the first half of 2014. Achieve mass production. Prior to this, Samsung and LG each had an 8.5-generation OLED production line.
Liang Zhenpeng, a home appliance analyst, believes that LG Display's additional investment will accelerate the research and development and investment of the entire upstream panel industry to focus on OLEDs and accelerate the popularization of OLED display methods. However, this also sounds alarm for Chinese and Japanese panel manufacturers that are still focusing on LCD panels, because LCD panels will accelerate their depreciation after OLED popularity.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
Curved OLED TV is reduced by 30%
In order to stimulate sales of OLED TVs, Samsung Electronics recently announced a 34% price reduction for 55-inch curved OLED TVs, from 15 million won to 9.9 million won.
Recently, LG Electronics also said that it will reduce the price of curved OLED TVs in the Korean market by 30%, from the previous 15 million won to 10.9 million won (9788 dollars).
It is reported that compared with the traditional flat-panel TV, the curved OLED screen increases the viewing angle, so even if the audience is at an off-center angle, the viewing effect can still be guaranteed.
Although the price cut is not small, but as the color TV upstream panel provider LG Display is very low-key, LG Display vice president Qiu Yisheng pointed out that although for the color TV, the panel accounted for the bulk, but the price reduction should be the downstream machine manufacturers The marketing actions taken by themselves.
At present, curved OLED has not yet reached the stage of significant price reduction, but with the gradual maturity of OLED technology and the continuous emergence of market demand, the price of the whole machine will inevitably decline. The industry generally believes that once the price of OLEDs falls, the life of LCD TVs will be shortened rapidly.
Enterprises extend LCD life
The price of OLEDs has always been the biggest comfort for companies in the LCD market. Liang Qichun, vice president of TCL, once said that the current OLED technology is not perfect, and an important problem is that it is expensive. Samsung and LG's OLED TVs are priced at tens of thousands of dollars, while the same size LCD screens are priced at $1,000, a difference of 15 times.
Zhang Yu, vice president of BOE Technology, also said: "The demand for OLEDs will increase. But in the large and medium size market, unless the price drops to 1.3-1.6 times the price of the LCD screen, the growth will occur."
The curved OLED TV is on the top. At the end of August, the Japanese company Sony also introduced a replacement curved LCD TV. At that time, this behavior was interpreted as extending the life cycle of the LCD TV and challenging the Korean manufacturer's curved OLED products. Sony's biggest advantage is the price. Sony's arc screen LED TV price estimate is only about 30,000 yuan, only about 1/3 of LG related products.
OLED industry development accelerates
However, a technical researcher who did not want to be named told the Beijing Business Daily that although liquid crystals, OLEDs and LCDs can now be made into curved surfaces, in terms of physical properties, OLED panels use very thin organic coatings and glass substrates. When there is current, these organic materials will illuminate, no backlight is needed, and the LED performance is superior.
Qiu Yisheng said that he does not evaluate the behavior of competitors. From the current point of view, Korean companies are accelerating in the OLED market. In February this year, LG Display said that the 8.5-generation OLED TV panel production line will be installed in the Paju factory in South Korea, with a monthly capacity of 26,000 pieces, which is expected to be in the first half of 2014. Achieve mass production. Prior to this, Samsung and LG each had an 8.5-generation OLED production line.
Liang Zhenpeng, a home appliance analyst, believes that LG Display's additional investment will accelerate the research and development and investment of the entire upstream panel industry to focus on OLEDs and accelerate the popularization of OLED display methods. However, this also sounds alarm for Chinese and Japanese panel manufacturers that are still focusing on LCD panels, because LCD panels will accelerate their depreciation after OLED popularity.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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