On March 29th, China Super HD Video (4K) Industry Development Conference was held in Guangzhou. Lai Weide, Chairman of Skyworth Digital Holdings Board of Directors attended the conference and delivered a keynote speech. Lai Weide said that China's color TV industry has upgraded from traditional TV to smart TV, and has the conditions to upgrade to 4K TV.
Lai Weide pointed out that Skyworth, as a color TV company, needs to deal with thousands of consumers. Driven by the consumption upgrade, 4K TV has entered our lives. The China Super HD Video (4K) Industry Development Conference, hosted by the Ministry of Industry and Information Technology, the State Administration of Radio and Television, and the Guangdong Provincial People's Government, coincided with the right decision. The event will definitely promote the development of the ultra-HDTV industry in Guangdong and even the whole country.
Consumption upgrades are the result of people's constant pursuit of a better life, which also puts more demands on TV. This year marks the 40th anniversary of reform and opening up. China's economy has developed rapidly in the past forty years. With the increase of income, the broad masses of the people continue to extend their pursuit of high-quality life. Lai Weide said that China's household consumption is rapidly upgrading, and consumers have put forward five major requirements for television.
First, large-size color TVs of 60 inches and above are increasingly favored by consumers. In 2017, the average size of domestic color TV consumption exceeded 50 inches, and foreign consumption exceeded 40 inches. In 2017, the sales of large-screen TVs of 60 inches or more accounted for 5%, and in 2020, it will reach 20%.
The second is to pursue a better picture quality. It is estimated that by 2022, the proportion of 4K TV sales will increase from 58% to over 90%.
The third is to pursue faster transmission speeds. With the rapid development of the social economy and the geometric growth of social information, people need to browse information and watch movies at a faster speed. This requires more powerful products to meet the needs of consumers.
The fourth is to pursue richer content. The content of traditional TV can't meet the diversified needs of consumers. 4K TV can provide users with more colorful films, sports, music, education and other content to meet the needs of consumers at all levels.
The fifth is to pursue a better experience. Entering the era of artificial intelligence, consumers hope to realize human-computer interaction in a simple way, which is smart, convenient and more experienced.
With the upgrading of TV products and the continuous improvement of various conditions, China's color TV industry has already had the conditions to upgrade to 4K technology. Lai Weide tells from five dimensions the conditions under which China has the 4K industry.
First, after decades of development, China's color TV industry has upgraded from traditional TV to smart TV, and has the conditions to upgrade to 4K TV.
Second, the panel production line products have reached the 4K resolution standard, and domestic TV panel manufacturers will produce higher resolution panels.
Third, according to the 4G industry plan, it is expected that in 2020, various technologies will provide technical support for the 4K industry.
Fourth, 4K content is getting richer. From an international perspective, Europe, the United States, Japan and South Korea have launched 4K TVs one after another; from the perspective of China, CCTV, Guangdong TV and other units have also launched 4K content. 4K content is gradually being enriched.
Fifth, smart technology can meet the wide application of 4K TV. The rapid development of the Internet, big data, and artificial intelligence has injected new development momentum into traditional color TVs. As TV enters the era of intelligence, Skyworth brings users a healthier, more convenient and more comfortable experience through voice interaction, video sharing, and scene mode.
Faced with new opportunities in the 4K industry, Skyworth is actively deploying in the 4K TV industry. Lai Weide revealed that Skyworth has conscientiously implemented the “Implementation Plan for the Implementation of New Digital Home Actions to Promote 4K TV Network Application and Industrial Development†in Guangdong Province, and proposed the “4K Color TV Industry Chain Construction Action Planâ€, focusing on accelerating the development of 4K+AI functions. New product. Accelerate the promotion of the integration of the three networks and accelerate the construction of the 4K smart TV base in Guangzhou. The base will invest 7 billion yuan and produce 10 million 4K TVs per year.
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