In recent years, LED light sources have always been favored by the outside world, but the entire heat has cooled down in the second half of this year. Many large manufacturers' led products have suffered losses or negative growth. In particular, after the bankruptcy of Shenzhen Municipality, some LED factories that fell silently have gradually surfaced. With the introduction of an unpaid leave system at the Taiwan Plant, the entire industry appears to be in recession. Some industry members have also started shouting. "The winter of the LED industry has arrived," and this has also aroused the ardent attention of the industry.
The business will disappear, but the industry will staunch
The LED industry temporarily faces a dilemma related to the poor external environment caused by the US financial crisis and the European debt crisis. It is related to the national macro-control policies, and related to rising raw materials and labor costs, appreciation of the renminbi, etc., but the author believes that the collapse of a company cannot The blame is placed on the external environment. Since competition is also at a fair level because of the same external environment, it is ultimately caused by internal factors.
One person in the industry also believes that the current domestic LED lamp loss is based on the point, in addition to the impact of real estate regulation, there are three reasons: First, the current cutting-edge technology of the upstream industry chain is not in their own hands, resulting in high production costs, And the high cost of sales does not make money. The second is that the people of the country do not know much about LED, and the products are too homogenous and there is no new idea. The distributors sell in the form of assistance. Third, there is no good marketing policy cut into the market, basically fight the price in the low-end market, a direct collision damage the enemy one thousand self-inflicted eight hundred costs too high. Fourth, there is no standard in the industry. I heard that LED makes money.
Indeed, in addition to the influence of the external environment, the problems existing in the LED industry as a whole and in the enterprise itself are also worth reflecting on, such as poor internal management or inadequate corporate financing. However, based on this, it can be peeped that there is still huge room for development in the industry.
Looking at the overall situation of China's various industries, the current problem page in the LED industry is a situation encountered or will encounter in many industries. In 2008, the Internet industry shouted that winter was coming. Hasn't the Internet survived? In any emerging industry, the general trend will not change, and there will certainly be ups and downs in the development process. Those mature industries have also experienced the phoenix nirvana and are then born again, without being overly pessimistic. The collapse of several big companies cannot treat the entire industry with a “one-leaf understanding†mentality. After all, a company can fall, but the industry will eventually have its own value. Therefore, at present, the industry is in the normal phenomenon of survival of the inferior, the product must be standardized, the application must be specialized, then "closing down" and "reshuffle" are inevitable.
LED industry has just arrived in spring and winter is still far
Netizen hu2002211LED believes that the winter of the industry is a proposition that is partial, LED is currently in the spring, not winter, can not be represented by the micro-enterprises as the standard to measure the LED industry season, after all, really capable of technology companies In the face of a huge market for LED applications, there is still a huge space to flex its muscles. The spring of these companies has only just begun.
Meng Qingyun, a senior technical research and development staff of the industry, also admitted in the blog of Aladdin Lighting Network that the current LED industry is in the initial adjustment period, far from the industrial winter, and the advent of winter will be a time for major reshuffling, even those that have already been listed. Businesses may also face closures. At present, the LED industry is just the time to prepare for the cold clothes and to support the autumn.
Industry insiders said that the LED's spring began. However, there are too many hungry wolves. This piece of cake is not in the pocket of small companies, in the hands of big companies. Just as cakes for energy-saving lamps are not in the mouth of tiny companies, it's time to change ideas. Those companies without technology left their spring, and the spring of powerful LED companies has only just begun. Even if winter comes, can spring be far behind?
Liu Jun, senior lighting industry expert and Guangya Network Sales Director, analyzed that: At present, it is an era when economic changes have become a norm and business differentiation has become even smaller. For LED lighting companies, they must be prepared to deal with risks and pressure at any time. Preparation. The LED industry is also inseparable from a large economic environment. The reality of the European debt crisis in 2011, the decline in global LED backlight demand, low-cost LED lighting construction, blind capital overheated investment, and weak end-market digestion capability are now in the eyes. Competition and shuffling have become the norm. When some companies cannot resist the pressure to begin to collapse or the market shrinks, they are described as "industry winter." Personally think that the so-called industry winter is a bit "terrible."
First, from the perspective of the environment, export-oriented LED lighting companies have experienced slow or negative growth. However, from the perspective of global energy conservation and emission reduction, the terminal market needs LED lighting. Still in an overall upward trend;
Secondly, from the perspective of China's domestic market, the central and local governments at all levels have relatively high policy support for green energy-saving light sources and started to implement the financial support level. However, this is indeed the reason for the low barriers to entry, especially for multiple LEDs. Lighting applications companies still take the form of workshops to disrupt the market's price system;
Third: China's overall urbanization ratio is currently around 45% (estimate), and it is expected to reach 60% by 2020, but there is still a big gap with 80% in developed countries. It can be predicted that with urbanization As the process continues and accelerates, the demand for LED lighting (indoor, outdoor, etc.) will continue to increase.
Fourth: The quality of LED industry employees is generally higher than the traditional lighting lighting companies, resulting in relatively fierce competition in the high-end market. Such as 1, cross-industry capital, such as home appliances, automobiles and elevators and other relatively mature industries; 2, there is sufficient capital strength outside the industry or in Taiwan and other places relatively high-quality LED experience; 3, at least at the beginning of the high LED The coat of technology, investors are not so easily å¿½æ‚ .
Fifth: LED light efficiency still maintains an annual growth of 20%-30%, the price of lamps and lanterns still maintains a downward trend of 20%-30%, the cost performance of LED lamps will become higher and higher, and the application in some fields can be completely replaced. Incandescent, fluorescent, and even light sources such as HID and ceramic metal halide lamps. It can be said that the maturity of technology and the trend of declining market prices will win more soil for LED lighting.
Therefore, "born in agony and died in peace." The so-called “industry winter†is a normal market behavior. For LED companies that are practically industrialized, it is feasible to survive the current market downturn as long as they are well-trained, maintain timely feedback on market information, and fund their health.
The business will disappear, but the industry will staunch
The LED industry temporarily faces a dilemma related to the poor external environment caused by the US financial crisis and the European debt crisis. It is related to the national macro-control policies, and related to rising raw materials and labor costs, appreciation of the renminbi, etc., but the author believes that the collapse of a company cannot The blame is placed on the external environment. Since competition is also at a fair level because of the same external environment, it is ultimately caused by internal factors.
One person in the industry also believes that the current domestic LED lamp loss is based on the point, in addition to the impact of real estate regulation, there are three reasons: First, the current cutting-edge technology of the upstream industry chain is not in their own hands, resulting in high production costs, And the high cost of sales does not make money. The second is that the people of the country do not know much about LED, and the products are too homogenous and there is no new idea. The distributors sell in the form of assistance. Third, there is no good marketing policy cut into the market, basically fight the price in the low-end market, a direct collision damage the enemy one thousand self-inflicted eight hundred costs too high. Fourth, there is no standard in the industry. I heard that LED makes money.
Indeed, in addition to the influence of the external environment, the problems existing in the LED industry as a whole and in the enterprise itself are also worth reflecting on, such as poor internal management or inadequate corporate financing. However, based on this, it can be peeped that there is still huge room for development in the industry.
Looking at the overall situation of China's various industries, the current problem page in the LED industry is a situation encountered or will encounter in many industries. In 2008, the Internet industry shouted that winter was coming. Hasn't the Internet survived? In any emerging industry, the general trend will not change, and there will certainly be ups and downs in the development process. Those mature industries have also experienced the phoenix nirvana and are then born again, without being overly pessimistic. The collapse of several big companies cannot treat the entire industry with a “one-leaf understanding†mentality. After all, a company can fall, but the industry will eventually have its own value. Therefore, at present, the industry is in the normal phenomenon of survival of the inferior, the product must be standardized, the application must be specialized, then "closing down" and "reshuffle" are inevitable.
LED industry has just arrived in spring and winter is still far
Netizen hu2002211LED believes that the winter of the industry is a proposition that is partial, LED is currently in the spring, not winter, can not be represented by the micro-enterprises as the standard to measure the LED industry season, after all, really capable of technology companies In the face of a huge market for LED applications, there is still a huge space to flex its muscles. The spring of these companies has only just begun.
Meng Qingyun, a senior technical research and development staff of the industry, also admitted in the blog of Aladdin Lighting Network that the current LED industry is in the initial adjustment period, far from the industrial winter, and the advent of winter will be a time for major reshuffling, even those that have already been listed. Businesses may also face closures. At present, the LED industry is just the time to prepare for the cold clothes and to support the autumn.
Industry insiders said that the LED's spring began. However, there are too many hungry wolves. This piece of cake is not in the pocket of small companies, in the hands of big companies. Just as cakes for energy-saving lamps are not in the mouth of tiny companies, it's time to change ideas. Those companies without technology left their spring, and the spring of powerful LED companies has only just begun. Even if winter comes, can spring be far behind?
Liu Jun, senior lighting industry expert and Guangya Network Sales Director, analyzed that: At present, it is an era when economic changes have become a norm and business differentiation has become even smaller. For LED lighting companies, they must be prepared to deal with risks and pressure at any time. Preparation. The LED industry is also inseparable from a large economic environment. The reality of the European debt crisis in 2011, the decline in global LED backlight demand, low-cost LED lighting construction, blind capital overheated investment, and weak end-market digestion capability are now in the eyes. Competition and shuffling have become the norm. When some companies cannot resist the pressure to begin to collapse or the market shrinks, they are described as "industry winter." Personally think that the so-called industry winter is a bit "terrible."
First, from the perspective of the environment, export-oriented LED lighting companies have experienced slow or negative growth. However, from the perspective of global energy conservation and emission reduction, the terminal market needs LED lighting. Still in an overall upward trend;
Secondly, from the perspective of China's domestic market, the central and local governments at all levels have relatively high policy support for green energy-saving light sources and started to implement the financial support level. However, this is indeed the reason for the low barriers to entry, especially for multiple LEDs. Lighting applications companies still take the form of workshops to disrupt the market's price system;
Third: China's overall urbanization ratio is currently around 45% (estimate), and it is expected to reach 60% by 2020, but there is still a big gap with 80% in developed countries. It can be predicted that with urbanization As the process continues and accelerates, the demand for LED lighting (indoor, outdoor, etc.) will continue to increase.
Fourth: The quality of LED industry employees is generally higher than the traditional lighting lighting companies, resulting in relatively fierce competition in the high-end market. Such as 1, cross-industry capital, such as home appliances, automobiles and elevators and other relatively mature industries; 2, there is sufficient capital strength outside the industry or in Taiwan and other places relatively high-quality LED experience; 3, at least at the beginning of the high LED The coat of technology, investors are not so easily å¿½æ‚ .
Fifth: LED light efficiency still maintains an annual growth of 20%-30%, the price of lamps and lanterns still maintains a downward trend of 20%-30%, the cost performance of LED lamps will become higher and higher, and the application in some fields can be completely replaced. Incandescent, fluorescent, and even light sources such as HID and ceramic metal halide lamps. It can be said that the maturity of technology and the trend of declining market prices will win more soil for LED lighting.
Therefore, "born in agony and died in peace." The so-called “industry winter†is a normal market behavior. For LED companies that are practically industrialized, it is feasible to survive the current market downturn as long as they are well-trained, maintain timely feedback on market information, and fund their health.
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