According to reports, Cheetah Mobile announced that it will launch its own-brand smart speakers next year. It is reported that Cheetah Mobile will make every effort to attack the artificial intelligence market in 2018, and its strategic development focus will also extend from software programs to hardware products, and will continue to launch robotic arms, robots and other products.
"AI will not be an independent industry, it must be a combination of technology and products," said Fu Sheng, CEO of Cheetah Mobile. The company has 600 million monthly active users, which is the basis for the development of mobile AI strategy.
The arena of smart speakers
In the smart era, the most popular products in the smart home field are smart speakers. The “four kings†of overseas smart speakers, Amazon Echo, Google Home, Microsoft Invoke, and Apple’s HomePod, are already in place. In China, the Dingdong speakers under JD.com are already in place. Released to the second generation, Ali’s Tmall Elf, Xiaomi’s Xiaoai classmate, and even Baidu, which has not been involved in hardware products, recently released raven H smart speakers through its Raven Technology at the Baidu World Conference. Founder and CEO Robin Li and COO Lu Qi personally stand for it. Not to mention some small-brand speaker products, as far as the reporter knows, there are no fewer than 40 manufacturers.
At present, in the strategy of most manufacturers, smart speakers are regarded as the control center of smart homes. Speakers + intelligent voice interaction system + content + Internet services form a complete set of closed-loop services. Based on this strategic concept, products such as Dingdong speakers and Xiaomi speakers focus on smart home control centers, combining back-end service capabilities to occupy the home entrance; while the Xiaoya speakers similar to Himalayas are mainly new products that are provided and displayed through speakers. Channels, giving people one more choice for entertainment and enjoyment.
Breakthrough Road
The giants led by BAT and JD.com are at the top of the industry chain and have a lot of resources. They all try to launch smart speaker products to occupy the interactive portal of the family. They all hope to build their own-dominated ecology through speakers, so as to control the huge data value on the platform. In addition, they deployed smart speakers to find future interactive portals to carry their advantages in e-commerce, services, and content. Small and medium entrepreneurs specialize in skills, provide technical or hardware support, and seize opportunities.
Unlike Chinese giants such as Baidu, Alibaba, and Tencent, which have a large number of artificial intelligence research teams, and unlike start-ups, the development of Cheetah Mobile also has its own unique features. In the field of smart speakers, the development of Cheetah Mobile and its investment in new innovations The company "Orion Star" is closely related. Although they seem to have entered an unfamiliar field, they have completed the initial exploration of the market, because there are currently two smart speakers on the market in China: Himalayan Xiaoya speakers, Xiaomi smart speakers-Xiaoaii’s "voice interaction" technology, In fact, they all come from the Orion Starry Sky. From this perspective, Cheetah's strategic play is very similar to Baidu.
"The biggest difference is that we know how to combine technology with products to make a good user experience." Quan Jing, general manager of Cheetah Mobile's global market, said that the two elements for the development of artificial intelligence are algorithms and data. At present, there are many algorithmic technologies. Open source, so the decisive point is how to accumulate user data.
For example, Baidu has an open system in speech recognition and is good at platform operations, but Cheetah’s approach is to start from the user experience. From the warmth of the sound of the speaker to the way of receiving and answering the wake-up speaker, it has been adjusted many times . Even when users are playing music at a higher volume, how to accept voice commands requires a lot of integration, and this is their development advantage, and users can understand users through users. This is basically consistent with the Xiaoya speakers that reporters have experienced. The response sound of smart speakers makes people feel very comfortable, and the speed and accuracy are quite satisfactory.
Behind the enthusiasm of smart speakers is the competition for the home interactive entrance. Relying on their own advantages, many players made moves one after another to form different "games". However, their goals are different. Internet giants are to build the future ecology and continue their dominant position in content and services; content operators lay out future entrances in advance and take the initiative to control traffic distribution. However, this market is still in the stage of barbaric growth. Although a large number of players have entered the market, there is still a lack of outstanding products. The market opportunities are still vast. You may wish to "let the bullets fly for a while."
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