According to media reports, LG Display, a subsidiary of South Korea's LG, plans to invest a total of nearly 8.5 billion US dollars in the next three years to develop
OLED technology. Market analysis believes that LG's aggressive entry into OLEDs will help the company to take the lead in competition and on the other hand to further consolidate and strengthen its supply relationship with Apple.
According to reports, LG Display plans to invest at least 10 trillion won (about 8.47 billion US dollars) in the development of OLEDs by 2018, not only for large-size OLED TV screens, but also for small sizes for wearable devices. screen. In addition, LG Display plans to use OLED screens in signs and cars.
LG is currently the world's largest manufacturer of liquid crystal displays, but due to high manufacturing costs, and the fierce competition from Chinese companies and the slowdown in consumer electronics demand, the world's major OLED companies, including LG, are generally holding new product development. Be cautious. In May last year, there were reports that South Korea’s other electronics giant, Samsung [microblogging] Electronics, would abandon plans to produce next-generation O- LED displays . Another Japanese color TV giant Sony also said that it will stop producing OLED TVs and shift its focus to 4K TVs.
The reason for LG Electronics' massive investment in OLED technology is that market analysis generally believes that it is related to Apple's expectation of using OLED screens for large-screen products such as mobile phones. LG is Apple's main LCD screen supplier, supplying panels for its tablet and other products. At present, Apple Watch is the only product that uses LG's OLED screen. The price is the main obstacle that hinders Apple's large-scale application of OLED screen. However, the market predicts that with the improvement of technology and the decline of prices, Apple may apply OLEDs to products such as mobile phones and tablets in the future.
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