First, the business trip
1. Ways of visiting
The dealers' enthusiasm for this year's Light Expo is not diminished, their participation is high, and they are mostly repeat customers. According to the survey, the dealers mainly came to the ancient town by means of self-participation, and also came at the invitation of the manufacturer and the ancient town government. Merchants from Yinchuan and Harbin have come to the group to make it more convenient for the merchants. It saves time and effort, does not have to worry about communication and accommodation, and can focus on product inspection and business negotiation. Harbin Guanghui Lighting and Provincial Lighting Association organized the Longjiang Lighting Lighting Group to participate in the Light Fair. According to Zhao Guanghui, Chairman of Guanghui Lighting, their lighting and lighting associations had communicated and contacted Guzhen Enterprises and Associations. And make the itinerary, such as group purchase of airline tickets, scheduled to take the bus to the ancient town, book a hotel and other work, which will greatly reduce the burden of the group business.
2, time schedule
The dealers stayed in the ancient town for a short period of time, up to fifteen days long, which is related to the distance between the location of the business and the ancient town. Businesses close to the ancient town are convenient because of convenient transportation. Considering the time cost and the cost of accommodation, the time spent in the ancient town will not be too long. In addition, the sales season in October is the daily work of some merchants. The arrangement is close, and it is necessary to see the business situation at that time. The randomness of this part of the dealers participating in the Expo is relatively strong. According to the merchants who are going to visit the Light Fair in Guangzhou and Shenzhen, they will stay in the ancient town for 1-3 days. It is more common for Shunde merchants to prepare for the round trip on the same day. Dealers in areas far from the ancient town will stay for a long time. For example, distributors in Shaanxi said that the metropolis stayed in the ancient town for about a week, and the dealers in Yinchuan stayed for 5-7 days.
Second, focus
1, new lighting products
During the Expo, finding brands and finding products is the focus of dealers. Most merchants will look for new products as the primary goal of the Fair. After a period of stagnation, the company will also display the new products in the face of the industry's peak season, and the convening of the Expo will give the company an appropriate time. During the exhibition, exhibitors will show their new technologies, new brands and new products, so that the merchants will be spoiled for their eyes. It will also stimulate the increasingly hot commercial people to look forward to the new products of the company. Most merchants said that they saw Satisfied with the product will start immediately.
2, factory inspection
Only knowing ourselves and knowing each other can better grasp the initiative, but the manufacturers are far from the dealers, and the information transmission is inconvenient. This creates a barrier between the manufacturers. Therefore, visiting the cooperative manufacturers is a must for most businesses. Coupled with the wave of lighting companies, the wave of newcomers emerges, these emerging companies are waiting for the valuation and evaluation of the business and the market, businesses are also eager to join hands with these young and dynamic companies. To understand and conduct on-the-spot investigations of local enterprises, this is an effective way to master the information of the company. It can evaluate the scale, production strength and operation status of the company. It is intended to cooperate with potential new brands and new manufacturers. Take the opportunity to participate in the light fair to communicate and inspect the manufacturers.
3, the development trend of lamps
Lamp manufacturers are leading the industry trend, what styles of lamps will be popular, and what kind of lamp technology will lead the way, these are closely related to the dealer's own business. According to some dealers, they hope to understand the development trend of the lamps in this fair to make future business plans. In the exhibition, the merchants can see the clues from the products and communication ideas displayed by the manufacturers and make their own judgments.
4, marketing model
How can we improve our performance and how can we improve our management? Dealers often ask themselves this way, which is also a common obstacle in their development. Dealers are eager to improve their business capabilities, break through the business bottlenecks, reform the marketing model, and exchange information and exchange ideas during the Expo, accept the marketing concept of manufacturers and other dealers to seek answers.
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