[Text|Yue Mengdi] From the enhancement of LED device packaging technology to the development of optical lens, and then to the launch of LED outdoor light, the current strategic layout of Shenzhen Liyang Optoelectronics Co., Ltd. after the share reform is clear: through LED device packaging and LED lighting The market will force the company to improve the Liyang Optoelectronics industry chain and drive the company as a whole to a new level.
In early May, Liyang Optoelectronics moved into a new factory building of 12,000 square meters, which is similar to the front desk of the Internet company, and does not see traces of manufacturing tradition. The company's lighting facilities are all provided by their own light source, the warmth of the color, and the traditional office cold light environment.
"In terms of LED device packaging, we now mainly produce medium and high power SMD, COB and high power integrated series," Yang Xiaojun, vice president of Liyang Optoelectronics Manufacturing, told "High-tech LED", in which COB has 12 production lines.
COB is undoubtedly the mainstream form of LED packaging at present. Domestic COB is the main product, and Yang Xiaojun is full of confidence in COB products of his company, with a color rendering index of 90~95 and high luminous efficiency of 120lm/w or above. Through LM-80 certification, perfect quality control and quality service are available to the market.
At present, the new industrial park has a modern production plant and a 10,000-level quiet clean room. The production capacity of SMD 2835/3030 patch reaches 100 KK/month, the monthly production capacity of COB is about 1 million pieces, and the monthly production capacity of integrated light source reaches 400,000 pieces, according to Yang Xiaojun. In the second half of the year, each series of products will increase by 20% in existing production capacity.
In terms of LED outdoor lighting, the current average production capacity of LED modules is 12,000 PCS, and the whole lamp is more than 3,000. The outdoor lighting has achieved the highest level in the industry in terms of overall lighting efficiency, reaching 170 LM/W, and the price is also very competitive. Under the phenomenon of public opinion, what is hidden is the strict control of the cost of Liyang Optoelectronics. Liyang Optoelectronics Co., Ltd. has independently developed and produced various components such as light source and lens, which reduces the procurement of components such as lamp beads, lenses and heat dissipation, and virtually reduces the cost.
From the enhancement of LED device packaging technology to the development of optical lenses, and to the current layout of the whole lamp, the plan for the perfect industrial chain of Liyang Optoelectronics has gradually taken shape.
At this year's Guangya Exhibition, Liyang Optoelectronics exhibited its “Smart Street Light System†jointly developed by the Chinese Academy of Sciences to ensure the real-time detection of street lights and inform relevant personnel to respond to emergencies. Furthermore, the system also has a special light sensor for detecting urban light. It is planned to connect to the lights and other ports that are closely related to life, such as Wi-Fi and PM2.5 detectors.
In fact, in terms of volume, Liyang Optoelectronics is not large, but its positioning is very clear. High quality and high service are the most powerful weapons for them to face market competition. “We are truly a company with independent research and development and innovation capabilities. At present, we have obtained a number of national invention patents and more than 30 utility model patents,†Yang Xiaojun said. “Liyang can provide customers with cost-effective and customized products. And create maximum value for customers."
At present, the main battlefield of Liyang Optoelectronics LED device packaging products is in China, while outdoor lighting products have opened up overseas markets.
Yang Xiaojun said that in the European market, the requirements for products are higher. Due to the nuances of eyeball composition, Europeans and Americans have higher requirements for indexing. Relatively, the color temperature requirements are not as high as domestic ones. Based on the domestic market, we will vigorously expand overseas markets, accelerate the promotion of the “LEPOWER†brand to a new level through more marketing actions, and remain at the forefront of the industry in the segmented brand market. It is the company's current vision for the lighting market.
Dr. Zhang Xiaofei, Chairman of Gaogong LED, listed the gold for LED development in 2015~2017 for three years. Now 2015 has passed halfway. The growth rate of the industry is far less than that of the same period of last year. However, Liyang Optoelectronics does not care too much about the future. With independent research and development teams such as optics, heat dissipation and light source, they have clear ideas on market classification and product planning.
“In the future, we will deepen the development of regions and markets, expand existing sales teams, and complement professional industry elites.†Yang Xiaojun emphasized that increasing R&D investment and vigorously developing products with core technology and market competitiveness are the most important factors for survival and development. Guarantee.
The development of the LED industry to the present, the brand is standing, the SMEs are struggling. Liyang Optoelectronics will use its own R&D team to combine the industry leading advantages in the field of high-power packaging, deepen the channel layout of downstream applications, and accelerate the brand to a new level.
In early May, Liyang Optoelectronics moved into a new factory building of 12,000 square meters, which is similar to the front desk of the Internet company, and does not see traces of manufacturing tradition. The company's lighting facilities are all provided by their own light source, the warmth of the color, and the traditional office cold light environment.
Company front desk
"In terms of LED device packaging, we now mainly produce medium and high power SMD, COB and high power integrated series," Yang Xiaojun, vice president of Liyang Optoelectronics Manufacturing, told "High-tech LED", in which COB has 12 production lines.
COB is undoubtedly the mainstream form of LED packaging at present. Domestic COB is the main product, and Yang Xiaojun is full of confidence in COB products of his company, with a color rendering index of 90~95 and high luminous efficiency of 120lm/w or above. Through LM-80 certification, perfect quality control and quality service are available to the market.
Vice President of Manufacturing Yang Xiaojun
At present, the new industrial park has a modern production plant and a 10,000-level quiet clean room. The production capacity of SMD 2835/3030 patch reaches 100 KK/month, the monthly production capacity of COB is about 1 million pieces, and the monthly production capacity of integrated light source reaches 400,000 pieces, according to Yang Xiaojun. In the second half of the year, each series of products will increase by 20% in existing production capacity.
Production workshop
In terms of LED outdoor lighting, the current average production capacity of LED modules is 12,000 PCS, and the whole lamp is more than 3,000. The outdoor lighting has achieved the highest level in the industry in terms of overall lighting efficiency, reaching 170 LM/W, and the price is also very competitive. Under the phenomenon of public opinion, what is hidden is the strict control of the cost of Liyang Optoelectronics. Liyang Optoelectronics Co., Ltd. has independently developed and produced various components such as light source and lens, which reduces the procurement of components such as lamp beads, lenses and heat dissipation, and virtually reduces the cost.
From the enhancement of LED device packaging technology to the development of optical lenses, and to the current layout of the whole lamp, the plan for the perfect industrial chain of Liyang Optoelectronics has gradually taken shape.
At this year's Guangya Exhibition, Liyang Optoelectronics exhibited its “Smart Street Light System†jointly developed by the Chinese Academy of Sciences to ensure the real-time detection of street lights and inform relevant personnel to respond to emergencies. Furthermore, the system also has a special light sensor for detecting urban light. It is planned to connect to the lights and other ports that are closely related to life, such as Wi-Fi and PM2.5 detectors.
In fact, in terms of volume, Liyang Optoelectronics is not large, but its positioning is very clear. High quality and high service are the most powerful weapons for them to face market competition. “We are truly a company with independent research and development and innovation capabilities. At present, we have obtained a number of national invention patents and more than 30 utility model patents,†Yang Xiaojun said. “Liyang can provide customers with cost-effective and customized products. And create maximum value for customers."
Company panorama
At present, the main battlefield of Liyang Optoelectronics LED device packaging products is in China, while outdoor lighting products have opened up overseas markets.
Yang Xiaojun said that in the European market, the requirements for products are higher. Due to the nuances of eyeball composition, Europeans and Americans have higher requirements for indexing. Relatively, the color temperature requirements are not as high as domestic ones. Based on the domestic market, we will vigorously expand overseas markets, accelerate the promotion of the “LEPOWER†brand to a new level through more marketing actions, and remain at the forefront of the industry in the segmented brand market. It is the company's current vision for the lighting market.
Dr. Zhang Xiaofei, Chairman of Gaogong LED, listed the gold for LED development in 2015~2017 for three years. Now 2015 has passed halfway. The growth rate of the industry is far less than that of the same period of last year. However, Liyang Optoelectronics does not care too much about the future. With independent research and development teams such as optics, heat dissipation and light source, they have clear ideas on market classification and product planning.
“In the future, we will deepen the development of regions and markets, expand existing sales teams, and complement professional industry elites.†Yang Xiaojun emphasized that increasing R&D investment and vigorously developing products with core technology and market competitiveness are the most important factors for survival and development. Guarantee.
The development of the LED industry to the present, the brand is standing, the SMEs are struggling. Liyang Optoelectronics will use its own R&D team to combine the industry leading advantages in the field of high-power packaging, deepen the channel layout of downstream applications, and accelerate the brand to a new level.
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