Marketing Director of Content Electronics: We focus on LED drive innovation

Electronic Fans News: On January 16, 2013, Beijing time, at the 2nd "Industry and Technology Trends Media Seminar" hosted by Evis, Mr. Lance Zheng, Marvell Green Technology Product Marketing Director, shared how Marvell relied on innovation The intelligent lighting control technology and solutions came to the top in the field of LED drive electronics, and played its role in promoting the popularity of LED lighting.

Mr. Lance Zheng, Marvell Green Technology Product Technology Marketing Director
Mr. Lance Zheng, Marvell Green Technology Product Technology Marketing Director

Lance talked about the theme of "what is the innovation of LED driver" from three aspects. First, it analyzed the LED lighting market and the trend of LED driver technology; then it proposed how to innovate to promote the popularity of LED lighting; and finally described Marvell What role do they play in commercial lighting and the sharing of specific solutions.

New trends in LED lighting Marvell's new opportunities

Regarding the trend of LED lighting, he talked about it in two parts: one is indoor lighting. He believes that the overall LED lighting cost has dropped significantly last year, and pointed out that this is good news, so he concluded that this year is a very critical year for LED lighting. Next year and the following year is a stage of explosive growth; based on this, Marvell introduced a set of schemes that dimming and non-dimming driving costs are 20% less; the second is commercial lighting, all of his lighting from Walmart supermarkets in the United States Changing to dimmable makes it clear that the popularization of this industry is accelerating, and shows that the control technology in LED lighting is very important. So far, there is only one standard for a technology called data dimming control interface. Such technology was 10 years ago. Since its invention in Europe, it is now popularizing and is shifting from Europe to Asia; Marvell also launched the first auto-dimming chip last year. The effect is very good. All mainstream lighting companies have either mass production or are preparing for mass production. .

Lance recounted the theme of "What is the innovation of LED driver" from three aspects

Lance recounted the theme of "What is the innovation of LED driver" from three aspects

In terms of driving electronic innovation, Lance believes that the issue of innovation should be addressed from the three most important aspects that people generally pay attention to: cost, compatibility, and willingness.

In the above three aspects, he believes that the biggest problem is that the cost of LED and driving is quite high, the price has remained high, and it is maintained at about 2-3 US dollars, which is a big challenge for LED; for the volume, everyone Seeing that this light bulb is very small, it is very difficult to put the LED driver electronics into it. The LED consumption in Japan is very large. The most popular light bulb is E-17, which is very small.


There is also compatibility with existing lighting architectures. The most important thing here is the dimmer. If you want to keep it working, you need to provide current. And there is no standard when cutting the dimmer, there are very deep, very shallow, some of the first cycle and the second cycle are different, which causes a problem: when you put the LED driver electronics into the bulb , Because it is a switching power supply, it is difficult to be compatible. Lance mentioned that consumer expectations are high. An incandescent lamp may be worth US $ 1, and an LED bulb is US $ 10, so consumer expectations are of course high; Marvell ’s driving scheme can adjust the color, and this additional aspect can be provided to consumers It makes consumers feel worthwhile. Therefore, LED drive electronics is the most important role in the popularization of the entire LED lighting business.

This creates a problem: when you put the LED driver electronics in the bulb, because it is a switching power supply

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