Meizu layoffs thousands of people only for listing?

"For two months, the surrounding area has been filled with a sloppy atmosphere of layoffs. Everyone is worried that they will be the ones who are going this wave. This is even more uncomfortable than last year's lightning layoffs." Wang Qing (a pseudonym) is Zhuhai. An employee of Meizu Company, who has been in Zhuhai for four years, has already regarded Meizu as her own home, but since this year, the family has changed.

On March 27, some media quoted Meizu insiders as saying that Meizu was in the process of a new round of layoffs. Unlike the Meizu “high-profile” statement that layoffs were not more than 5% at the beginning of 2016, the layoffs were quite low-key, but larger.

The official Meizu spokesperson confirmed the information on layoffs for the First Financial Reporter and said that "This year, Meizu does have a 10% layoff plan, but similar to last year, it is a normal flow of people." However, according to many insiders, this The layoffs involved multiple departments and belonged to “all-person” layoffs.

"Maybe more than 10%, the hard work indicators issued by the personnel department should be completed before the 31st of this month, almost every department involved, the number of layoffs is estimated to be more than 1,000 by the end of the month." Wang Qing told reporters that these days everyone All the "abnormal anxiety", still working today, may leave the quilt away tomorrow.

It can be seen that in the context of the slowdown in the growth of the smartphone industry, many mobile phone manufacturers have entered an adjustment period since last year. Counterpoint research director Yan Zhanmeng told reporters that the Meizu adjustment to the domestic market is largely due to the consideration of profits, streamlining personnel, and preparing to move into the mid-to-high-end market.

"Meizu last year except for Charm Blue, there are few star models that can be called, and if you want to go public, the base year can not be lost. Meizu must have profit data at the time." Dean Sun Yanxi told reporters.

In an internal meeting of Meizu, Huang Zhang once said: "I don't come to the company, but when Meizu has a major crisis, I will definitely appear. If Meizu is not there, then I don't want to be there.

In the eyes of employees, Mei Zhang founder Huang Zhang did not say anything.

On February 10 this year, Huang Zhang announced his return through Weibo, saying that “will re-enter the mountain to create a dream machine to meet the 15th anniversary of Meizu.” According to insiders, this year’s Huang Zhang’s investment in products can be said to have paid 120%. energy. But for Meizu at this time, the appearance of Huang Zhang may not prevent the second layoffs from coming.

"Now it is black March, whether it is cut or left, everyone's mood is not very good." Wang Qing told reporters that from the beginning of the year, Meizu's personnel department began to inform "need to optimize redundant personnel. ", and this optimization is more like "allocated indicators", there is no rationality. "For example, a certain group must complete layoffs before the 31st, but for department managers, it is not appropriate to write a list of layoffs. It is painful to make decisions."

Employees seem to focus on the personnel department. Some people commented that "this is an assessment without performance standards. Some people say that since layoffs are being made, why are there still a lot of recruitment in the past two years?

In 2015, Meizu’s sales increased by 350%, and the staff size also increased to nearly four or five thousand. In mid-2014, Meizu announced its corporate strategy of “seeing sales as the first goal”. Earlier, Huang Zhang’s pursuit of this company was “small and beautiful”. To “do the mobile phone in my heart and sell it to the people I like” is not to serve the mass market.

For the strategic shift, Mei Yongxiang, the president of Meizu, said that from the previous profit priority, it became the sales priority, so that (making the mobile phone) become the mobile Internet portal. Therefore, it can be seen that in the past two years, Meizu has become the most popular manufacturer in the mobile phone circle, and the product models are complicated.

However, from the current market performance, the transformation of Meizu may not be successful.

Yan Zhanmeng told reporters that the overall sales of Meizu mobile phones last year was between 22 million and 23 million, but some Meizu employees said that the actual sales of Meizu mobile phones in 2016 was 1990 million. If the charm blue series is not included, the sales volume is not To 3 million. In the investment manual of Tianyin Holdings, Meizu Technology's revenue in the first half of 2016 was 7 billion yuan, and the net loss was 304 million yuan.

The lack of star products also makes the dealer's life not too good. A Shenzhen dealer who has been operating the Meizu product line for many years told reporters that the overall sales volume is not ideal, but he understands the layoffs of Meizu. "I want to leave people who want to do something, not so-called professional people who are cheap."

"This Meizu personnel adjustment compensation plan is reasonable and legal." Meizu spokesman told the first financial reporter.

Wang Qing told reporters that the compensation plan is N+1, and N is the working life of employees in Meizu.

"Now the adjustment has been basically completed. The compensation, talks and communication work between the company and the departing employees are basically completed. The compensation is carried out in accordance with the labor law standards. Some employees may be emotionally a bit extreme. It is actually a relatively normal process." Meizu is responsible In an interview with the media, people stressed that the adjustment of manpower is mainly based on the saturation of the human structure and the adjustment made from the perspective of controlling human resource costs. In the process, new school recruits and social recruitment quotas are also being added.

There are also news that Meizu is ready to go public, and there are new assessment indicators in terms of human resource costs, product sales, and market input.

In fact, when Meizu introduced Alibaba as a strategic investor in 2015, it already had plans to land in the capital market. Huang Zhang once shouted the goal of “stable growth, profit creation, and advancement to IPO”.

"Meizu wants to achieve sales targets is not difficult, but to achieve profit growth, it is not easy for current mobile phone manufacturers." Sun Yanxi told reporters that the hard indicator of listing is that the base year can not lose money, Meizu's financial profit requirements in 2017 will be better than in previous years. Must be high.

According to the decision of the China Securities Regulatory Commission at the end of 2015 [Order No. 123] on the revision of the “IPO and the GEM Listing Management Measures”, companies listed on the GEM must meet the following conditions in terms of profit data: “Continuous profit in the last two years” In the past two years, the net profit has accumulated not less than 10 million yuan; or the profit in the most recent year, the operating income in the most recent year is not less than 50 million yuan. The net profit is calculated based on the depreciation before and after the non-recurring profit and loss. ”

The listing requirements for A shares are even higher.

“Meizu achieved profitability in 2016.” Meizu spokesperson stressed to reporters.

However, the market competition of smart phones is extremely fierce. The dividend from the replacement of functional machines to smart phones has almost disappeared. The growth of e-commerce has entered a bottleneck period, and the OV combination of offline channels is firmly occupied. At this time, how long is the window of opportunity for Meizu? ?

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