OFweek smart home network news came from behind the micro-whale technology, recent moves frequently, a VR live concert of Faye Wong concert, triggered nearly 100,000 people paid viewing, is a very successful business exploration. In addition to the VR live broadcast of Super League this year, the micro-whale is to force the line down.
Smart home area "black and white"
At the AWE China Home Appliances & Consumer Electronics Expo site recently, CEO Li Huaiyu of Microwhale Technology Co., Ltd. announced that it has reached a cooperation with Midea Smart Home, which will give full play to their respective advantages in the areas of users, technology, resources, channels, marketing, etc., to create smart homes. Ecological circle.
For a long time, the advantages and competitive characteristics of “black power†and “white power†in the field of traditional home appliances have been clearly defined. The “black power†has a fast iteration speed and the market operates at a fast pace; while the “white power†product has a large scale and has obvious advantages in its own channels. When many "black power" start-up brands were involved in the "white power" field, they ignored the scale and value of the channels, which led to their "acclimatization".
In order to avoid such situations, the microwhales choose to cooperate with the United States with strong channels and product scales in the layout of smart homes. As the only Internet TV brand with the cooperation of smart homes in the United States, micro whale television will become the control center of the US smart home, using TV this family's "largest screen" controls home products.
For example, if a user installs a smart air conditioner in the baby room at home or uses a smart home security suite, the future will be able to check the status of the door or room through the TV screen of the micro whale to ensure the safety of the family and children.
Talking about this cooperation, Li Huaiyu said that “letting the Internet into the home is the beginning of smart hardware for micro-whales. Smart hardware makes our daily life more convenient and humane. We have focused on the convenience and human experience upgrade from the beginning. Investment and R&D."
Depth of content to channel
Two years ago, when Microwhal Technology was founded, Li Ruigang, the head of the Chinese Culture Industry Fund (CMC), was the chief editor of New Weekly, the chief content officer of the Chinese Culture Industry Fund, and Xinhua City, the former CEO of Shanghai Media Group, and Li Huaiyu, the former CEO of Shanghai Media Group. The combination was hailed as "the strongest lineup" of Internet TV in the industry.
Backed by the Chinese cultural industry fund, the micro-whale started with its own content gene. In terms of movies, Time Warner and Oriental Dream Factory are available; TVB has TVB; variety shows include “Chinese New Song†and Star Media, as well as the IP of B stations and Guevara.
The rich content resources plus the blessing of the Internet license made Li Ruigang's multi-point layout in the early years through the output of micro-whale Internet TV.
At the beginning of the 2015 release of the micro-whale TV, Li Ruigang said in an interview that micro-whale TV is a very typical layout of Chinese culture in operation, and that micro-whales will become a platform-based and ecological system that will be integrated with Chinese culture. The investment business in other fields formed a synergy, and the layout of the previous content was opened up.
For content output, Li Huaiyu, the current CEO of MicroWhale Technologies, stated that he will continue to gain insights into user needs and experiences. “The taste and pursuit of the young people today are obviously different from those of the previous generation.†He often found himself in the documentary film “I am repairing artifacts in the Forbidden City†and he invested in a big movie of the same name. He stood after 00.
In addition to taking advantage of the situation and making good use of its own content resources, micro-whales are also gradually making their way into homemade content. In addition to participating in the production of "My Museum of Cultural Relics in the Forbidden City," the production of a "fans friends circle" and other popular network outside the general, as the main creative team, micro-whale produced a joint production of the VR documentary "Polar" and won the international awards.
Given that current VR technology is difficult to capture high-quality content, live streaming has become an outlet for MicroWhale's own content. The Faye Wong concert at the beginning of the year gave the whales a good reputation. At the same time, they also handed in transcripts that satisfied the industry. Nearly 100,000 people watched the live broadcast through the micro-whale APP for 30 yuan. Nearly 3 million of the income made this live broadcast the highest-income VR broadcast.
With the former experience, the microwhales will continue to build their own advantages in content. Li Huaiyu disclosed in an interview that the micro-whales will be VR live on Super League football this year. Through the combination of VR technology and social technology, the audience can come to the scene, and at the same time, they can interact with friends on the Internet through the voice barrage.
The contents of the major Internet TV vendors competed and the micro-whales began to make efforts to channel.
In addition to the aforementioned cooperation arrangement with Midea, the Micro Whale opened the "10,000 Retail Experience Store" program this year. The goal is to open 10,000 stores nationwide during the year to increase its share of the Internet TV and even smart TV market.
Compared with traditional TV brands, the advantage of MicroWhale's Internet TV is that it cuts off the middle links of sales, saves channel costs through e-commerce and direct sales, and allows their products to be lower in quality than traditional TV brands. The price is sold to users.
In order to seek further breakthroughs in sales volume, Microwhale TV is also striving to expand its market in third-tier cities and below. Since the first half of 2016, Li Huaiyu spent a year to conduct on-the-spot investigations in third- and fourth-tier cities and started to build sales channels. He said that "the consumption of the areas under the third-line upgrade is very rapid, and their recognition and acceptance of Internet TV has increased." At present, micro-whales basically cover more than 90% of the more than 3,000 counties.
In Li Huaiyu's view, self-built channels are on the one hand to increase sales, and on the other hand, to prepare for consumption upgrades. “With the trend of upgrading consumption, consumers must experience good or bad products. The establishment of self-owned channels will be an important platform for enhancing user experience. Consumers will tend to be more inclined when the current price of micro-whales is online and offline. Offline experience."
With the understanding and focus on home entertainment, the sales volume of the micro whale doubled over the previous year was 160,000 units, with sales exceeding 200 million and leading the Internet TV industry. Just as Li Huaiyu summed it up on “AWEâ€, the micro-whale does not rely on hype, topics, or blindly follow the trend. Instead, it fully respects business logic and depends on product sales, gradually creating an Internet TV empire in which countless individuals gather.
In 2008,a new industrial park of Liandajin was built in Daya Bay National Economic Development Zone,huizhou with CNY120 million.The Park covers an area of 20000 square meters including 12000 square meters of manufacturing plant,The employees has been up to 1000 and the output has been 60000 square meters per month.
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