Abstract : AR and MR allow brands to reach consumers in new and exciting ways!
We have lived in mixed reality, and some of the things we see in human eyes are now being shown to us by technology. Just as virtual reality (VR) opens up a whole new world of opportunities, allowing brands to reach consumers in new and exciting ways, as well as mixed reality (MR) and augmented reality (AR). By 2022, the US MR and AR markets are expected to reach $80 billion.
From allowing consumers to watch 3D products to preview how these products will be unveiled in their homes, MR and AR offer unprecedented opportunities to interact with viewers and customers in truly innovative ways.
Although MR and AR are slightly different, the interaction between MR and digital objects is associated with real-world objects, while the alpha-character in AR does not respond or interact with objects in the real world, both of which require the brand to own DNA has a firm understanding.
As these immersive realities have the power to enhance consumers' perceptions and experiences of the material world around them, brands must first be keenly aware of how they perceive and experience the world. With this awareness, brands can harness this new technology in a true sense of identity and voice, and ultimately create content that inspires, communicates, and builds the brand's love.
In order to ultimately succeed in hybrid and augmented reality, the brand issues we need to consider are listed as four points:
First understand the core values ​​that make up your brand's unique identity. Understanding the brand's unique identity will guide you in deciding how to influence how consumers perceive blending and augment the real world. In a recent Oath study, they mapped the factors that drive brand love, with 14% of consumers looking to see consumers by using brands with the same values.
Whether your brand's core values ​​revolve around communities around the world or make people feel good about themselves, you must work hard to discover what makes you different and build your experience from there.
Come again, simple is your friend, especially when starting with MR. What is the most important point you want to share with consumers? Narrow down and focus on the big things that your brand sees different and show it to the world. Don't try to do too much at once, take the time to put the most important advantages in the most important position.
Then you need to know in essence what problems you can help consumers solve. Once you know the problem you want to solve, try to create a solution that is easily digested by the consumer. IKEA is such a perfect example. The company found a problem. Customers want to see what their furniture would look like before buying furniture. For this reason, it came out with a solution. IKEA created an AR app that lets You can place your own furniture in real life.
The last is to provide a mixed reality experience that represents both the brand's unique products and the consumer's perception of the world.
Getting consumers to wear headphones or download apps on the go is still considered to be problematic. It's important to make sure that the experience you give them is meaningful, useful, or easy to solve. For example, L'Oreal, he launched an AR app called "Style My Hair," where users can try out a variety of hairstyles and colors before going to the salon. This app helped solve a real problem.
As MR and AR continue to become more prevalent, brands will be able to offer consumers a thrilling, unexpected new way to view the surroundings. Following these tips will help ensure your success in MR and AR, and the sooner you get better in technology, your brand will stay ahead of the competition.
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