NXP: New Moore's Law stimulates innovative ideas
Most car owners will face such a problem-how to make their car park or go in and out easily in a parking lot or a crowded place. Although there is a reversing radar or video surveillance device, this problem does not seem to be complete. Solved, because the driver did not intuitively "see" the movement of the car, but now this problem is expected to be completely solved, "by installing four cameras on the front, back, left, and right of the car, and then using a special algorithm to connect the four cameras The obtained image is synthesized into a 3D image, and the driver is like looking down at his car in the air. "At the" Innovation Day "event of NXP Greater China on September 23, NXP Semiconductors Automotive Electronics Division Greater China District Sales and Marketing Director Ouyang Xu introduced this NXP ’s latest three-dimensional parking system solution. This solution not only reflects the sophisticated new technology, but also its innovative ideas do inspire many automotive electronics manufacturers. .
I. Innovative ideas brought out by New Moore's Law The theme of this "Innovation Day" event is "Make life faster and better!" For this, NXP Semiconductors Multimarket Semiconductor Business Unit Greater China Senior Marketing Director Mei Runping explained: "Recalling the development history of semiconductor microelectronics for more than 50 years, under the guidance of Moore's Law, the IC industry basically follows the business-driven development model, that is, the model of continuous one-sided pursuit of high performance." For example, Figure 2 shows The number of transistors on microprocessors has skyrocketed from about 4,000 in the 1970s to the current 1 billion level. "According to our observation, this business-driven model has been replaced by new business models, such as user-driven and social-driven type."
"User-driven is to meet the personalized needs of users in infotainment and mobile communications, and social-driven is to meet the new needs of governments in health, welfare, energy and environmental protection, and safe transportation." He continued to explain, " In the economic crisis that has swept the world, this kind of social demand is becoming more and more obvious. For example, the 4 trillion plan proposed by the Chinese government, a lot of funds are invested in basic transportation and energy. "
"NXP has proposed the concept of" More Than Moore's Law "for such a new business model," he pointed out. "It is the future IC design that will consider high-value systems and new businesses while deepening Moore's Law. integrated."
He combined a specific example to explain how the new Moore's Law is combined with Moore's Law. In the example below, the processor memory design is in the category of Moore's Law and will continue to develop in a smaller and stronger direction, but in the entire chip In the design, it is also necessary to consider integrating modules such as radios, power supplies, and sensors. The products designed in this way are high-value intelligent systems.
Such a system will present new challenges to packaging technology in the future and also promote the development of packaging technology. "In the future, diverse packaging technologies will continue to emerge. We can see that in the past developments, the development of packaging technology is more Slowly, many of our ICs also used packaging technology 30 years ago. "He emphasized.
In this development trend, the future IC has moved to micro systems, and the mechanical, chemical and biological fields have been integrated with IC technology.
Under such a development trend, what development ideas are proposed to IC suppliers? "The supplier's product development model must consider multi-party collaboration, that is, a model of multi-party collaboration with customers, standardization institutions, universities, governments, suppliers, and even competitors." Mei Runping pointed out, "For NXP, our focus is Provide customers with mature functional and high-quality, high-performance IC products and solutions. "
He further explained the meaning of this strategy, "In the future, we will provide powerful IC products through a multi-party collaboration model, and focus on the functionality of IC products, even customized ICs. Of course, we still provide reference design solutions for ICs. "He revealed that for this strategy, NXP has also added the role of application manager this year. The application manager will integrate NXP's IC technology from an application perspective. Of course, this also meets the meaning of the new Moore's Law.
Mei Runping said that in the past, the semiconductor industry has accelerated the pace of people's lives. In the future, the semiconductor industry should serve high-quality life, and the semiconductor industry is undergoing changes. "Energy, health care, mobility, safety and comfort are all areas where IC innovation can make a big difference!" He pointed out.
2. Innovative applications brought out by the small smart card In 1968, the Germans Jurgen Detrov and Helmert Grote submitted a patent application for a card with a smart circuit. Now, this small card Is completely changing our lives. "Smart cards are playing a huge role in public transportation, banking, e-government, food safety, logistics management and mobile payment." Ning Lu, Director of Sales and Marketing, Greater China Region, Smart Recognition Division, NXP Semiconductors, said, "Especially after the economic crisis Many financial products have returned to the traditional type, which has promoted the development of smart card technology. "He revealed that since the second quarter of 2009, the demand for NXP smart card chips has greatly increased.
He pointed out that contactless smart card technology will become the mainstream of smart card development in the future.
At present, after technology accumulation and upgrade, RFID technology has entered the eve of the outbreak, "the key is still cost." Lu Ning pointed out, "RFID technology is mature, but manufacturers mainly consider their costs when new applications such as logistics. So the current RFID technology Mainly used in products with higher added value. "
He also listed some innovative applications of NFC, including the use of NFC on the circuit board-which can facilitate product manufacturing and management, and the use of RFID in game consoles and other devices to facilitate user prepayment and device interconnection. NFC is used in car keys to provide safe and comfortable payment services, etc., "RFID is also applied to smart meters, which can facilitate users to pay fees," he said.
Contactless smart cards also play a huge role in public transportation. Lu Ning revealed that NXP contactless smart card ticketing chips are used in public transportation projects in more than 650 cities (in China, more than 150 cities use NXP chips) , The market share in the world exceeds 70%. "In the traffic card, many will transition from the previous AFC system to a more secure system (AES encryption) based on the NXP Plus CPU." He pointed out that "the security level will be higher."
"Animal ear tags and libraries will become key areas for RFID technology applications." He emphasized that "animal management involving food safety will use RFID technology."
How will RFID technology develop in the future? Lu Ning pointed out that the contactless card will be integrated with biological information, which is also in line with the concept of New Moore's Law. Specifically, computer software captures fingerprint images through a fingerprint scanner and extracts fingerprint features (details), and only stores the extracted features on the card In the actual application, the computer software captures the fingerprint image through the fingerprint scanner and extracts the fingerprint features (details) and sends them to the card. The extracted features are compared with the features stored on the card, and if they match, they are recognized. The advantage of this is that there is no need to access the biological information in the database, and the information can be identified on the client without external interference, which improves the security level and reduces the system complexity.
3. Innovation of automotive electronics In 2009, China has replaced the United States as the world's largest automotive market. The prosperity of the entire vehicle market has driven the prosperity of the automotive electronics market. Ouyang Xu revealed that the NXP automotive electronics program has achieved amazing rapid growth since 2009. "On the one hand, this is due to our research and development accumulation. Since 2008, despite the economic crisis, we have still launched new solutions for the after-sales market. In 2009, we have gained a lot here." He explained, "In addition In response to customer needs, we have introduced innovative solutions from an application perspective, such as the aforementioned parking solution. "
He revealed that NXP Semiconductors has launched a unique car front and rear seat entertainment system for automotive infotainment. This system is based on the NXP MuviHD1PNX9610 chip and can support front and rear seat entertainment or designated systems, such as navigation and entertainment systems, high-definition playback systems, in-car TV boxes, etc. , It can support WinCE, Linux system. It supports a variety of high-definition (1080p) and standard-definition video formats, can decode two channels of video at the same time, and can seamlessly connect Wi-Fi and 3G. It supports Internet radio and scheduled traffic information to achieve innovative applications in the car network. "As we launch more powerful PNX9620 products in the future, the performance of this entertainment system will be more improved." He said.
In terms of car safety, NXP also demonstrated many innovative designs, such as the innovation of car keys-the future smart car keys will no longer simply close the doors, but an information terminal, which can communicate with mobile phones Interaction, providing car positioning information, providing delivery services, displaying car fuel, driving history information, etc., the car key, will also trigger a new revolution in automotive electronics.
In terms of automotive telematics and intelligent transportation, Ouyang Xu introduced the intelligent toll collection system carried out by NXP and IBM. The system can perform accurate real-time toll statistics based on road conditions and time.
This time also demonstrated the eCall, an in-vehicle emergency call device that can make automatic calls. Even if a voice call cannot be established, for example, because all passengers are unconscious, the car emergency call device can still send a set of information to the rescue center through a call for help. This information includes the exact geographic location of the accident scene. If you know the exact location of the accident, the response time of the rescue center can be shortened by 50% in rural areas and 40% in urban areas. Ouyang Xu said the device could save 2,500 lives per year and maintain the non-serious injury rate of all traffic accidents involving personal injuries at 15%. From September 2010, the car emergency call equipment will become the selection function of all new cars.
Fourth, the intelligent innovation around us As energy conservation and emission reduction become a global consensus, how to improve the efficiency of energy use has become a direction of innovation for semiconductor companies. "Intelligent electric meters will become an important development direction." NXP Semiconductors ’multi-market semiconductor business Jin Yujie, Marketing Director of the Greater China Region, pointed out, "After 2013, smart meters will become home gateways, implementing multiple residential control functions (security, alarms, etc.), and implementing intelligent power generation (solar, wind) and distribution in household units. Electricity."
He pointed out that there are many advantages of smart meters, such as remote meter reading / billing with high efficiency and cost savings; improved load management, especially peak load control and grid utilization efficiency, can effectively save costs / investments; differentiated electricity price structure is more reasonable, Effectively reduce peak energy consumption; prevent electricity theft, remote switch; prepaid system; fully support remote meter reading of water, electricity and gas, etc.
In response to the demand for smart meters, NXP launched a new solution based on LPC1768 MCU fusion RFID, which can use contactless card reader technology to complete prepayment, indoor multi-meter can also achieve wireless connection through ISM-band transceiver.
At present, the LED light source, which is known as the green light source, has been popular in the field of lighting, decoration and display, and LED applications have also expanded into more fields. "Perhaps it will not take long for the LED display to appear on our clothes." Jin Yujie pointed out .
NXP, which has been working in the lighting field for many years, has also introduced innovative solutions. This new concept LED bulb combines sensor technology, control technology, wireless technology and advanced interfaces. It can provide a completely different lighting experience. NXP passed The integration and packaging process realize the new IC-level solution, which is also in line with the concept of New Moore's Law.
At the site, NXP also demonstrated solutions such as coffee machines, library management systems, LED mains dimming systems, in-car entertainment, remote information and other solutions based on AFC (automatic charging system) technology. These solutions are all delivered "from the fast The concept of "Life to Excellence", does science and technology make our life rhythm continue to speed up or let us enjoy the fun it brings? Maybe from here we can really experience it.
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