[Global Scientific Report] According to foreign media reports on May 8, Oppo is seeking to invest in India's emerging mobile internet company, integrating third-party services with its operating platform and application store to increase its position in the local mobile phone market in India.
Oppo's series of actions follow the footsteps of companies such as Micromax and Xiaomi. These companies have all invested in one or more mobile internet companies in India. Mobile phones and services are being used together to make the company's products stand out from the crowded and highly commercialized smart phone market.
Investment behavior will help Oppo to provide more localized products and services in the market. Oppo handsets have already made waves in the Indian market. According to a survey conducted by the market research firm Counterpoint Research, as of the first quarter of 2017, with a market share of 10%, Oppo's shipments have rapidly risen to fourth place among smartphone companies. Samsung still accounts for 26% of the market.
Yang Tao, the brand director of Oppo India, said that the company’s goal is to compete with the local market’s “big boss†Samsung and occupy the top spot in India’s mobile phone market, but did not give a clear time limit.
In the past few quarters, Oppo has seized the market share of several major companies in the current Indian domestic market. Recently, the company won the sponsorship of the Indian cricket team. In order to increase brand awareness, Oppo will also focus on the functions of entertainment and cricket in India. However, Yang Tao said that for the company, brand awareness is not the biggest issue. According to research, the company is currently focusing on camera functions, batteries, and design issues.
Oppo will continue to focus on smart phones that emphasize camera functionality and self-portraits, as this strategy has already won its market in India. The 8 million pixels and above of pixels and powerful self-timer make it popular in the market, and the sales volume has increased quarter by quarter. Yang Tao said that the company's market budget is very flexible. If there are new features in the next quarter, the company will increase its budget accordingly. (Internship Compilation: White Bowen Reviewer: Li Zongze)
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