In the late 1990s, domestic lighting stores began to emerge in large numbers. With the continuous development of the industry, merchants' requirements for the lighting market are getting higher and higher. The original business ideas can not meet the needs of market development to a certain extent. . In the face of fierce market competition, each lighting market is innovating and changing according to its own situation. Do not introduce new ideas, do not change with the development of the market, can only be abandoned by the market. Recently, Zheng Hanqi, an associate of Wuhan Hanlai Lighting Hardware and Electric Materials Market, and the reporter discussed the series of issues in depth.
Mr. Zheng believes that whether the lighting store has a broader living space has a close relationship with the positioning of the store itself and the management ideas of the store managers. Lighting stores should look for a path suitable for their own development in order to have a longer-term development in the local area. The software facilities and hardware facilities of the lighting store must match the location of the store itself. In the case of wholesale-oriented lighting stores, the requirements for market decoration, hardware configuration, advertising and other aspects are relatively lower, but the investment in software and hardware stores for retail-oriented lighting stores must be increased. At present, many domestic lighting stores always give people a feeling of chaos, the key is not to do a good job in the market. In some markets, the sale of high-end lamps and the sale of low-end lamps, brand lights and garbage lamps are adjacent, resulting in customers who buy high-end products and customers who buy low-end products are in turmoil. Therefore, lighting stores should pay attention to positioning, facilities and patterns.
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