Relying on the robot industry to create a beautiful fly?

: Following the establishment of two robotics companies in cooperation with Yaskawa Electronics, Midea Group spent 29.2 billion yuan to acquire German robot manufacturer KUKA, and later inducted 50% of Israel's transmission manufacturer Gaochuang into its pocket. Three big investments went into the sea. The beauty of Sima Zhao's heart in the robot manufacturing industry of the United States is undoubtedly demonstrated. Although the industry is still taking a wait-and-see approach to the "buy, buy, and buy" path of the United States, the author believes that the "second runway" opened by Midea will soon become an opportunity to "recreate a beautiful" in the near future. .

Robotic industry advent

In recent years, the low-cost advantage of China’s labor force has gradually disappeared, and the cost of Chinese manufacturing, which has grown up relying on cheap labor, has risen sharply. It is reported that in 2010, the average wage of China's manufacturing industry personnel was 30,916 yuan, which had risen to 55,324 yuan by 2015. In the future, this cost will increase.

The substantial increase in labor costs has forced manufacturers to increase their unit productivity. The “Machine Substitution” intention of enterprises is becoming more and more intense. According to incomplete statistics, 64.2% of the surveyed enterprises in the Jiangsu, Zhejiang, and Guangdong coastal areas have strong desire for “machine substitution”, and 14.5% of the enterprises are doing Such preparations, application of industrial automation solutions, and industrial robots will become the core driver for alleviating the increase in labor costs in China and improving product quality and efficiency. Compared to Germany and Japan, which have widely used industrial automation solutions, the number of robots owned by the country’s 10,000 manufacturing workers is only 36, which is less than one-tenth that of Germany and Japan.

In “Made in China 2025”, the country clearly listed the new generation of information technology, high-end CNC machine tools and robot industry in the ten major areas of the “Thirteenth Five-Year Plan”.

In the "Robot Industry Development Plan (2016-2020)" released in April 2016, it is mentioned that by 2020, the annual output of Chinese industrial robots will reach 100,000 units, and the sales revenue of service robots will exceed 30 billion yuan.

Local government support for the layout of the robot industry has also continued to increase. For example, Hangzhou Municipality explicitly supports up to 20 million for individual projects that meet the conditions of “machinery generation”; Yantai issues policy requirements for R&D and production of enterprises in the city. The first (sets) of robotic equipment has a maximum subsidy of 1 million yuan.

From the national perspective, the development of the robotics industry has come to an end.

Home Appliance Industry Enters "New Normal"

As the most competitive manufacturing industry, the history of Chinese home appliances can be described as “several degrees of stormy weather”. According to the latest statistics from the National Bureau of Statistics, in 2016, the main business income of China's home appliance industry was 1,460,560,000,000 yuan, an increase of 3.8% over the previous year; the total profit was 119.69 billion yuan, a year-on-year increase of 20.4%. Benefiting from industrial upgrading and intelligent development, the home appliance industry has finally emerged from the "extremely cold" of 2013-2015, but the era of high growth has gone and the home appliance industry has entered the "new normal" model.

Conservative is not easy, it is even harder to open territory. Household appliances, especially the home appliance consumer market, entered the stock era. After all, the growth brought by consumption upgrades is limited. However, the “smart appliances” considered as the next breakthrough are subject to technical factors and are not applauded.

Without progress, it is a step backwards. In order to break through the head ceiling, in 2016, China’s home appliance giants launched an M&A trip of approximately 80 billion yuan, Haier’s US$5.58 billion acquisition of GE’s kitchen appliances in the United States, and Midea’s acquisition of Toshiba’s white electricity, 3.7 billion. Euro bought KUKA; Gree plans to purchase RMB 13 billion to acquire Yinlong Zhuhai. The frequent actions of the Big Three reflect that everyone is looking for new profit growth points. Whether horizontal, vertical or cross-border, there is always a stronger direction than there is no direction.

Domestic robot presents low-end industry

The popularity of the robotics industry has been raised, but the overall quality of the industry is not flattering. Cheng Debin, dean of the China (Guangzhou) Institute of Intelligent Equipment, pointed out that the status quo of the Chinese robot industry is the lack of high-quality production capacity and backward production capacity.

From the upstream and downstream industry chain. The upstream industries such as servomotors, speed reducers, controllers and sensors with core technologies and profit margins are basically monopolized by ABB, Yaskawa Electronics, Fanuc, and KUKA’s four major foreign companies; R&D of mid-stream robots' ontology control technologies, artificial intelligence, etc. The advantages are in the hands of Internet companies such as Apple, Google, and Microsoft; only the downstream system integration field has concentrated many robot companies, and their R&D capabilities are lacking.

Taking the reducer as an example, it acts as an intermediate part connecting the power source and the actuator, which can precisely control the robot's motion and transmit more torque, which greatly influences the motion accuracy. At present, the high-end RV reducer is monopolized by Japanese companies, and the purchase price of a giant four-wheel reducer is 30,000 to 50,000 yuan, while the purchase price of domestic enterprises is generally 70,000 to 120,000 yuan.

At present, the robots in the application field are mainly divided into industrial robots, service robots, and special robots. Among them, the robots that can sing, dance, and talk with people often appear at the exhibition, and are in the eyes of professionals, like a teddy bear toy. The characteristics of perception, cognition, light weight, and man-machine coordination required for robots are required. Basically not available on these products. The domestic industrial robots are mainly medium- and low-end robots, mainly handling and loading and unloading robots. Most of them are three-axis and four-axis. The six-axis or higher-end industrial robots used in automobile manufacturing, welding, and other high-end fields are mainly used by European, American, and Japanese manufacturers. Occupy by enterprises, domestic six-axis industrial robots account for less than 10% of new installations of industrial robots in the country.

Based on the above factors, the "Robust Industry Development Plan (2016-2020)" proposes that in the future, China will need to make breakthroughs in arc welding robots, vacuum (cleaning) robots, surgical robots, smart care robots, human-robot cooperative robots and other fields.

Midea's involvement in robotics

In 2014, Midea’s intelligent blueprint started, and Midea’s Wuhan intelligent air-conditioning plant was completed. In 2015, Midea Group and Yaskawa Electric established two joint ventures; in 2016, Midea’s acquisition of German KUKA; in February 2017, Midea’s acquisition of Israel’s high level of innovation. 50% equity.

Mei Shaojun, Director of the Department of Robotics, said: "The original intention of the robotics industry involved in the robotics industry, like most companies, is to reduce labor costs and improve productivity and product quality. But with the clear path of 'Made in China 2025' and 'Intelligent Manufacturing', etc. The United States recognized that robots can not only be used as an aid to production, but also can be the 'second runway' for the development of the United States."

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