Core tips
At the opening ceremony of the 7th Guzhen Light Fair, Liu Shengping, Secretary General of China Lighting Association announced that Guzhen Town successfully passed the 6th anniversary of “China Lighting Capitalâ€. This is the second time that Guzhen has received the most rigorous re-evaluation from China National Light Industry Association and China Lighting Association.
Now the ancient town is aiming at the re-evaluation of the 9th anniversary and proposes a new goal: by 2011, the lighting output value will reach 21.7 billion yuan, consolidating the share of Guzhen Lighting in the domestic lighting professional market by more than 60%; expanding the ancient town lighting in domestic lighting The proportion of electrical products exported to more than 30% is the center of the world lighting industry.
Now, how far is the ancient town from the world lighting industry center? The 7th Light Expo, which was just concluded, also left a series of questions worth considering while harvesting results. The author interviewed Su Mingming, the mayor of Guzhen Town.
â—Thinking that one of the ancient town lighting should "illuminate" the rural author: Guzhen Lighting has a market share of more than 60% in the domestic market, but in the international market, there are still many OEMs and lack of independent brands. To strive for the world's lighting industry center, what are the most urgent problems in the ancient town?
Su Enming: The future goal of Guzhen is very clear, that is, to consolidate the domestic market, open up the international market, and strive to create a world lighting industry center. From the current big environment, the US subprime mortgage crisis has made lighting companies difficult to export, but the Third Plenary Session of the Seventeenth Central Committee has sent a good message. The prospects for the rural market are promising, rural productivity is further liberated, and the urbanization process in rural China is accelerating. There is a growing demand for lighting in China, which brings new development space to the lighting industry. There is no doubt about this.
In this regard, we must guide the lighting companies to establish and expand the domestic market, seize opportunities, promote development, promote Op Lighting, Huayi Lighting, etc. to open direct sales stores (agents) across the country, and slowly open up the domestic rural market
â—Thinking second, the establishment of direct sales outlets in the world. Author: Only by consolidating the domestic market can we better explore foreign markets?
Su Enming: In the world, we must establish a direct sales point to drive production and talent development through sales. At present, Guzhen enterprises have not established their own direct sales agency outlets abroad. However, leading companies such as Opt will soon establish direct sales outlets in Dubai, and the government will fully support them. Of course, this step is really difficult, and it is limited by cost and talent. However, if it is difficult, we must go on. This is a must.
At the same time, the government often brings companies to participate in internationally renowned light exhibitions to examine the market, which is to let lighting companies and the international standards. In addition, we have been working hard to improve the international popularity of the Fair in recent years. From the current results, we are still very satisfied. This is reflected in the increase in the number of foreign visitors and the increase in international orders from each of the Expos. At present, the ancient town should rely on its own resources to form the joint force of “the ancient town lighting†and promote the ancient town to the world lighting industry center as soon as possible.
â—Thinking 3: Optimizing and upgrading the lighting industry: I have said that the lighting of Guzhen is “large in the middle, two-headed, that is, the assembly (production) ability is strong, and the design, development and marketing capabilities are weak. However, the ancient town will have a “king king†this year. "---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Su Enming: It should be said that the lights are all the appearance of the Times Lighting Square, which complements the original "lighting street".
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