The industry chain is maturing. The “Healthy 3D” initiative has become the focus.

A 3D blockbuster “Avatar” is reflected in the 3D broadcast of the 2010 World Cup, and the long-awaited 3D version of “Transformers 3” is released. 3D movies and 3D TVs expand people’s vision of experiencing digital life. Also let people see the 3D stage of film and television consumption is in a military-style "madness." However, with the continuous upgrading of 3D technology and product price reduction, along with the rapid development of the 3D industry, some issues that affect consumer health and industrial health are also highlighted.

Although the current 3D TV standard has not yet been introduced, experts believe that a good 3D TV should have four basic conditions. First, there must be excellent dynamic performance; Second, there is a wealth of realistic color reproduction capabilities; Third, the brightness, color, clarity and other indicators of the left and right eye feel should have a good degree of consistency, in general, The higher the 3D TV refresh rate, the higher the clarity and other indicators. Fourth, the larger the TV size, the better the 3D effect will be. On the one hand, the big screen can present more details of the picture; on the other hand, consumers can better integrate into the 3D images without being affected by the extra visual angle. The popularity of 3D blockbuster “Avatar”, which was well-known to everyone before, was because the director took all aspects of the comfort of watching when he was filming. This made the audience feel unsure after watching it.

3D TVs, 3D digital photo frames, 3D mobile phones, 3D computers, 3D video cameras, 3D projection, 3D glasses, and other 3D products are rapidly becoming popular. After 3D movies lead the mainstream of global commercial film and television market, human society has fully entered the era of 3D imaging. Sign. At the same time, 3D LCD shutter, 3D polarization, 3D color separation, naked eye 3D, 2D to 3D and other professional vocabulary into the consumer's field of vision, the market is full of various arguments, true and false, who is superior, consumer fog Look at the flowers. Moreover, the objective lags behind in the introduction of the current standards and the one-sided spread of various technical advantages and disadvantages have led to people’s health concerns regarding the consumption of 3D products.

In order to comprehensively and in depth guide consumers to correctly identify and consume 3D products in a healthy manner, the China Stereoscopic Video Industry Alliance initiated China's “Healthy 3D” campaign. The operation relies on international authority organizations, national professional testing agencies, and experts to jointly establish a new stereoscopic image evaluation system. Through this self-contained, complete 'healthy 3D' human factor research and evaluation system, we have introduced a number of excellent 'healthy 3D' products. The promotion target will cover 3D TVs, 3D panels, 2D/3D solutions, 3D content, 3D glasses, etc. At present, the "Healthy 3D" initiative has been adopted by more than 20 companies at home and abroad such as Samsung, LGD, Sony, Panasonic, AUO, Changhong, Konka, Haier, Chi Mei, Sistar, and Ruilibaolai. Strong support.

Against this backdrop, the “Healthy 3D” event in Beijing on August 26, 2011 will focus on promoting a group of consumers in the 3D consumer electronics industry to meet “Healthy 3D” standards and achieve low-carbon energy conservation. The excellent 3D products will guide consumers to identify and purchase excellent 3D consumer electronic products that meet the scientific and correct stereoscopic display technology. At the same time, the forum will also invite domestic and foreign experts to the latest topics in global 3D display technology and 3D human factors engineering research. Experts and scholars elaborated and discussed at the scene. In addition, the award-winning products reviewed by the Organizing Committee will also be highly recommended during the same period. The reporter was informed that the preparations for the current ceremony have reached a stage of full swing. Many enterprises are still actively involved.