The slowdown in growth and the price war to attack power companies how to break through?

[Text / high-tech LED Gan Qin] This year, the Led Driver Power industry is experiencing the dual pressure of slowing market demand growth and rapid decline in product prices.

According to the survey of GGII, the LED indoor drive power market in 2015 is 14.59 billion yuan, up 39% from last year. However, the growth rate is down 15 percentage points from last year; the outdoor Led Driver power supply, It is estimated that the market size for the whole year will reach 1.45 billion yuan, an increase of 22% over the same period of last year. The growth rate is down 10 percentage points from last year.

In addition, GGII research shows that in the first three quarters of this year, the overall driving power supply market price decreased by 25% compared with the same period of last year, and it is estimated that the annual sales will drop by about 30%.

In fact, LED drive power has been developing for many years and has been hoping to solve the problem of standardization in order to enhance the initiative in the market, increase market share and product competitiveness. However, the overall LED power industry standard has not been introduced.

Li Chengwei, director of Kegu Power Marketing, said, “Power standardization is our goal, but this road is difficult to implement from the current point of view. Upstream packaging and upgrade of IC solutions will affect standardization.”

Li Chenghao said frankly that although many of the company's power products have certification standards, the biggest difficulty is that the diversification of downstream lighting parameters and the increasing requirements for customized appearance make it difficult for the power supply to achieve standardization.

The same feeling is also Igor Marketing Director Li Weixiong, he said, "In order to prevent plagiarism, the lighting factory is taking a differentiated route. The requirements for lamp beads and power supply are also moving towards individuality and customization. Different big customers are basically derivative products, so it is easy to achieve standardization."

In addition, in view of the smart lighting that has been talked about in the market in recent years, many power supply and IC companies have also laid out the market.

As the execution module of intelligent control, led power supply and IC are the core components of intelligent lighting system to receive information command execution control and drive. It has become the focus of the industry, and most of the drive power and IC factories have the concept of intelligent power supply. .

However, for the current status of LED smart lighting, Minghao Electronics General Manager Li Zhaohua said that LED smart lighting is still in the stage of “thunder and rain”, and it will take some time before it matures.

The industry believes that with the maturity of the development of the industry, once the smart products form potential energy, users need no longer a single intelligent control product, nor a single fixture, but a complete set of overall solutions.

Therefore, in the context of long-term standardization and long-term immature trends, how will the LED driver power industry break out? December 11-12, Gaogong LED is committed to the 2015 High-tech LED Annual Conference. "More than 500 leading LED industry leaders will attend the conference to discuss the exciting pattern of LEDs in the next three years, and look forward to the future possibilities with power companies."

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