This afternoon, Mango TV finally announced the first smart TV system "MUI". They described the launch of this new product as "a group of TV people's ultimate reflections on television sets." It can be seen that the Hunan Xiang Army has been reluctant to do only content.
"It's finally hard to get up," and "Mango TV is starting to take off." ... For mango TV hardware, many people also carry some unbelievable meaning, but the video site layout on the hardware, Mango TV In fact, has been a slow step, but fortunately this product has its uniqueness in line with the market.
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Holding a high fight: 5999 or 9999?
The price is not the bottom line of mango!
In October last year, Huang Dong, the former vice president of Youku Potato Technology announced a high-profile announcement of joining Mango TV, triggering speculation that the content company has finally done hardware.
After 10 months, Mango TV finally announced its hardware answer today.
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“Apologize to everyone here for attending the meeting. We are here to pay our debts and also debts that were owed on January 11th!†Mango TV CTO Huang Dongyi took office and explained why this hardware is late. “We spent the past seven months researching how to integrate an operating system, how to produce a piece of hardware, how to put a piece of hardware through the channel to the user, and how does 320 million users watch TV? We consider how to make a True smart TV system."
Huang Dong introduced the production of this hardware product is a R & D team of more than 30 people, they are located in Beijing, Shanghai, Changsha and other places, the main R & D personnel in Shanghai, the entire team made 10 months to change the three versions to complete It is expected that recruitment of trial users will begin in late August or September.
Just starting to make hardware, the target audience is 320 million people, Mango TV's ambition is not small. At the same time, Mango also pursues a strategy of holding high and holding high, and Cheng Hongrong, vice president of Mango TV, disclosed that there are boxes with a price of 5999 and 9999 yuan in planning, although they will cover items such as express tickets or tickets, but in today’s hardware The market is definitely a high-end price. Mango TV CEO Ding Cheng also pointed out that “the bottom line of price fight is not the way out of mango. The core is the realization of content + terminal and user communication and understanding.â€
One step behind
How does Mango TV hardware seize the market?
“When we sit on the sofa at night, we see this situation. What do you want to see in the end?†Huang Dong said with a laugh that he was suffering from choice phobias, and the amount of content has indeed caused trouble for users.
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Mango's hardware system is designed to return to its original point. The biggest difference from other products in the market is its unique features such as "satisfying companionship, lazy interaction, and revisiting."
1, open the TV will be able to enter
“When we sit down on the sofa at night, we see this situation. What do you want to see? I think that life is so tired. We should be relaxed. This relaxed point is a small innovation that we can do. Go to watch.†Huang Dong said that the innovation made by Mango TV smart TV system is actually very simple. It will no longer be a matter of turning on the TV and seeing a lot of choices for you to pick. Instead, once the TV is turned on, it immediately starts playing the video. This video is either a TV show you haven’t watched before, or the program or movie you’re trying to see. â€
2, 24 hours of companionship
In addition to satisfying the user's lazy social, Mango TV this system is also the main accompaniment, so that a TV can always accompany the user.
In other words, all videos will be organized into hundreds of channels, and all videos on the Internet in the TV will be broadcast to everyone in 7x24-hour mode. All operations are superimposed on the video overlay. Operable. Video playback continues and audiences can do all other activities at the same time.
3, full open
Huang Dong also asked everyone a question at the site. "How many video apps are installed in the mobile phone?"
In fact, the core of this issue is how much content a TV can load. "We defined it by opening up our brand." Mango TV's smart TV system will install all video apps for free at the factory. And it will provide an open platform for all users to upload applications. Open shared Mango TV 3.2 billion users. "I think the thing to do is to make all users cool."
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From this point of view, the chance of mango depends on two: it is now the peak of smart TV development, using open methods and complementing each other's advantages to expand users; and all terminal development depends on content, confident that content advantages can drive users.
13.5 billion valuation of Mango TV
Can it be listed independently?
Two months ago, Mango TV announced the completion of RMB 1.5 billion in Series B financing. After the investment, the market valuation was RMB 13.5 billion. Just one year after Mango TV completed Series A financing, Mango TV's current valuation is more than RMB 7 billion. Yuan almost doubled in size, which is undoubtedly an advantage in content.
The phrase "backed by trees and good for the coolers" definitely applies to Mango TV. Among the many Internet video content websites, Mango TV is the best one for the development of single-player content. Mango TV is backed by Hunan TV's “big treeâ€. It has adopted a solo broadcasting model for me as a singer and we have come to other popular variety shows. After the interview with a senior official Liu Keliang of Mango TV disclosed that the mango investment last year The amount is about 1 billion.
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One-handedly sit on the solo resource of hot variety, but mango TV on the other hand is not willing to do so self-control. In addition to having a perfect holiday, Super Girl and other network IP, there are semi-pretentious, urban, and ten-year products such as Wen Yiyan.
In an interview, Ding Zhicheng stated that at present, Mango TV's self-made and purchased content accounts for more than 60%, and the contents of the head of the future of variety art and self-produced TV series are the most important force points. In terms of income, apart from advertising, it also includes member income, sales of offline channels, copyright, international business, and other models. Mango TV advertising and other profit-making methods accounted for 1:1 this year.
With the advantages of content and hardware power, Mango TV is inevitably more competitive in the video market. However, Ding Zhicheng disclosed that the restructuring of Hunan Broadcasting and TV assets may not necessarily be listed separately. Although the road to mango listing is not yet clear, Mango TV has already had the strength to tell a good story in capital.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
"It's finally hard to get up," and "Mango TV is starting to take off." ... For mango TV hardware, many people also carry some unbelievable meaning, but the video site layout on the hardware, Mango TV In fact, has been a slow step, but fortunately this product has its uniqueness in line with the market.

The price is not the bottom line of mango!
In October last year, Huang Dong, the former vice president of Youku Potato Technology announced a high-profile announcement of joining Mango TV, triggering speculation that the content company has finally done hardware.
After 10 months, Mango TV finally announced its hardware answer today.

Huang Dong introduced the production of this hardware product is a R & D team of more than 30 people, they are located in Beijing, Shanghai, Changsha and other places, the main R & D personnel in Shanghai, the entire team made 10 months to change the three versions to complete It is expected that recruitment of trial users will begin in late August or September.
Just starting to make hardware, the target audience is 320 million people, Mango TV's ambition is not small. At the same time, Mango also pursues a strategy of holding high and holding high, and Cheng Hongrong, vice president of Mango TV, disclosed that there are boxes with a price of 5999 and 9999 yuan in planning, although they will cover items such as express tickets or tickets, but in today’s hardware The market is definitely a high-end price. Mango TV CEO Ding Cheng also pointed out that “the bottom line of price fight is not the way out of mango. The core is the realization of content + terminal and user communication and understanding.â€
One step behind
How does Mango TV hardware seize the market?
“When we sit on the sofa at night, we see this situation. What do you want to see in the end?†Huang Dong said with a laugh that he was suffering from choice phobias, and the amount of content has indeed caused trouble for users.

1, open the TV will be able to enter
“When we sit down on the sofa at night, we see this situation. What do you want to see? I think that life is so tired. We should be relaxed. This relaxed point is a small innovation that we can do. Go to watch.†Huang Dong said that the innovation made by Mango TV smart TV system is actually very simple. It will no longer be a matter of turning on the TV and seeing a lot of choices for you to pick. Instead, once the TV is turned on, it immediately starts playing the video. This video is either a TV show you haven’t watched before, or the program or movie you’re trying to see. â€
2, 24 hours of companionship
In addition to satisfying the user's lazy social, Mango TV this system is also the main accompaniment, so that a TV can always accompany the user.
In other words, all videos will be organized into hundreds of channels, and all videos on the Internet in the TV will be broadcast to everyone in 7x24-hour mode. All operations are superimposed on the video overlay. Operable. Video playback continues and audiences can do all other activities at the same time.
3, full open
Huang Dong also asked everyone a question at the site. "How many video apps are installed in the mobile phone?"
In fact, the core of this issue is how much content a TV can load. "We defined it by opening up our brand." Mango TV's smart TV system will install all video apps for free at the factory. And it will provide an open platform for all users to upload applications. Open shared Mango TV 3.2 billion users. "I think the thing to do is to make all users cool."

13.5 billion valuation of Mango TV
Can it be listed independently?
Two months ago, Mango TV announced the completion of RMB 1.5 billion in Series B financing. After the investment, the market valuation was RMB 13.5 billion. Just one year after Mango TV completed Series A financing, Mango TV's current valuation is more than RMB 7 billion. Yuan almost doubled in size, which is undoubtedly an advantage in content.
The phrase "backed by trees and good for the coolers" definitely applies to Mango TV. Among the many Internet video content websites, Mango TV is the best one for the development of single-player content. Mango TV is backed by Hunan TV's “big treeâ€. It has adopted a solo broadcasting model for me as a singer and we have come to other popular variety shows. After the interview with a senior official Liu Keliang of Mango TV disclosed that the mango investment last year The amount is about 1 billion.

In an interview, Ding Zhicheng stated that at present, Mango TV's self-made and purchased content accounts for more than 60%, and the contents of the head of the future of variety art and self-produced TV series are the most important force points. In terms of income, apart from advertising, it also includes member income, sales of offline channels, copyright, international business, and other models. Mango TV advertising and other profit-making methods accounted for 1:1 this year.
With the advantages of content and hardware power, Mango TV is inevitably more competitive in the video market. However, Ding Zhicheng disclosed that the restructuring of Hunan Broadcasting and TV assets may not necessarily be listed separately. Although the road to mango listing is not yet clear, Mango TV has already had the strength to tell a good story in capital.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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