For decades, the traditional camera market has been dominated by Japanese brands. Some of the new camera products that have emerged in recent years, such as sports cameras and mobile phones, have made GoPro and iPhone (camera) brands rise. Japanese manufacturers will also launch sports cameras, but new brands will rarely be found in traditional markets. This situation will change today.
On September 19th, the domestic entrepreneurial start-up company of small camera ant Antenna introduced the first micro-camera M1. The small ants are one of the more than 50 eco-chain enterprises of Xiaomi, and this camera is the “xiaomi SLR†which was rumored for a long time. It is just that the brand is not a millet, and the product is also without a reverse camera.
M4/3 specifications, priced from 2199 yuanSmall Ant M1 adopts M4/3 system specification, uses Sony IMX269 sensor, has 2016 million effective pixels, and supports 4K, 30FPS video recording, while supporting 50 million pixel high resolution shooting mode, ISO range 100-25600, shutter speed For 1/60s-4000s, with a continuous shooting speed of 5/s.
This product is not equipped with a flash and EVF, but there is a hot shoe on the top that can be expanded. It is equipped with a 720x480 resolution 3-inch touch screen, with the wheel, button control, the official said it can achieve the same experience as a smart phone.
M1's built-in battery can support shooting of about 450 photos, while supporting Bluetooth 4.1 and 2.4G Wi-Fi, you can connect mobile phones to transfer photos and share. The camera weighs only 280g.
In addition to the camera body, the small ant also introduced two lenses, the 12-40mm F3.5-5.6 standard zoom lens and the small ant 42.5mm F1.8 portrait macro lens. And because of the adoption of the mainstream M4/3 specification, it is supported by the extended lens under this specification. The resources in this area are still relatively abundant.
On the sales side, the M1 will be launched in Jingdong on September 23, with a double-headed package price of 2,999 yuan and a zoom package of 2,199 yuan.
The ant also announced a three-wing drone and a smart rearview mirror. The small ant drone can reach speeds of up to 100km/h and last for 40 minutes. This is not an official release. The smart rearview mirror adopts the cloud OS system and will be listed on the YI flagship store at 799 yuan on September 19.
Small Ant Science and Technology was established in September 2013, formerly known as Yun Ant Technology, and was renamed because of Xiaomi’s shareholding. After becoming an eco-chain company of Xiaomi, the products that the two parties cooperated include products such as small ant cameras and sports cameras. Unlike other ecological chain companies, small ants have always insisted on using their own brands.
Xiao Sheng co-founder and CEO Da Shengwei told Lei Fengwang (search "Lei Feng Net" public concern) that the use of millet's brand may be able to bring a lot of sales in the short term (buy), but sales are volatile, and Long-term success depends on good products. He hopes to build small ants into a high-quality image brand.
Although only three years after its establishment, the small ants already have a long product line, from drones to smart mirrors, from motion cameras to home cameras and consumer-grade micro-single products, which seem to be insufficient for a startup. To this end, Da Shengwei believes that the positioning of small ants is an image technology brand. He divides the products of small ants into two categories: one is the ultimate image, micro-single and VR cameras; the other is security and big data. The images include sports cameras and home cameras.
Small ants are relatively successful companies in the Xiaomi ecological chain and currently have about 400 employees. They have not disclosed the company's financing situation. However, after this press conference, Da Shengwei revealed to Lei Fengwang that the total funding of the small ants from the establishment to the present has reached nearly 90 million U.S. dollars, with a valuation of 900 million U.S. dollars, and it has realized profits, becoming a quasi-unicorn venture. The company plans to go public within 3-5 years.
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