Wanrun Technology once again suspends advertising media, the whole industry chain is gradually approaching

In the context of tightening supervision and the concept of restructuring, Shenzhen listed company Wanrun Technology announced on the evening of the 9th that it is currently planning to purchase major assets. The underlying assets are equity of the advertising media industry. The company's stock since 2017 5 The market was suspended on the 10th of the month.

It is reported that this is the fourth suspension of the acquisition of Wanrun Technology in the past five years, after the company's three acquisitions have been unconditionally passed by the China Securities Regulatory Commission.

The splits pointed out that the acquisition target continued the direction of the previous two acquisitions of Internet advertising media enterprises, which will effectively improve the company's Internet advertising media industry chain. In the case of a depressed capital market, it still insists on mergers and acquisitions, which fully demonstrates the company's extension. M&A is determined to develop the secondary industry.

Internet advertising has huge room for development

According to the research institute data, the market size of China's Internet (Ai, Net, Information) advertising operators reached 255.22 billion yuan in 2016. From 2017 to 2019, the scale of China's online advertising market will continue to rise steadily, predicting the market in 2019. The scale will reach 390 billion yuan. In 2016, China's mobile marketing market reached 163.39 billion yuan, and will reach 355 billion yuan in 2019. In 2016, mobile Internet has become the absolute main force driving the growth of the Internet advertising market. In the future, as users become more dependent on the mobile Internet, the marketing potential of the Internet will be further released.

Performance will continue to grow substantially

According to the data, Wanrun Technology began to enter the field of Internet advertising media in 2015. At present, it has completed the acquisition of three Internet advertising media companies, and the three companies' performance in 2016 has been overfulfilled. The entire industry chain of Internet advertising media has taken shape.

The success of the continuous acquisition has also increased the confidence of Wanrun Technology's management. The company's actual controller has not reduced its shareholding in the company for 5 years. The employee's shareholding plan implemented this year was bought at the price of 11.85. Into the 165 million yuan, of which 80 after the Secretary of the Board and the Chief Financial Officer is a big buy. According to the gambling agreement of the employee stock ownership plan, Wanrun Technology needs a 120% increase in actual performance this year.

According to calculations, the four companies that Wanrun Technology has completed the acquisition will have a total annual performance of more than 200 million yuan. If they are completed according to their commitments, and the stable growth and continuous mergers and acquisitions of the company's original main business, Wanrun Technology will achieve this year's performance. Substantial growth.


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