Picture from Bazaar Men
Text / Silicon Star
The world's first artificial intelligence (AI) star brokerage company will appear.
U.S. AI company ObEN has entered into a partnership with South Korea's largest brokerage company, SM Entertainment SM Entertainment, to form a joint venture company in Hong Kong, Hong Kong Magic Star Co., Ltd., to establish and operate celebrity AI copyrights. It is reported that the AI ​​copyright of all Asian artists of SM Entertainment has been awarded to this new company.
What can be done with celebrity AI copyright?
In addition to the past television dramas, movies, events, endorsements, and so on, the commercial value of stars has been fully extended to various fields such as variety shows and live broadcasts. Previously, there was a variety show producer who broke the news on Weibo. Zhang Yixing's artists had more than 10 million playing fees in variety shows. What will change with the copyright of their AI image?
“In the past, artists had limited working hours a day and it took them a whole day to participate in an activity,†said Zheng Zheng, COO co-founder and COO. “AI technology can further increase the commercial value of these artists. Development. Their AI copyright can produce more content, generate more interactive forms, and play a lot of games." Magic Star is headquartered in Hong Kong, is the world's first star AI brokerage company. Zheng Yi revealed to reporters that in the fourth quarter of 2017, Magic Star will provide a demonstration of new products to the public and showcase a new entertainment experience driven by the star AI.
After the artist provides a recording and 3D scan (or uploads several photos), ObEN's 3D image reconstruction technology can help generate their AI image, and its world-leading electronic sound simulation technology can make their AI image use them. Speak and sing in your own voice.
Many fans often fantasize about their idols. They call themselves up with a gentle voice, sing a song for themselves, and even surprise themselves at their birthday party. With the artist's artificial intelligence rights, these illusions may come true. For example, using AI technology to make custom birthday wishes to fans, access to star versions of voice assistants in smart devices, and so on.
In addition to celebrity voice and AI image, Hong Kong Magic Star also has star complete information and gossip information, updated in real time in the cloud. Think of the Hu Ge version of Alexa's affectionate lyrics waking you up, you said to him, "Lao Hu, where are you hiding in the United States?" "It's popular in New York, sometimes in California, you may need to Something."
Amazon launches the Echo Show with screens. There may be star voices and images in the future. Pictures from Redmond Pie
As a result, after a more direct and private interaction between the star and the fans, the uncovering celebrity celebrity gossip and the bastard with high traffic may also be greatly affected.
Of course, what is most expected is the enormous imagination space that the powerful fan economy brings. On September 21 last year, Wang Junkai, one of the members of TF Boys, celebrated his 17th birthday. The fans gave him a "sea, land and air" stereoscopic birthday party, including 11 large-screen LED advertisements of Times Square, helicopter flights around the city, Chongqing subway car advertisement, luxury cruise ship lifelong VIP, etc., cost 10 million.
From stars to ordinary people, AI copyright is forming?
Taking advantage of the economy of the fans is only the first step. ObEN's goal is to provide a unique and personalized artificial intelligence image for everyone in the world.
"We believe that in the future, everyone needs a virtual artificial intelligence image similar to their own." Zheng Yi said in an interview at the end of last year.
Therefore, after covering important star resources in Asia, they will shift their focus to collecting more red resources and further penetrate the consumer market. You should know that in addition to the top-level IPs such as celebrities, such small and medium-sized IPs also mean many accurate vertical channels and influences when the live broadcast platform, Weibo, Douban, and other platforms emerge in an endless stream.
For example, the red snail girl in the kitchen network shared its own recipes and kitchen experience, and had many cooperations with Tencent videos and various brands. Another example is the likes of Gogoboi, late-night hairpins, and other fashion models, with outstanding first-class liquidity and diversion capabilities. The operator’s personal image behind them is very prominent and an important reason for attracting fans. It has strong commercial value. Even Yan Gongzi, who is known for his poisonous tongue and colored pieces, has attracted a large number of loyal fans because of his strong personal style. The WeChat public account is an advertisement and each one is 10W+. Such "secondary IP" gathered together has as much influence and realizing potential as the star.
In addition to WebRed, ObEN will launch its own consumer-level app in the future to provide ordinary people with their own AI image design and interactive methods, bringing personalized AI services.
Cooperate with Asian social giants to build influence network
ObEN's plan to lay out the consumer market began with earlier strategic investment and cooperation.
Earlier this year, Softbank's next-generation media fund announced its investment in ObEN, which also brought in the help of Naver, the sponsor of Softbank funds. Naver has three important resources - Japan's largest instant messaging app Line, South Korea's version of Snapchat, social app Snow, South Korea's largest original comics platform Webtoon. The strategic investment of Softbank has basically meant that ObEN can easily reach a large number of Asian user resources other than China.
In China, ObEN and WeChat have had many cooperations.
2016 CES, ObEN and WeChat and HIT machine robots in cooperation with ObEN, photos from Techloy
During 2016 CES, ObEN and WeChat provided guests of the Caesars Group's LINQ hotel with a virtual customer service called “Ben†who could answer questions via microcredit in multiple languages; earlier this year, they became the first WeChat access to VR's AI company demonstrated the ability to invite friends to explore VR scenes and complete VR video recording together via WeChat. This attempt broke the wall of VR and WeChat for the first time, allowing ordinary mobile phone users to see their avatar playing in the VR world through a selfie and a short audio.
It is reported that ObEN provides a complete set of full-stack AI technology solutions, including speech reconstruction, visual reconstruction and natural language processing technologies. Its main technical support comes from UCLA (UCLA) and Caltech (California Institute of Technology). Heavyweight college computer talents.
As of February 2017, ObEN has already received a $9 million Series A round of financing from investors such as Softbank, CrestValue and others.
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