According to a new survey released by Accenture, a US consulting firm, on Monday, it is expected that the purchasing rate of PCs and mobile phones (excluding smart phones) will decline by 39% and 56% year-on-year in 2011.
In sharp contrast, the purchase rate of 3D TVs (3D TVs) will increase by 5 times, tablet PCs by 1.6 times, e-book readers by 1.33 times, and smartphones by 26%.
The company’s annual survey focused on consumers’ use and expenditure on 19 different consumer electronics technology products. The 8,000 respondents came from eight emerging markets and advanced economies, Brazil and China respectively. , India, Russia, France, Germany, Japan, and the United States.
Survey respondents in emerging economies represent the metropolitan consumer groups rather than all consumers in the country.
The survey also found that only 17% of respondents plan to purchase desktops or laptops in 2011, a 39% drop from 2010.
Based on this trend, the survey results show that in 2010, 75% of U.S. respondents received e-mail via computer every week, which was a drop of 80% from the previous year.
The study also shows that respondents are increasingly using a variety of devices (such as tablets) to conduct activities previously performed only on personal computers.
For example, 40% of respondents send emails at least once a week from tablets.
In addition to processing e-mails, respondents also used tablets to browse the web, watch videos and read books, newspapers and magazines.
Mark Joseph, senior director of Accenture South Africa’s electronics and high-tech business, points out: “The results of this study raise the question of whether, in the long run, desktops and laptops in users’ homes will gradually be updated with new technology products (eg, Replace tablet, netbook, smartphone and e-book reader."
"If the intensity of this development trend is measured by sales volume, then the computer will still remain its strong consumer technology giant's throne for a long time."
Joseph said that the study found that 93% of respondents had a computer, which is far higher than any other technology product in the survey.
"But, if measured in terms of growth rate, then the personal computer market (at least at the consumer level) is already saturated, so the growth rate in this area will continue to decline. As far as we know, the more likely the end of the era of home PCs is. The bigger it is."
The study also found that the mobile phone ownership rate dropped from 79% in 2009 to 65% in 2010. At the same time, the ownership of smart phones has quadrupled from 8% to 32%.
(Note: In this survey, a mobile phone refers to a device that has a basic voice call feature and does not have enhanced features of a smartphone (such as surfing the Internet).)
In sharp contrast, the purchase rate of 3D TVs (3D TVs) will increase by 5 times, tablet PCs by 1.6 times, e-book readers by 1.33 times, and smartphones by 26%.
The company’s annual survey focused on consumers’ use and expenditure on 19 different consumer electronics technology products. The 8,000 respondents came from eight emerging markets and advanced economies, Brazil and China respectively. , India, Russia, France, Germany, Japan, and the United States.
Survey respondents in emerging economies represent the metropolitan consumer groups rather than all consumers in the country.
The survey also found that only 17% of respondents plan to purchase desktops or laptops in 2011, a 39% drop from 2010.
Based on this trend, the survey results show that in 2010, 75% of U.S. respondents received e-mail via computer every week, which was a drop of 80% from the previous year.
The study also shows that respondents are increasingly using a variety of devices (such as tablets) to conduct activities previously performed only on personal computers.
For example, 40% of respondents send emails at least once a week from tablets.
In addition to processing e-mails, respondents also used tablets to browse the web, watch videos and read books, newspapers and magazines.
Mark Joseph, senior director of Accenture South Africa’s electronics and high-tech business, points out: “The results of this study raise the question of whether, in the long run, desktops and laptops in users’ homes will gradually be updated with new technology products (eg, Replace tablet, netbook, smartphone and e-book reader."
"If the intensity of this development trend is measured by sales volume, then the computer will still remain its strong consumer technology giant's throne for a long time."
Joseph said that the study found that 93% of respondents had a computer, which is far higher than any other technology product in the survey.
"But, if measured in terms of growth rate, then the personal computer market (at least at the consumer level) is already saturated, so the growth rate in this area will continue to decline. As far as we know, the more likely the end of the era of home PCs is. The bigger it is."
The study also found that the mobile phone ownership rate dropped from 79% in 2009 to 65% in 2010. At the same time, the ownership of smart phones has quadrupled from 8% to 32%.
(Note: In this survey, a mobile phone refers to a device that has a basic voice call feature and does not have enhanced features of a smartphone (such as surfing the Internet).)
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