In recent years, consumer upgrades have made high-end home appliance brands and smart products hot, and water purifiers have become popular among consumers as a new generation of green appliances. For the whole water purifier industry, the consumption upgrade has a great boost to the development of high-end water purifier brands. Although the development prospects of domestic high-end water purification brands are promising, they still need to be thorny when striding forward.
As a closely related role in people's daily life, the water purifier will not miss the storm of this round of upgrade. With the rapid improvement of people's quality of life, consumers' demands for water purification appliances have become stricter and harder. Based on the product quality, consumers demand details and product interaction experience, humanized high-end water purifier products have become the "star" of the water purifier market.
Since the trend of the high-end water purifier market is obvious, does it mean that the road to the development of high-end water purifiers in China can be unimpeded? Of course not.
First, the low-end water purifier brand still occupies half of the country
Throughout the current water purification market, the domestic low-end water purifier brand occupies half of the water purifier market, although the high-end water purifier brand can cater to some high-end consumer groups, but still competitive pressure. Low-end water purification brands tend to attract consumers at low prices, resulting in no fundamental changes in the main consumer forces. The result is that the promotion of high-end brand products is easily blocked and difficult for them to accept.
Low-end water purifier brand has many mixed markets
Second, high R&D expenses become the internal pressure of high-end water purifier brands
In addition, the development, production and promotion of each high-end water purifier requires a lot of time and expense. Because the high-end water purifier brand is not only reflected in the price, but also in the quality of the product and the consumer experience brought to consumers.
The production of these high-quality, high-experience high-end water purifier products must be based on the company's certain economic strength and technical strength, and it is not easy. Examples of failures in the transformation of the enterprise are not uncommon, so not all water purifier brands are suitable for high-end brand positioning.
Third, the foreign high-end water purifier brand on the domestic brand "suppression" situation
In recent years, foreign high-end water purifier brands have emerged in the market, which has also led to the development of high-end water purifier brands in China. The reporter survey found that most of the current high-end water purification brand market is a foreign brand, and there are only a few high-end water purification brands in China.
Among them, the brands headed by OWIN of Germany, AO Smith of the United States, 3M, etc. account for more than 30% of the market share of high-end water purifiers. Domestic franchise stores and specialty stores are everywhere. According to incomplete statistics, only Germany OWIN has a cooperative network of 600 in China. A number of products are sold throughout the country.
High-end water purifier products hot sale site
All of these data indicate that the domestic low-end water purification brand is facing a severe test.
The road to high-end water purifier brand development can be said to survive from the cracks, but with the constant regulation of the water purification industry, low-end brands will be further eliminated, and as people's living standards continue to improve, consumption The demand for high-quality life will also increase, so the market prospects of high-end water purifier brands will certainly get better and better.
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