On October 16th, the second article of the TCL brand documentary appeared on CCTV-1 "Great Power Brand", focusing on the achievements of TCL in the international market, achievements in the field of technology research and development, and its multimedia, home appliances and communications industries. The innovative products and technologies conveyed the courage of TCL in its 36-year history of development and its innovative and progressive genes.
As a representative company of big country brands, TCL has been practicing internationalization. In July of this year, the first article of "TCL Great Power" brand documentary was debuted in CCTV. "Lang" was a continuation of "Road" and was polished for three months. The documentary takes the “walking†of TCL Group Chairman and CEO Li Dongsheng as its context. Through TCL’s high-speed development of overseas markets such as Europe and North America, the transition of TCL IFA exhibitions, stores, laboratories, and homes, etc. The idea is transformed into breakthrough innovations. With the strength of technological innovation and superior products, it has become a globally renowned Chinese brand. TCL, the leading brand of big countries, is backed by innovative technical strengths, allowing Chinese brands to stand proud among the world's manufacturing trends, allowing innovative products all over the world and changing the lives of hundreds of millions of users.
[Video link: https://v.qq.com/x/page/k0561ddp0bw.html]
Taking Innovation as the Origin to Continuously Improve Product Force
Li Dongsheng said in the film: “The constant innovation and endeavor is the constant gene of TCL.†From creativeness to innovation, TCL has transformed the innovation achievements into global leading products and let the world witness the product strength of the big country brands.
In the course of 36 years of development, TCL has gradually expanded its business to include telephones, televisions, mobile phones, refrigerators, washing machines, air conditioners, small household appliances, and LCD panels, and has created a number of first: China's first speakerphone , The first 28-inch color TV, the first diamond mobile phone, the first domestic dual-core notebook computer, the world's first commercial 3D stereo LCD TV, the first Internet TV, the world's largest 110-inch quad full-HD 3D LCD TV, China A quantum dot TV and so on. At the 2017 IFA in Berlin, Germany, where the world's most advanced technology and creative products for electronic consumption are brought together, TCL Multimedia has held a global new product launch for the first time in overseas markets. At the show, TCL Multimedia, Home Appliances, Communications and other product innovations were unveiled. Strong technical force and brand power.
TCL's innovative products of all categories unveiled at IFA, demonstrating strong technological and brand power
TCL's high-end sub-brand XESS series products shine at the current IFA. The application of primary quantum dot technology has made the X6 XESS private cinema with high color gamut, high color capacity, pure color, and long color. It has reached the global peak level in the screen display and become a new milestone in the display technology field. At the same time, the new C5 urban blues TV and P6 ultra-thin TV equipped with an artificial intelligence system are also on the same stage. These three new products continue the X (XESS), C (Cityline), P (Popular) series of product concepts, incorporating a more sophisticated technology and innovative design, so that consumers around the world can more intuitively feel the high-end products made by Chinese brands.
As a leader in display technology in China and even in the world, TCL's application of new display materials, display standards, and patents all continue to lead the future of display technologies. The 85-inch X6 XESS private theater debuted at IFA this year won the recognition of world-class authority and won the Gold Medal of Quantum Dot Technology at one go.
85" X6 XESS Private Theater
In the field of home appliances, TCL's innovative technology products are also changing the lives of users. Two of the German iF International Design Awards contaminated washing machines, to create an original all-bucket anti-fouling structure, allowing users to bid farewell to the secondary pollution of laundry, laundry cross-contamination and other long-standing problems. TCL's first integrated inverter air-cooled technology refrigerator and the “air-conditioning+†series that breaks through the traditional air-conditioning concept not only won awards at major exhibitions around the world, but also allowed users all over the world to directly experience TCL’s endless “good lifeâ€. Creative."
Won the “Intelligent Security Innovation Gold Award†TCL impression Roman security king air conditioning
Unremitting innovation drives technology leadership
“Leaving the path that no one had before, it is impossible to make it possible.†Li Dongsheng’s monologue in the film explains TCL’s continuous advancement in the path of technological innovation.
At present, TCL has 23 R&D centers around the world, and more than 7,000 R&D personnel are promoting TCL’s more competitive technological innovation capabilities. As of the end of 2016, the number of patent applications filed by TCL Group has ranked fifth among domestic peer companies, and the number of invention patent applications ranked fourth among domestic peer companies. In 2016, China Star Optoelectronics ranked fourth in the number of international applications for domestic companies PCT (patent cooperation agreement) and ranked 16th in the world.
TCL has made a positive layout in innovative technologies
In order to meet the challenges of the future, TCL has also made active arrangements for new technologies such as AI, big data, 5G communications and display technologies, and is preparing for the in-depth integration of these technologies and products. The new generation of TCL Artificial Intelligence T has been applied to TCL’s leading products such as TVs and air conditioners. Through high-quality image recognition, machine learning and deep learning, video understanding, semantic analysis, etc., the small T-personal smart interactive experience is better, so that household appliances are becoming new smart terminals.
At present, TCL has established its advantages in scientific and technological innovation in various fields and has achieved outstanding results. In the field of printing and display, TCL is one of the world's leading technology companies. It has formed an integrated and complete layout from display materials, process platforms, devices, and terminal applications, enabling China's display technology to achieve a transformation from follow-up to originality to lead.
Li Dongsheng said that TCL will invest more in semiconductor display technology, smart manufacturing and internet applications in the future. At the same time, it will also focus on smart manufacturing to comprehensively improve the capabilities of industrial manufacturing, automation, and intelligence.
Technology and Products Breaking through the International Market Accelerating Brand Promotion
As the earliest Chinese company to explore internationalization, TCL, with its solid innovative strength, has gradually built up its reputation as the representative of China's big country brand. Today, TCL products are sold in more than 160 countries and regions around the world, and more than 50% of product sales revenue comes from overseas.
TCL Group's international business layout
In 2015, TCL formulated the re-launching roadmap for internationalization of "Three Armies, leading brands, and taking root in key markets" to promote enterprises to move further into the international market, especially the emerging international market. With the world's leading innovative products and technical strengths, TCL Multimedia, Home Appliances, and Communications have achieved great success in markets around the world. In 2016, TCL TV and mobile phones were among the top four in North America, and TCL TV was rated as the fastest growing TV brand in the country for three consecutive years. According to the IHS data, TCL TV ranked third in US shipments in the first half of 2017.
The increase in product power is also driving TCL's global brand influence. In January of this year, TCL not only entered the “Top 30 BrandZ China's Sea-Going Brandsâ€, but also consistently won the “Top 10 Chinese Consumer Electronics Leading Brandsâ€, “Global TOP20 TV Brands†and “Global Top 50 Consumer Electronics Brands†at CES. Big list. In 2017, TCL also ranked first in China's TV manufacturing industry for 12 consecutive years. The relevant research data show that in Germany, the recognition of TCL brand reached 72%, the market share in France also entered the top three, and also achieved very good results in Southeast Asia and South America.
Over the years, Chinese manufacturing companies have been transitioning to the path of "internationalization" and "creation in China." Different companies have different ways of walking in the process of exploration. For the current TCL, the increasing product and brand power driven by technological innovation is making TCL a huge advantage in the global competition. From start-up to become the current "great country brand", the "strength" of growth is not smooth. However, as Li Dongsheng mentioned in the film "relentless courage" and "continuous innovation and forge ahead", driving TCL all the way to grow. Now, TCL has already won its own position and advantage layout in the global market, and the future road will be wider and wider.
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