Five basic steps for sales promotion

The first step: say hello.

The first thing that a salesperson doing a sales promotion needs to be close to a customer must be to say hello to the customer.

Pay attention to three points when greeting, enthusiasm, eyes, smiles.

The first enthusiasm.

I do not know if you have noticed it. When you take the initiative to say hello to someone else, the absolute situation will be to say hello to the person who is passionate and to follow the enthusiasm, indifferent to someone else to say hello will be apathetic response, so we must be enthusiastic when greeting customers For the first time. Your enthusiasm will affect the customer's mood.

The second point of sight.

With a focused eye on each other's eyes, this will give the customer a certain deterrent effect that will make the customer's heart come close to you. Some people think that doing so is not very polite, especially when the male salesperson faces the female customer, I can only tell You, you think this is a big mistake. The reason for this is actually very simple. One person greets you with enthusiasm and you find that his eyes are staring as if you are talking. What is your mental activity?

One is curious and how this person looks at me like this.

Second, there is a hint of tension and a bit of fear (this tension and fear will allow others to control your thinking within a few minutes). There is a sense of urgency. The sense of urgency makes you nervous and confused. You may be at this moment. Accept his arrangement.

The third is to feel excited and start to have a good impression on this person (this is also the reason why beauty is often easily caught up by brave people). The sluggish, scattered eyes will only give you the opposite effect. I don't have much to say here, as long as you just find someone to experiment.

The third point must have a sincere smile.

A sincere smile will narrow the distance between you and your customers, turning the tension and fear caused by your eyesight into your respect and psychological dependence.

The second step: introduce yourself.

Whether you are a stranger or a customer who has dealt with you, don't forget to introduce yourself and strengthen your memory system. When introducing yourself, you should also pay attention to three things: simplicity, clearness, and confidence. The first is that the simple and simple introduction will not only allow the customer to understand at a glance that you will also leave enough time for your sales work. It is simply that the customer is the easiest to remember. A customer remembers you. May introduce you to more customers, but also help establish future transactions with customers. The second is to be clear. Why do you want to be clear? I don't think everyone understands. The third is self-confidence, self-confidence is the most important, self-confidence can not only affect you but also control customers.

The third step: introduce the product.

Introduce the product into the customer's hand when introducing the product and allow the customer to participate in the product experience. This will make him feel that the product is already his, and then suddenly return the product from the customer's hand to make the customer feel lost.

1, good at using the sense of loss: a sense of loss to the other party will make the other party lost and reconciled, so that your sales activities more smoothly.

2. Introduce products to be concise and clear. Try to use the customer to understand the language to introduce the product, it is best not to let the customer understand the technical terms.

3, stir up the price requirements hot, sincere, with the eyes of the customer to understand each other's psychological activity. The price of fried products is compared with the price difference between products and activities. The products that do not have activities are compared with the more expensive products of the same type. If their products are the most expensive in the industry, the difference between the value of the fried products and the price is In short, it makes sense for customers to have a sense of achievement.

The fourth step: deal.

First, when the transaction requires specialization and justification, specialization will make the other party feel that his purchase decision is correct.

2. Ask the customer what they want to know, and quickly answer the questions. Don't let the customer have too many opportunities for thinking. Or too many different questions will not only make you scramble to break the sales process, but also make the customer more and more doubts. Makes you uncontrollable and shakes the customer's determination to buy.

Third, we must use assumptions - assuming deals, hypothetical use, examples, etc. Let customers feel that the product is already his.

Step 5: Re-sale.

Take victory to catch the other's buying motives and stimulate their desire to buy again. Be good at using the sense of ownership: possessing feeling will make the other party infinitely satisfied, thus forgetting his pay. By doing this, you can be confident that the customer will not regret buying your product.

As long as you follow the above steps to break down the process of selling your product, and practice it repeatedly, I believe that you can be a terminal salesperson.

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