Traditional color TV brands inject emerging hardware into deer cloud video terminal market

In the recent period, Changhong, Skyworth, and other traditional home appliance manufacturers have embraced change under the impact of the cloud, and have infiltrated with the emerging "hardware" such as LeTV as the market for video.

Industry sources pointed out that leading audio-visual enterprises have successively released new applications such as cloud terminals this year, and the audio-visual industry has also ushered in a new round of changes.

Liang Feng, director of the Electronics Division of the Ministry of Industry and Information Technology, believes that the traditional color TV industry pattern has been reshuffled, the industry has been transformed and upgraded, and the positioning of domestic major brand enterprises and the trend of development are changing. At the previous "2011 Cloud Audiovisual Industry Summit Forum" meeting, related departments released the "Report" pointed out that the current cloud audio-visual terminals have the most favored Android system, high-definition network player is the best matching terminal for cloud TV and other five characteristics.

However, as for how to change, people in the industry believe: “The audiovisual revolution is mainly due to the development of the Internet. In terms of hardware, the increase in bandwidth is a significant increase in the amount and quality of the content of the transmission. In terms of software, the development and application of cloud technology has been a concept. To reality."

When Yang Ming, director of LeTV's marketing department, said in an interview with the "Securities Daily" reporter, "Broadband highways make it possible to transmit high-definition video, and the change is to make small screens bigger. The convergence of the Internet and television will also generate a lot of The smart application of TV."

Although cloud smart products are not widely known, they have been widely used. However, the homogenization of domestic brands of cloud smart products is extremely serious.

Yang Ming told reporters: “This is just like the Android-based smart phone. Most brands use the Android system, so there is not much difference in the system and the overall experience. The key to victory is content and application. The advantages of audiovisual content and rich applications are kings."

Analysts in the industry believe that: "The speed of development of cloud-based audio-visual products, a look at the policy environment, the second to see whether the parties to the industry chain can achieve a win-win business model, the third to see how much the imagination of application developers, can design how much for consumption Obsessed with 'Star App'."

At present, there are only a few domestic brands in the Chinese market, such as Hisense, Konka, and LeTV. The first few belong to the old brand names in the home appliance industry, and LeTV can be described as a new brand, and its relationship with traditional home appliance companies is delicate. Yang Ming told reporters: “We are different from traditional home appliance manufacturers in the area of ​​focus, LeTV's development model of cloud video platform + mass content + efficient transmission and distribution channels + smart terminals, which can precisely complement the advantages of home appliance manufacturers. With a powerful cloud video platform, LeTV will launch cloud-based games via TV and implement various payment payment functions."

Changhong relevant person in charge said: "We have very close cooperation with hardware manufacturers, intelligent computing accessories products, intelligent terminal products come out with all aspects of cooperation."

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