As the leading brand in China's flat-panel TV market, Hisense not only took the lead in completing the transformation of the flat-panel industry, but also became the leading force driving the upgrade of China's color TV industry from ordinary LCD TVs to LED TVs. In recent years, Hisense has actively adjusted the industrial structure, strengthened the layout of high-end industries and high-end industries, and upgraded the competition of the flat-panel industry to the LED high-end flat-panel market, which has enhanced the competitiveness of enterprises and won recognition of the international market for Chinese brands.
Technical advantage turned into a market advantage
Over the years, Hisense has adhered to the development strategy of technology-based enterprises. It has strong technical accumulation, complete industrial chain and advantageous market position in the field of flat-panel TVs, and enjoys the reputation of LED experts in the industry. According to the statistics released by Zhongyikang, the market share of Hisense LED LCD TV retail sales has exceeded 30% for four consecutive months since November 2009, and it has accounted for more than 30% of China's LED LCD TV market. In February 2010, Hisense LED retail sales and retail sales both rank first in China's LED LCD TV market, and Hisense's market share of all LCD TVs has been ranked first in China's flat-panel market for seven consecutive years.
In 2010, the country accelerated the promotion speed of the triple play. The flat panel market also ushered in a full-scale burst of LEDs. Hisense accurately grasped the major opportunities for the upgrade of the flat panel industry. At the end of March this year, it launched a large-scale listing in the national market to realize network multimedia. Technology, 3D display technology and LED TV are the perfect combination of Lanking LED series LCD TV products. They are the first to apply the two-color injection molding appearance technology, achieving a breakthrough in technology, function and appearance.
The self-developed Widget multitasking operating system is a unique feature distinguishing Hisense Lanking LED from other brands. With this blue engine technology platform, Lanqing LED has changed the mode of passive reception of fixed content on the Internet, and truly realized the user's free and personalized management of TV terminal functions and applications.
At present, the network TV products sold in the market adopt the function customization method in the design of the Internet module, that is, the information or content acquired by all network televisions must go to the designated website or server, although the content is realized with the Internet. The docking of content, but still passively rely on content pushed by content providers.
The Widget technology in Hisense's Blue Engine technology platform enables users to actively manage the network service content of the TV. First of all, the user can conveniently transfer the weather, stock, news information, film and television content from the Internet through the remote control while watching the TV program of the radio and television network, and realize the superimposed viewing of the TV screen through multi-task parallel processing; Hisense Lanqing LED realizes soft customization of TV function. The interface skin of TV can be replaced according to the needs of users to meet the individual needs of users. Hisense R&D personnel rely on Blue Engine technology platform to continuously develop new product features. It is uploaded to the resource library of the network TV background by means of function plug-in. After the network is connected, the user can browse the application resource library, and can download, add or delete new functional applications, such as e-commerce and online games, according to personal preferences. Wait, the operation is very convenient, the Blue Engine technology platform makes Hisense Lanqing LED have the possibility of unlimited upgrade.
TV and mobile phone, fixed-line call; TV and TV video chat; TV and computer video chat, the interconnection between display terminals from different networks is the main feature of Hisense Blue Engine LED video chat function design. In 2009, Internet TV became a hot spot in the industry to realize TV access to Internet entertainment content; in 2010, the video chat function design of Lanqing LED LCD TV will enable users to enter the era of triple play in advance.
In order to guarantee the quality of the blue-chip LED three-network video call, Hisense Blue Engine Technology platform has developed and applied many network video quality improvement technologies such as network media cache playback technology and N2M smooth motion HD technology to fully guarantee the transmission quality of video chat network. .
Because the blue engine LED adopts the Widget multitasking operating system, it can realize the synchronous operation of multiple tasks. The user can easily turn on the network video chat function by using the remote controller, and the network dialing can be realized by the remote control button, and the television is not affected. program.
Another unique feature of the design of the three-network video chat function of Lanqing LED LCD TV is the low cost of call. It is mainly reflected in the cost of using Lanqing LED to dial mobile phones, landline and other communication equipment, which is generally about 6 cents per minute. , much lower than the communication cost between communication devices.
With the continuous advancement of triple play, Internet Internet has realized communication between computers and mobile phones relying on existing design technologies, such as Fetion. Hisense Lanqing LED realizes the three-screen integration between TV and TV, TV and computer, TV and mobile phone, fixed-line communication and other communication equipment. This is a milestone achievement of the three-network integration construction with TV terminal as the core.
It is understood that Hisense also fully considers the consumer's requirements for the appearance of flat-panel TVs. For the first time, the two-color injection molding process is applied to the newly launched Lanqing LED LCD TV, which subverts the traditional spraying method and breaks the bondage of single color. The appearance of the TV is crystal clear and the color gradient transitions. The ink red design under the protection of the transparent layer is delicate and gradual, and is intimate and warm with the home environment.
According to the analysis, the mass market launch of the new products of Lanqing LED series will win the market opportunity and lasting competitiveness for Hisense to participate in the global high-end tablet market competition, which will definitely promote the rapid growth of China's LED TV market.
Global layout highlights high-end
According to the forecast data of DisplaySearch, in 2010, the global LED LCD TV sales will reach 32 million units, accounting for about 19% of all LCD TVs. In 2011, the LED backlight large-size panel shipment ratio will reach 56%, and the traditional backlight panel will be out. Volume will fall to 44%, and by 2015, LED panel shipment penetration will reach 78%. In the next three years, we will usher in a comprehensive blowout of LED LCD TVs.
Since 2007, Hisense has taken the lead in undertaking the breakthrough of LED liquid crystal module technology as one of the key projects of the National 863 Program. In 2008, Hisense officially completed the production of the first LED LCD module production line in China, and the first in China. 42-inch LED LCD TV, leading domestic counterparts for more than a year; In 2009, Hisense launched the 19-inch to 55-inch full range of LED LCD TVs, completing the urban flat-panel layout with LED as the core. In December 2009, the International Electrotechnical Commission determined that Dr. Liu Weidong from China Hisense led the drafting of the international standard for LED LCD backlighting. Hisense became the first Chinese brand to win the international authority of tablet technology.
From technology advancement, product leadership to industrial layout, Hisense led the domestic LED market with the image of LED experts, and took the lead in starting the international LED market, which greatly enhanced Hisense's comprehensive competitiveness in the LED field.
In mid-March this year, Hisense held a 2010 strategic cooperation and high-end LED TV new product launch conference for African and Middle Eastern markets. Hisense took the lead in introducing a 19-inch 55-inch LED that is ultra-thin, energy-saving and environmentally friendly. New products, Hisense's new 3D-LED LCD TV became the first 3D TV product in the Egyptian market.
It is understood that Hisense has already made 3D display an important technology research and development direction while making the LED backlight technology and product line bigger and stronger. The technology accumulation in the field of LED backlight technology and 3D stereo display has won Hisense's initiative in 3D emerging markets.
Yan Huaigang, deputy chief engineer of Hisense Electric R&D, said that the concept of 3D TV has entered the domestic public view and benefited from the 3D blockbuster "Avatar", but 3D display is not a new technology. Hisense Electric began to participate in the research and development of 3D display technology in 2001. With the accumulation of technology, Hisense's 3D solution application pays more attention to the integration of TVs. At present, it has a mature hardware environment to welcome the arrival of the 3D era.
Ten years of research and development, so that Hisense continues to mature and improve in 3D stereoscopic display technology. Recently, Hisense launched the 55-inch and 47-inch blue-engine LED LCD TV with 3D display function. This series of products has greatly improved the design scheme based on the polarized 3D TV. The LED LCD TV with true +240Hz frame rate processing ensures the high-definition picture quality of 2D signal and 3D signal playback.
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