Home appliance repair and after-sales service are messy, users would rather change than repair

When it comes to home appliance repairs, few people don't bother. Not only are there many names and pitfalls, some can't be repaired at the expense of money, and after repeated tossing for several days, if you happen to encounter a problem with the air conditioner in a hot day, you will be even more guilty. Therefore, many people have broken home appliances and would rather replace them than repair them.

Chaotic after-sales service and difficult maintenance are the biggest problems in the home appliance industry. In fact, if the pain points of this industry are not solved, it will not only cause inconvenience to consumers, but also affect the development of the home appliance industry itself.

Home appliance repair and after-sales service are messy, users would rather change than repair

In the era of consumption upgrading, consumers are not only interested in the product itself, but experience, environment, emotion and service have become important reference indicators for determining consumers' purchase intentions. In a sense, only by better satisfying consumers' service demands can the home appliance industry stay steadily and far-reaching in the fierce industry competition. This is also the reason why many consumers are more willing to choose big brand home appliances. Big brands often mean more secure after-sales service. If enterprises can grasp the pain points of this industry and provide more guaranteed extended services, it will not only provide convenience to consumers, but also benefit the enterprises.

From another perspective, the "pain point" is the point of effort and the profit point of the market. Compared with investing in product technology research and development and upgrading, the goal of providing guaranteed after-sales service is simpler and more straightforward, and it is easier to achieve the goal and meet the demand. In fact, it is indeed promising to seize the market demand for home appliance repair. At present, many home appliance business platforms have launched their own home appliance repair service systems. The use of "Internet +" means has improved the transparency of fees and reduced the uncertainty caused by the asymmetry of maintenance information. It has played a very leading role in the development of the home appliance maintenance industry and has good economic benefits.

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