On May 10th, Tencent & JD.com's large-screen ecological strategy new product launch conference was held at JD.com's headquarters. This is also the first in-depth cooperation between Tencent and JD.com in the OTT field.
Tencent Video has reached in-depth strategic cooperation with JD Home Appliances and JD Smart, and announced that it will launch a new smart TV product to realize "watch and buy" under intelligent voice control. Samsung, Philips, Toshiba, Changhong, and TCL were the first to participate in the customization of the machine.
The voice system of the cooperative customized smart TV will be provided by Tencent, which can not only realize the basic movie-watching needs such as search for movies and volume control, but also meet the needs of listening to the news, watching stocks, and watching the weather.
According to Zhou Jiong, the person in charge of JD’s Intelligent Division, there are currently two scenarios triggered by watching and buying: one is implanted in videos and resources or pre-produced content; the other is the start-up screen and pause screen of the TV. Pre-planted advertising space inside.
In terms of content, it is mainly Tencent Video content, but according to the official introduction, even if there is no Tencent Video content, it will not affect the user's voice control of vertical applications in the entire TV. "We are not just a voice platform for Tencent Video's TV app, but a voice solution for smart TV service platforms."
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