July 2012 China Yuba Market Analysis Report

Brands focus on the pattern: the United States ranks among the top three in July 2012, China's Yuba market brand changes in the pattern of concern, Opel continued to lead the market with more than 50% of the attention ratio, Oupu replaced flying sculpture to become the runner-up this month, the United States among the top three Strong became the third runner-up. This month, the OPP FDP311E continues to be the most popular Yuba product. In terms of price segment, the proportion of attention of 301-1000 yuan is close to 70%, which is the mainstream price segment of the market.

Report Highlights • Brand Concern: The brand's attention to the pattern has changed a lot. Opp's reelection brand has followed the championship, Op has replaced the flying sculpture as the runner-up, the U.S. team has become the third best, and the cherry blossom and the Sangpu are interchangeable.

• Product Focus: Product Focus The top ten products of the product list were taken over by Aopu, Op, and Midea, among which Aupo 7, Aupo 2 and Midea 1, Ceiling-type, light-warming Yuba products are more concerned by consumers.

• Price segment pattern: The price segment of 301-1000 yuan has attracted close to 70% of consumer attention.

• Case Study - Aopu: The focus of the Aopu brand is on the rise, with the largest number of commercial products.

First, the brand attention to the pattern • The United States among the top three brands in the brand watch concern In July 2012, China's Yuba brand market changes in the pattern of concern. With a focus ratio of 53.9%, Opel regains its attention in the championship of the brand and its market position is very stable. It is worth noting that Op Art replaced the flying sculpture as the second runner-up this month. The proportion of attention was 10.4%, up 1.2% from the previous month. The United States ranked among the top three players in this month’s third quarter. The ratio of attention was 9.5%, up 0.3% from the previous month. At the same time, Fei Diao fell to fourth place, paying attention to a ratio of 7.8%, which was 2.2% lower than that in June. In addition, Sakura and Sangpu were interchanged, with Sakura rising to sixth place and Sangpu falling to seventh place with 3.2% and 2.8% respectively. It can be seen that in addition to the market position of Aopu is very stable, the competition of other brands is very fierce.

(Graphic) July 2012 China's Yuba Brand Concern Ratio Distribution Chart Comparison of Brands Concern in China's Yuba Market from June to July 2012

June 2012 brand attention proportion brand attention proportion ranked in January 2012 op 52.00% Opp 53.90% 2 Feidiao 10.00% Op ↑ 1 10.40% 3 Op 9.20% United States ↑ 1 9.50% 4 United States 9.20% Flying Eagle ↓ 2 7.80% 5 Philips 6.80% Philips 7.00% 6 Sangpu 3.60% Sakura ↑ 1 3.20% 7 Sakura 3.60% Sangpu 1 2.80% 8 Character 2.30% Character 2.40% 9 Baolan 2.10% Baolan 1.90% 10 Fuchat 1.20% rich 1.10%

Second, the product focus on the pattern (a) of the product concerned models • Opel FDP311E continue to be the most watched products July 2012, China Yuba market, Opel FDP311E reelection products concerned about the champion, concerned about the proportion of 9.9%, compared with 6 The monthly increase was 3.0%. This ceiling-mounted, 60W lighting power light warm bath price this month was 390 yuan, unchanged from the previous month. It is worth noting that this month's Product Watch List was taken over by Oppen, Op, and Midea, including 7 Oppen, 2 Ops, and 1 Midea. It can be seen that OPP has obvious advantages in product attention.



(Graphic) July 2012 China's Yuba Market Product Concern Ranking