The LED lighting industry is in full swing. Of course, this kind of excitement is not a joyous excitement. It is more noisy and tossing. The main performances are: continuous capital entering the industry, cross-border LEDs of many companies, hot listings, and frequent mergers and acquisitions. In this case, there are still Since last month, many big-name companies have joined the price war on lamps... Although the future prospects are optimistic, the whole LED lighting industry will enter a situation, what kind of competitive pattern will be formed, but there will still be multiple possibility. The more it is noisy, the more unpredictable it is. Or people still have questions: What is the next step in the development of the LED lighting industry?
Focusing on corporate dynamics, we see more emphasis on transformational development. In the face of increased product price cuts, manufacturers' profits continue to dilute, international giants Philips, Osram have to split the original lighting business; Ou Pu lighting started with home lighting, trying to reverse the public's perception of its brand, is developing Commercial lighting, promotion and display of commercial lighting capabilities; and has always been a prominent advantage of NVC lighting, the first to develop the Internet e-commerce channel O2O model; in view of the rapid development of LED products, as well as the commercial and industrial lighting With high product specifications, Foshan Lighting has created and promoted its independent sub-brand “Ming Minghui†to create new products, channels and teams...
The new situation, the new normal, the corresponding adjustment and transformation of enterprises, on the contrary, this also confirms the industry's move towards a new development. At present, with the upgrading of product technology, the sharp increase in the penetration rate of LED lighting market, the popularity of "Internet +" thinking and models, and the transformation of mainstream consumers, we believe that the patterns, systems, and rules of the entire industry have quietly changed.
This can be seen from the new phenomenon. On the one hand, the rise of the Internet economy, the popularity of e-commerce and O2O, the competition of the industry, speeding up resource integration and information dissemination, making the market channels flat, more convenient and diversified, market space Further broadening, competition is more open and transparent; on the other hand, the industry market bid farewell to the era of profiteering, to a meager profit era, the industry's competition is more about strategy and scale strength.
To this end, Mulinsen's recent high-profile "Sen of War" is also worthy of industry attention. This is more or less a sign that the new order of competition in the industry is quietly happening.
In the last month, the price of the T8 lamp was raging, and Mulinsen sang the banner of the "Sen of War" in a big way, and held a high-profile meeting. According to Mulinsen’s person in charge: “The new era of LED lighting must have a new system to operate. 2015 is a very important transition period for our LED lighting, from the old system to the new system, from the old normal to the new normal, from the old rules. To the new rules, from the old value to the new value, this new value is not only the new value of the individual enterprise, but also the new value of the industry as a whole. Mulinsen takes the initiative to meet this turning point, leading and leading this new change, we have to lead The new direction after this turning point."
For the new value, Mu Linsen also put forward more meaningful thinking, mainly: first, divesting the profit-making space of the manufacturer's fantasy, returning to the reasonable price of the circulation product category, further accelerating the popularization of LED, opening up the big market and the new market; Falsely reporting the unspoken rules of parameters, expelling LED inferior products, purifying the industry; third, hoping to accelerate the development rules and operating systems of enterprises in the era of LED lighting.
Mu Linsen’s “War of the Forest†showed a domineering spirit of “who is who I amâ€, and it has the meaning of picking up rivers and mountains and reorganizing rivers and lakes. Try to change and dominate the industry system and establish a new system. Of course, some people think that this is just a common marketing and promotion activity of a company. It is “disorderly robbery†in the mixed market, and it has seized more market channels and shares.
But objectively speaking, Mulinsen not only sees the new situation and business opportunities, but also has the strength to launch a scale war, grasp the industry's enthusiasm, and take advantage of the trend. In February of this year, Mulinsen was successfully listed on the Shenzhen Stock Exchange with a market capitalization of 20.154 billion yuan. The biggest advantage of Mulinsen is the large-scale production management. Mulinsen's production capacity and sales scale has been among the top ten in the world, and it is one of the largest LED packaging companies in the world. In addition to the packaging field, Mulinsen has also entered the manufacturing and sales of LED lighting products. So far, Mulinsen has established 2,000 core distributors and 26,000 sales outlets in the domestic market. Mulinsen's strong cost-effective advantage and continuous, aggressive marketing offensive have established Mulinsen's leading brand position in the domestic lighting finished products market.
Therefore, regardless of the results of Mulinsen’s “Mori Warâ€, this provides a warning and reflection to the industry. Everything is possible in the ever-changing tide of development. Analyze competitors, grasp the market, know ourselves and know each other, and fight against each other. Enterprises must meet and adapt to the new development situation at the moment, and remain invincible in the fierce competition.
Ei48 Transformer,Ei48 4Ohm Audio Transformer,48 Volt Transformer,Ei48 20W Audio Line Transformer,led transformer
Guang Er Zhong(Zhaoqing)Electronics Co., Ltd , https://www.cnadaptor.com