LeTV Jia Yueting pointed to the policy of SARFT for the purpose of tooth extraction

Why does LeTV have direct friction with SARFT?


In fact, in the field of network television, video websites and TV manufacturers have had some friction with the SARFT. Among these, LeTV is the first to suffer.

In the middle of last year, a series of “supervised” sticks such as the “Satellite Bureau’s blockade of LeTV.com, cooperation with integrated service licensees was suspended,” and “TVTV's illegal UI violations” continued to hit LeTV.

In response to this, at the Internet conference last year, Peng Chong, chief marketing officer of LeTV Smart Terminal Business Group, stated: "We will actively cooperate with radio and television policies to do relevant rectification." After all, companies and officials are the ultimate losers. Earlier, LeTV has also maintained a close or far relationship with the government.

Therefore, it is a bit difficult to understand why the LeTV executives clamored for the General Administration of Radio, Film and Television in the investor conference. However, if you study and think carefully, you will discover the meaning of music as a drunkard.


A public relations expert told the author: “The reason that LeTV is so high-profile is that it is estimated that it wants to raise its own problems to the height of the industry. Through the power of the so-called integrated industry, it stands and endorses itself. After all, government agencies may A single company is doing its job, but generally it will not kill the industry."

In reality, LeTV's public relations department is also powerful, with planning, writing, media, data, new media, and their ability to guide public opinion is also very powerful, and many ordinary white users are also difficult to distinguish. But LeTV’s violations of TV are still not professional.

According to media reports and industry insiders, LeTV's tricks include the following:

First, the disguised live broadcast business violates regulations. LeTV said that he has a rich live stream of sports, has CBA, Champions League men's basketball, AFC, China Super League live broadcast platform, it also conducted a live concert such as "Wang Feng Beijing concert." However, when SARFT reorganized the television box last year, it was required that any Internet smart TV would not allow live broadcasting. In other words, LeTV's disguised live broadcasting service was illegal.

Second, LeTV can directly watch all the content of LeTV. According to the SARFT documents, all the video programs played on the internet set-top box need to pass the broadcasting control platform approved by the SARFT. The terminal products must not have other access to the Internet. However, LeTV's built-in "TV as TV" exists.

In addition, from LeTV's UI, its use of the remote control channel by the addition and subtraction, is automatically changed to another channel, this is a little bit of their own private TV station, or at least playing a little edge ball.

These may be the real reason why LeTV is to bring the industry together to the SARFT. Perhaps they hope to use the power of the industry to bleach themselves.

Although I have always been disgusted with the many policies of the SARFT, I think that under the rational consideration, the SARFT is also trying to regulate the industry. The government departments consider the whole, while the companies consider the personal gains and losses.

Therefore, I hope that both LeTV and other companies will have to follow the rules and regulations and we must comply with the rules. This is an environment of fair competition. The eventual emergence of a new order will promote the healthy, orderly and stable development of the industry. Development.